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WTF is Gamification, and why it is the new Social Media?
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WTF is Gamification, and why it is the new Social Media?

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Just what the fun is gamification? I recently gave this talk in a social media conference and articulated why it will be the new "social media". This is meant to be a superficial coverage of ...

Just what the fun is gamification? I recently gave this talk in a social media conference and articulated why it will be the new "social media". This is meant to be a superficial coverage of gamification, and is completely prepared for someone who is a penguin stuck under a rock and never heard of "gamification".

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WTF is Gamification, and why it is the new Social Media? WTF is Gamification, and why it is the new Social Media? Presentation Transcript

  • @keizng | @gamemaki! What the fun isgamification! & why it is the newSocial Media?
  • @keizng | @gamemaki!who the fun is me?
!-  co-founder of Gametize, 
a gamification startup in SF & SG!!-  claim to ʻfameʼ: successfully pitched for$200,000 on Angelʼs Gate, a TV show!-  nuts about how gamification + social mediaimpact the world in a beautiful way!!
  • GameMaki: The worldʼs first white-label platform tocreate marketing campaigns with real world challenges.!
  • @keizng | @gamemaki! 
so what the fun is gamification?!
  • @keizng | @gamemaki!
  • @keizng | @gamemaki!gamification = !•  points and badges!•  advertgaming!•  edugaming!•  serious gaming!•  social gaming!•  farmville!
  • @keizng | @gamemaki!gamification = !•  points and badges!•  advertgaming! ✗  •  edugaming!•  serious gaming!•  social gaming!•  farmville (lame..)!
  • @keizng | @gamemaki!gamification = !a strategy to add fun,engagement, and gamedesign to boring activities. !it should also be social.! 
 " who plays alone!??
  • @keizng | @gamemaki!gamifcation isnʼt that new!
  • @keizng | @gamemaki! there is a player in all of us!just like how we want to be social  
  • @keizng | @gamemaki! sounds cool! !why is it the new social media?
 
 why should I care?" !
  • @keizng | @gamemaki! !“i haz 100,000 likes. now what?”
 !
  • @keizng | @gamemaki!$3 billion spent yearly on social media marketing! Yet, 60% of consumers donʼt care about thesecampaigns, while customer acquisition remains costly
 - TNS Global (WPP), 2011 Nov"
  • @keizng | @gamemaki!gamification canʼt solve 
 the problem either. 
 
but it can bridge the gapbetween marketers and consumers by ……! !
  • #1   @keizng | @gamemaki!Amplifying the intrinsic & extrinsic rewards! !
  • #2   @keizng | @gamemaki!Encourage interactions with fun actions! sharing a pic of your dish is nice but so boring. 
how about a pic of the cutest waiter for a discount?!
  • #3   @keizng | @gamemaki!Getting everyone to have fun with their friends!
  • @keizng | @gamemaki!more fun facts-  spend on gamification: $2.8 billion by 2016
(M2 Research)!-  53% of Facebook users play games 
(Burson-Martellar)
!-  gamification focused startups have close to$100 million of investments over the past 4years (Badgeville, Bunchball, BigDoor)!
  • @keizng ||@gamemaki! @keizng    bit.ly/ask_keith   gamification will not replace social media
 
but it will redefine social media outreach!
  • @keizng | @gamemaki!gamification is 
 not magic 
 
it is a strategy !
  • @keizng | @gamemaki!which like many others, must be well 
 designed & planned!
  • @keizng ||@gamemaki! @keizng    bit.ly/ask_keith  otherwise it will backfire!
  • @keizng | @gamemaki! credits  to  @eliaveris   Insites  Consul@ng  
  • @keizng | @gamemaki!✗  
  • @keizng | @gamemaki! You just unlocked the“I also know gamification” badge!
  • @keizng | @gamemaki!you also just broke the rock spell. Time to kick some ass!
  • @keizng | @gamemaki!http://challenged.at/partnershiphttp://facebook.com/keizng - keith@gamemaki.com!