Social Media Marketing @ Startup Camp Berlin

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What are the ten commandments for being an activ brand (startup) in social networks? …

What are the ten commandments for being an activ brand (startup) in social networks?

Bastian Koch speaks about the internet as the point of living 2.0, web trends and dos and donots in social media marketing.

Berlin, 18th of March 2011

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  • 1. Social Media for Startups The New 10 Commandments.Bastian Koch@bastiankbx #scb11@keksbox ^bk
  • 2. Social Media for Startups IntroBastian Koch@bastiankbx #scb11@keksbox ^bk
  • 3. Social Media for Startups‣ > 50.000.000 User in Germany ‣ 90% use Search Engines and Katalogues ‣ 80% read Online Newspaper ‣ 60% appreciate eCommerce ‣ 50% are connected via social Networks ‣ 50% watch Films, listen to Online Radio
  • 4. Social Media Chancen und Startups Social Media for Risiken ‣ Clouds ‣ Local ‣ Deals ‣ Social ‣ Mobile ‣ InteractiveBastian Koch@bastiankbx@keksbox ^bk
  • 5. Social Media Chancen und Startups Social Media for Risiken‣ Cloud Computing (dropbox, box.net)‣ Software as a Service (mailchimp)‣ CRM & Projekt Manangement (Basecamp, Yammer, Mite)‣ Apps Bastian Koch @bastiankbx @keksbox ^bk
  • 6. Social Media Chancen und Startups Social Media for Risiken‣ How does it work? ‣ Discount / Affiliate‣ Why does it work? ‣ Discount / Play instinct Bastian Koch @bastiankbx @keksbox ^bk
  • 7. Social Media Chancen und Startups Social Media for Risiken‣ Augmented Reality‣ Mobile Marketing (SMS, MMS)‣ Mobile Media (TV, Radio)‣ Mobile Services (Tickets, Travel, Banking)‣ Location Based Services Bastian Koch @bastiankbx @keksbox ^bk
  • 8. Social Media Chancen und Startups Social Media for Risiken‣ Best resuslts for local Search‣ Direct Communication Bastian Koch @bastiankbx @keksbox ^bk
  • 9. Social Media Chancen und Startups Social Media for Risiken‣ Dialogue‣ Word-of-Mouth‣ Crowdsourcing‣ Social Games, Apps Bastian Koch @bastiankbx @keksbox ^bk
  • 10. Social Media Chancen und Startups Social Media for Risiken‣ Aggregation‣ Monitoring & Evaluation‣ Branded Content‣ People & Content related Marketing Bastian Koch @bastiankbx @keksbox ^bk
  • 11. Social Media for Startups‣ Branding, Reputation, Loyalty‣ Word-of-Mouth influence‣ Search Engine Optimisation‣ Research, Product Development‣ PR, HR, Sales‣ …
  • 12. Social Media for StartupsSocial Media Marketing for Startups
  • 13. Social Media for Startups
  • 14. Social Media for Startups
  • 15. Social Media for Startups
  • 16. Social Media for Startups
  • 17. Social Media for Startups
  • 18. Social Media for Startups
  • 19. Social Media for Startups
  • 20. Social Media for Startups
  • 21. Social Media for Startups
  • 22. Social Media for Startups
  • 23. Social Media for Startups‣Define strategic objectives.‣Choose and brand profiles.‣Listen and learn.‣Connect and interact.‣Convince with information and emotion‣Communicate.
  • 24. Social Media for Startups
  • 25. Social Media for Startups Bastian Koch Geschäftsführung [ *] keksbox Simon-Dach-Straße 21 10245 Berlin Fon: 030 / 501 73 - 582 Mail: bastian at keksbox dot com Web: www.keksbox.comBastian Koch@bastiankbx #scb11@keksbox ^bk