WTF is Gamification, and why it is the new Social Media?

@keizng | @gamemaki! What the fun isgamification! & why it is the newSocial Media?

@keizng | @gamemaki!who the fun is me? !-  co-founder of Gametize,  a gamiﬁcation startup in SF & SG!!-  claim to ʻfameʼ: successfully pitched for$200,000 on Angelʼs Gate, a TV show!-  nuts about how gamiﬁcation + social mediaimpact the world in a beautiful way!!

GameMaki: The worldʼs ﬁrst white-label platform tocreate marketing campaigns with real world challenges.!

@keizng | @gamemaki!  so what the fun is gamiﬁcation?!

@keizng | @gamemaki!

@keizng | @gamemaki!gamification = !•  points and badges!•  advertgaming!•  edugaming!•  serious gaming!•  social gaming!•  farmville!

@keizng | @gamemaki!gamification = !•  points and badges!•  advertgaming! ✗ •  edugaming!•  serious gaming!•  social gaming!•  farmville (lame..)!

@keizng | @gamemaki!gamification = !a strategy to add fun,engagement, and gamedesign to boring activities. !it should also be social.!   " who plays alone!??

@keizng | @gamemaki!gamifcation isnʼt that new!

@keizng | @gamemaki! there is a player in all of us!just like how we want to be social

@keizng | @gamemaki! sounds cool! !why is it the new social media?    why should I care?" !

@keizng | @gamemaki! !“i haz 100,000 likes. now what?”  !

@keizng | @gamemaki!$3 billion spent yearly on social media marketing! Yet, 60% of consumers donʼt care about thesecampaigns, while customer acquisition remains costly  - TNS Global (WPP), 2011 Nov"

@keizng | @gamemaki!gamiﬁcation canʼt solve   the problem either.    but it can bridge the gapbetween marketers and consumers by ……! !

#1 @keizng | @gamemaki!Amplifying the intrinsic & extrinsic rewards! !

#2 @keizng | @gamemaki!Encourage interactions with fun actions! sharing a pic of your dish is nice but so boring.  how about a pic of the cutest waiter for a discount?!

#3 @keizng | @gamemaki!Getting everyone to have fun with their friends!

@keizng | @gamemaki!more fun facts-  spend on gamiﬁcation: $2.8 billion by 2016 (M2 Research)!-  53% of Facebook users play games  (Burson-Martellar) !-  gamiﬁcation focused startups have close to$100 million of investments over the past 4years (Badgeville, Bunchball, BigDoor)!

@keizng ||@gamemaki! @keizng bit.ly/ask_keith gamiﬁcation will not replace social media   but it will redeﬁne social media outreach!

@keizng | @gamemaki!gamiﬁcation is   not magic    it is a strategy !

@keizng | @gamemaki!which like many others, must be well   designed & planned!

@keizng ||@gamemaki! @keizng bit.ly/ask_keith otherwise it will backﬁre!

@keizng | @gamemaki! credits to @eliaveris Insites Consul@ng

@keizng | @gamemaki!✗

@keizng | @gamemaki! You just unlocked the“I also know gamification” badge!

@keizng | @gamemaki!you also just broke the rock spell. Time to kick some ass!

@keizng | @gamemaki!http://challenged.at/partnershiphttp://facebook.com/keizng - keith@gamemaki.com!

http://danielrparente.wordpress.com	750
http://www.scoop.it	333
http://www.linkedin.com	13
http://us-w1.rockmelt.com	8
http://www.onlydoo.com	6
http://www2.fundacioninlea.org	4
http://webcache.googleusercontent.com	3
http://www.comtel.in	2
http://limelight.loc.argosit.net	1
http://tmtarmenia.blogspot.com	1
http://bottlenose.com	1
http://translate.googleusercontent.com	1
http://www.twylah.com	1

WTF is Gamification, and why it is the new Social Media?

by Keith Ng on May 26, 2012

Accessibility

Categories

Upload Details

Usage Rights

13 Embeds 1,124

Statistics

WTF is Gamification, and why it is the new Social Media? Presentation Transcript