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PIA Conference - Integrated Marketing in the Modern Age
 

PIA Conference - Integrated Marketing in the Modern Age

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We constantly hear that print is dead. Not so. ...

We constantly hear that print is dead. Not so.

In this pdf, I take you through some of the latest web, mobile and video innovations. I explain how these innovations are changing the face of the digital world and creating new opportunities that not only incorporate, but expand the role of print.

I also give real-life examples of how my agency, Bailey Gardiner and other agencies have created successful integrated marketing campaigns that benefit from an equal mix of online and print.

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    PIA Conference - Integrated Marketing in the Modern Age PIA Conference - Integrated Marketing in the Modern Age Presentation Transcript

    • Integrated Marketing in the Digital Age Speaker: Kelly Day February 24, 2011 bailey gardiner | advertising | public relations | media | interactive | social media Copyright by Bailey Gardiner Inc. (2011) 444 West Beech Street, Suite 400, San Diego, CA 92101 t 619.295.8232 | f 619.295.8234 | bgi@baileygardiner.com™ The information contained in the proposal cannot be used or copied, in whole or in part, without the express written consent of Bailey Gardiner Inc.Thursday, February 24, 2011
    • QR Codes ‣ Quick Response bar codes created in Japan as a way to keep track of inventory Can access images, websites ‣ and text when scannedThursday, February 24, 2011
    • Thursday, February 24, 2011
    • Integrated QR campaignsThursday, February 24, 2011
    • Thursday, February 24, 2011
    • Thursday, February 24, 2011
    • QR ProductsThursday, February 24, 2011
    • Thursday, February 24, 2011
    • Thursday, February 24, 2011
    • How can I use QR codes?Thursday, February 24, 2011
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    • Thursday, February 24, 2011
    • How to make your own QR code: ‣qrcode.kaywa.com ‣icandy.ricohinnovations.com ‣stickybits.comThursday, February 24, 2011
    • Thursday, February 24, 2011
    • Augmented Reality ‣ Combines real and virtual, is interactive in real time and is registered in 3D. Uses markers which can be ‣ anything from a QR code to a piece of motzah.Thursday, February 24, 2011
    • Thursday, February 24, 2011
    • Integrated AR campaignsThursday, February 24, 2011
    • Thursday, February 24, 2011
    • http://www.intelmusica.com.brThursday, February 24, 2011
    • Thursday, February 24, 2011
    • How can I use Augmented Reality?Thursday, February 24, 2011
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    • AR Print ProductsThursday, February 24, 2011
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    • Microsites ‣ Cluster of pages that function as a supplement to a primary website. ‣Typically house specialized content such as marketing information about a specific technology or product.Thursday, February 24, 2011
    • Integrated microsite campaignsThursday, February 24, 2011
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    • iPad AppsThursday, February 24, 2011
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    • The Results? ‣ Newstand sales gained 28% overall in a market where most sales are down ‣ Sold 27,000 single-copy iPad editionsThursday, February 24, 2011
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    • Thank you!Thursday, February 24, 2011