Khaled ElAhmad  @Shusmo  #SMJU2March 30th 2013
What isSocial Media?
DefineSocial Media
Traditional  Media
Traditional  Media
Traditional  Media
TraditionalMarketing
InternetMarketing
Social Media
Social Media
Social Media
HumanizingYour Brand
HumanizingYour Brand
HumanizingYour Brand
HumanizingYour Brand
HumanizingYour Brand
Keywords           -           -           -           -
RSSReally Simple Syndication
Listening Tools
Listening Tools
Listening Tools
Scheduling your Posts / Tweets
Automating your Posts / Tweets
URL Shortener
On-ClickSharing
Stats onAnyone  who clickedon your   Link
Measures      400Online & Offline   Variables
Measures Top Arabs onTwitter Using Multiple         Tools
Listing over 30,000 Arabs on Twitter
Digital Media Plan
Engaging Content
Engaging Content
Engaging Content                                   -                                   -               –   –              ...
Engaging Content
Conversational Calendar                Download Template
Twitter
TwitterFollowers             Following
Twitter
Twitter-       -   -    -           -
Twitter
Shusmo         Twitter           Shared Followers   Lana4Z11,520           150          850
Twitter
Twitter
Twitter
Twitter
Twitter#Amman     #KSA              #ReformJO   #Mish3aib#Marketing #HR              #SMJU2   #AmmanTT
Twitter
Twitter
Twitter
Twitter- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say i...
Facebook
Facebook                            Facebook Timeline• Guidelines:            - Cover Photo Copyright            - Cover P...
Facebook
Facebook
Facebook        Conversational CalendarSunday /10/2012FacebookMorning quote                 10:00 AMProduct               ...
Facebook
Facebook
Facebook
Facebook
Khaled ElAhmad    @Shusmo    #SMJU2March 30th 2013 Presentation:Slideshare.net/kelahmad
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Social Media Workshop at Jordan University March 30th 2013

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Smju2

  1. 1. Khaled ElAhmad @Shusmo #SMJU2March 30th 2013
  2. 2. What isSocial Media?
  3. 3. DefineSocial Media
  4. 4. Traditional Media
  5. 5. Traditional Media
  6. 6. Traditional Media
  7. 7. TraditionalMarketing
  8. 8. InternetMarketing
  9. 9. Social Media
  10. 10. Social Media
  11. 11. Social Media
  12. 12. HumanizingYour Brand
  13. 13. HumanizingYour Brand
  14. 14. HumanizingYour Brand
  15. 15. HumanizingYour Brand
  16. 16. HumanizingYour Brand
  17. 17. Keywords - - - -
  18. 18. RSSReally Simple Syndication
  19. 19. Listening Tools
  20. 20. Listening Tools
  21. 21. Listening Tools
  22. 22. Scheduling your Posts / Tweets
  23. 23. Automating your Posts / Tweets
  24. 24. URL Shortener
  25. 25. On-ClickSharing
  26. 26. Stats onAnyone who clickedon your Link
  27. 27. Measures 400Online & Offline Variables
  28. 28. Measures Top Arabs onTwitter Using Multiple Tools
  29. 29. Listing over 30,000 Arabs on Twitter
  30. 30. Digital Media Plan
  31. 31. Engaging Content
  32. 32. Engaging Content
  33. 33. Engaging Content - - – – - - - - “Polls” -
  34. 34. Engaging Content
  35. 35. Conversational Calendar Download Template
  36. 36. Twitter
  37. 37. TwitterFollowers Following
  38. 38. Twitter
  39. 39. Twitter- - - - -
  40. 40. Twitter
  41. 41. Shusmo Twitter Shared Followers Lana4Z11,520 150 850
  42. 42. Twitter
  43. 43. Twitter
  44. 44. Twitter
  45. 45. Twitter
  46. 46. Twitter#Amman #KSA #ReformJO #Mish3aib#Marketing #HR #SMJU2 #AmmanTT
  47. 47. Twitter
  48. 48. Twitter
  49. 49. Twitter
  50. 50. Twitter- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say it on twitter- Please don’t post the same post from multiple accounts- Give more than you take- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
  51. 51. Facebook
  52. 52. Facebook Facebook Timeline• Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information• Messaging : Now customers can inbox Brands.• No more Landing Page: No more Brand Abuse.• Pin Feature: brands can pin certain post to stay on top.• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
  53. 53. Facebook
  54. 54. Facebook
  55. 55. Facebook Conversational CalendarSunday /10/2012FacebookMorning quote 10:00 AMProduct 03:00 PMMatch post 06:00 PMTwitterMorning quote 10:00 AMArticle 01:00 PMSector Article 04:00 PMInspiring Picture 07:00 PMSector Article 11:00 PM
  56. 56. Facebook
  57. 57. Facebook
  58. 58. Facebook
  59. 59. Facebook
  60. 60. Khaled ElAhmad @Shusmo #SMJU2March 30th 2013 Presentation:Slideshare.net/kelahmad
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