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Social Media Workshop at Jordan University March 30th 2013

Social Media Workshop at Jordan University March 30th 2013

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  • Full Name Full Name Comment goes here.
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  • Khaled, as usual you come up with great and applicable thoughts. I like using your bilingual approach. Some slides are in Arabic only which you may consider adding an English summary to them. Well-done
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Smju2 Smju2 Presentation Transcript

  • Khaled ElAhmad @Shusmo #SMJU2March 30th 2013
  • What isSocial Media?
  • DefineSocial Media
  • Traditional Media
  • Traditional Media
  • Traditional Media
  • TraditionalMarketing
  • InternetMarketing
  • Social Media
  • Social Media
  • Social Media
  • HumanizingYour Brand
  • HumanizingYour Brand
  • HumanizingYour Brand
  • HumanizingYour Brand
  • HumanizingYour Brand
  • Keywords - - - -
  • RSSReally Simple Syndication
  • Listening Tools
  • Listening Tools
  • Listening Tools
  • Scheduling your Posts / Tweets
  • Automating your Posts / Tweets
  • URL Shortener
  • On-ClickSharing
  • Stats onAnyone who clickedon your Link
  • Measures 400Online & Offline Variables
  • Measures Top Arabs onTwitter Using Multiple Tools
  • Listing over 30,000 Arabs on Twitter
  • Digital Media Plan
  • Engaging Content
  • Engaging Content
  • Engaging Content - - – – - - - - “Polls” -
  • Engaging Content
  • Conversational Calendar Download Template
  • Twitter
  • TwitterFollowers Following
  • Twitter
  • Twitter- - - - -
  • Twitter
  • Shusmo Twitter Shared Followers Lana4Z11,520 150 850
  • Twitter
  • Twitter
  • Twitter
  • Twitter
  • Twitter#Amman #KSA #ReformJO #Mish3aib#Marketing #HR #SMJU2 #AmmanTT
  • Twitter
  • Twitter
  • Twitter
  • Twitter- Don’t be an EGG Head!- Give credit where credit is due- Be yourself- If you can’t say it in real life don’t say it on twitter- Please don’t post the same post from multiple accounts- Give more than you take- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!
  • Facebook
  • Facebook Facebook Timeline• Guidelines: - Cover Photo Copyright - Cover Photo size: 851 pixels wide by 315 pixels high - No Sale or Promotions - Don’t incentivize “Like” - No Contact information• Messaging : Now customers can inbox Brands.• No more Landing Page: No more Brand Abuse.• Pin Feature: brands can pin certain post to stay on top.• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.
  • Facebook
  • Facebook
  • Facebook Conversational CalendarSunday /10/2012FacebookMorning quote 10:00 AMProduct 03:00 PMMatch post 06:00 PMTwitterMorning quote 10:00 AMArticle 01:00 PMSector Article 04:00 PMInspiring Picture 07:00 PMSector Article 11:00 PM
  • Facebook
  • Facebook
  • Facebook
  • Facebook
  • Khaled ElAhmad @Shusmo #SMJU2March 30th 2013 Presentation:Slideshare.net/kelahmad