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Social Media Workshop at Jordan University March 30th 2013

Social Media Workshop at Jordan University March 30th 2013

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  • 1. Khaled ElAhmad @Shusmo #SMJU2March 30th 2013
  • 2. What isSocial Media?
  • 3. DefineSocial Media
  • 4. Traditional Media
  • 5. Traditional Media
  • 6. Traditional Media
  • 7. TraditionalMarketing
  • 8. InternetMarketing
  • 9. Social Media
  • 10. Social Media
  • 11. Social Media
  • 12. HumanizingYour Brand
  • 13. HumanizingYour Brand
  • 14. HumanizingYour Brand
  • 15. HumanizingYour Brand
  • 16. HumanizingYour Brand
  • 17. Keywords - - - -
  • 18. RSSReally Simple Syndication
  • 19. Listening Tools
  • 20. Listening Tools
  • 21. Listening Tools
  • 22. Scheduling your Posts / Tweets
  • 23. Automating your Posts / Tweets
  • 24. URL Shortener
  • 25. On-ClickSharing
  • 26. Stats onAnyone who clickedon your Link
  • 27. Measures 400Online & Offline Variables
  • 28. Measures Top Arabs onTwitter Using Multiple Tools
  • 29. Listing over 30,000 Arabs on Twitter
  • 30. Digital Media Plan
  • 31. Engaging Content
  • 32. Engaging Content
  • 33. Engaging Content - - – – - - - - “Polls” -
  • 34. Engaging Content
  • 35. Conversational Calendar Download Template
  • 36. Twitter
  • 37. TwitterFollowers Following
  • 38. Twitter
  • 39. Twitter- - - - -
  • 40. Twitter
  • 41. Shusmo Twitter Shared Followers Lana4Z11,520 150 850
  • 42. Twitter
  • 43. Twitter
  • 44. Twitter
  • 45. Twitter
  • 46. Twitter#Amman #KSA #ReformJO #Mish3aib#Marketing #HR #SMJU2 #AmmanTT
  • 47. Twitter
  • 48. Twitter
  • 49. Twitter
  • 50. Twitter- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say it on twitter- Please don’t post the same post from multiple accounts- Give more than you take- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
  • 51. Facebook
  • 52. Facebook Facebook Timeline• Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information• Messaging : Now customers can inbox Brands.• No more Landing Page: No more Brand Abuse.• Pin Feature: brands can pin certain post to stay on top.• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
  • 53. Facebook
  • 54. Facebook
  • 55. Facebook Conversational CalendarSunday /10/2012FacebookMorning quote 10:00 AMProduct 03:00 PMMatch post 06:00 PMTwitterMorning quote 10:00 AMArticle 01:00 PMSector Article 04:00 PMInspiring Picture 07:00 PMSector Article 11:00 PM
  • 56. Facebook
  • 57. Facebook
  • 58. Facebook
  • 59. Facebook
  • 60. Khaled ElAhmad @Shusmo #SMJU2March 30th 2013 Presentation:Slideshare.net/kelahmad