0
Zain Al Shabab
Media

Zain

Managing and consulting

on Twitter in 2012.
Twitter

Twitter
Twitter
Twitter
Twitter
5 Stages of Twitter Acceptance

1.

Denial

4. Conversing

2. Presence

5. Addiction

3. Copy Paste
Profile Photo
Profile Photo
Profile Photo
Bio
Links
Header
Twitter

Tweet
A Message of 140 characters or less
Twitter

Reply (@)
@Username + Message
A Reply will only be seen by (Shared Followers)
Twitter

Mention (@)
Message + @Username
This mention tweet will be visible for sender’s Followers
Twitter

Re-Tweet (RT)
RT @Username + Message
Repeating someone else’s Tweet amplify it’s effect
Twitter
Twitter

Direct message (DM)
DM
Send a private message to someone on twitter
P.S: Now you can opt in to allow none followe...
Twitter

Favorite
Saving / Bookmarking Tweets
Twitter

Lists

Find Lists or create your own (Public or Private)
Twitter
Blog Post

Retweet Rich Tweets

Photo OR Video Tweets

CSR & PR Events

Mind the 140
Character Limit

Inspiration
...
The 20 most
retweetable words

Source: The Next Web http://tnw.co/1d8uIiN
Twitter

Spread the word about
your twitter handle

Search by keywords
(City, Sector, Topic,..)
Search related
Hashtags

H...
Twitter

- Don’t be an EGG Head!
- Give credit where credit is due
- Be yourself
- If you can’t say it in real life don’t ...
Twitter
Content Banks
Engagement
Twitter Apps

Great for businesses that want to analyze when is the best time to tweet and how
far their tweets are reachi...
Twitter Apps

Discover new tweets, find new users to follow or track your own tweet's success with
FavStar.fm. It searches...
Twitter Apps

Hootsuite is a browser based social media dashboard designed for businesses
who want to control multiple soc...
Twitter Apps

SnapBird is essentially Google for your tweets.
It combs through your tweets (or someone else's) for
search ...
Twitter engagement for brands is
17% higher on weekends

Source: Blog.Bufferapp.com
Tweets with image links get 2x the
engagement rate of those without

Source: Blog.Bufferapp.com
Tweets with less than 100 characters
get 17% more engagement

Source: Blog.Bufferapp.com
Tweets with hashtags get
2x more engagement

Source: Blog.Bufferapp.com
Twitter users who mostly use a mobile
device are 181% more likely to be
on Twitter during their commute

Source: Blog.Buff...
Amplifiers are 122% more likely
to send direct messages

Source: Blog.Bufferapp.com
Your tweets have a 12x higher chance
of being retweeted if you ask for it,
and 23x higher if you actually
spell out the wo...
Tweets that include links are
86% more likely to be retweeted

Source: Blog.Bufferapp.com
Adverbs & Verbs
generate more CTR

Source: The Next Web http://tnw.co/1d8uIiN
By: Khaled ElAhmad

Presentations: http://www.slideshare.net/kelahmad
Twitter Session Zain Al Shabab
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Twitter Session Zain Al Shabab

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Twitter Session for University Students at Zain HQ organized by Zain Al Shabab

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Transcript of "Twitter Session Zain Al Shabab "

  1. 1. Zain Al Shabab
  2. 2. Media Zain Managing and consulting on Twitter in 2012.
  3. 3. Twitter Twitter
  4. 4. Twitter
  5. 5. Twitter
  6. 6. Twitter 5 Stages of Twitter Acceptance 1. Denial 4. Conversing 2. Presence 5. Addiction 3. Copy Paste
  7. 7. Profile Photo
  8. 8. Profile Photo
  9. 9. Profile Photo
  10. 10. Bio
  11. 11. Links
  12. 12. Header
  13. 13. Twitter Tweet A Message of 140 characters or less
  14. 14. Twitter Reply (@) @Username + Message A Reply will only be seen by (Shared Followers)
  15. 15. Twitter Mention (@) Message + @Username This mention tweet will be visible for sender’s Followers
  16. 16. Twitter Re-Tweet (RT) RT @Username + Message Repeating someone else’s Tweet amplify it’s effect
  17. 17. Twitter
  18. 18. Twitter Direct message (DM) DM Send a private message to someone on twitter P.S: Now you can opt in to allow none followers to DM you
  19. 19. Twitter Favorite Saving / Bookmarking Tweets
  20. 20. Twitter Lists Find Lists or create your own (Public or Private)
  21. 21. Twitter Blog Post Retweet Rich Tweets Photo OR Video Tweets CSR & PR Events Mind the 140 Character Limit Inspiration Quotes Twitter Content Content Curating Offer Answer & Guidance
  22. 22. The 20 most retweetable words Source: The Next Web http://tnw.co/1d8uIiN
  23. 23. Twitter Spread the word about your twitter handle Search by keywords (City, Sector, Topic,..) Search related Hashtags How to find New Followers Search twitter Lists Follow Family & Friends Invite Email Contacts Follow 5 influentials then engage them Find popular Tweep in your area & follow their followers
  24. 24. Twitter - Don’t be an EGG Head! - Give credit where credit is due - Be yourself - If you can’t say it in real life don’t say it on twitter - Please don’t post the same post from multiple accounts - Give more than you take - Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it - For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
  25. 25. Twitter
  26. 26. Content Banks
  27. 27. Engagement
  28. 28. Twitter Apps Great for businesses that want to analyze when is the best time to tweet and how far their tweets are reaching, ManageFlitter provides analytics based on your Twitter activity. Try the Free, Pro ($12/month), or Business ($49/month) versions.
  29. 29. Twitter Apps Discover new tweets, find new users to follow or track your own tweet's success with FavStar.fm. It searches your tweets to show your most favorited or retweeted tweets.
  30. 30. Twitter Apps Hootsuite is a browser based social media dashboard designed for businesses who want to control multiple social media networks at once. Try the freebie version or get a pro account for $8.99/month.
  31. 31. Twitter Apps SnapBird is essentially Google for your tweets. It combs through your tweets (or someone else's) for search words, so you'll be able to find EXACTLY what Lady Gaga said when she replied to your tweet 8 months ago.
  32. 32. Twitter engagement for brands is 17% higher on weekends Source: Blog.Bufferapp.com
  33. 33. Tweets with image links get 2x the engagement rate of those without Source: Blog.Bufferapp.com
  34. 34. Tweets with less than 100 characters get 17% more engagement Source: Blog.Bufferapp.com
  35. 35. Tweets with hashtags get 2x more engagement Source: Blog.Bufferapp.com
  36. 36. Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their commute Source: Blog.Bufferapp.com
  37. 37. Amplifiers are 122% more likely to send direct messages Source: Blog.Bufferapp.com
  38. 38. Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet” Source: Blog.Bufferapp.com
  39. 39. Tweets that include links are 86% more likely to be retweeted Source: Blog.Bufferapp.com
  40. 40. Adverbs & Verbs generate more CTR Source: The Next Web http://tnw.co/1d8uIiN
  41. 41. By: Khaled ElAhmad Presentations: http://www.slideshare.net/kelahmad
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