PIA Conference - Integrated Marketing in the Modern Age
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We constantly hear that print is dead. Not so. ...
We constantly hear that print is dead. Not so.
In this pdf, I take you through some of the latest web, mobile and video innovations. I explain how these innovations are changing the face of the digital world and creating new opportunities that not only incorporate, but expand the role of print.
I also give real-life examples of how my agency, Bailey Gardiner and other agencies have created successful integrated marketing campaigns that benefit from an equal mix of online and print.
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