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Gamification of Marketing: From Play to Pay                @keizng
@keizng & @gametize!  Co-founder and Hustle Ninja of Gametize  Sidekicks: DBS, StanChart, NTU, Singtel, SSC, SPRING, Y&R! ...
Is your brand engaging and retaining                  your consumers e!ectively?$3 billion was spent on social media marke...
Why engage your customers?    Engaging them to spend         immediately       Engaging them to        spend in future    ...
@keizngTwitter Contest!  Simply tweet anything and mention   @gametize or @keizng in your tweets!  1 tweet represents a ch...
@keizng
@keizng
@keizngGamification is serious business.!It is the use of game psychology in non-game settings, and is anincreasingly popul...
@keizngEngage and motivate your audience with      a universal language – fun
@keiznggamification for customerengagement isn’t that new
@keizngMe Club  "  "
@keizngShopkick   "   "
@keizngHilton Hhonors Points         "         "
DBS   @keizng " "
@keizngMacdonald’s Monopoly         "         "
@keizngKiip " "
@keizngSamsung Nation      "      "
@keizngQ0010 (Gmarket)      "      "
Diablo 3   @keizng   "   "
Games are powerful.They can be addictive and have a strong pull factor.
@keizngWhat is the average age of a gamer?
Methodology      Gamification Process: 5D Framework1. Define your problem2. Determine your goal3. Decide your target behavio...
@keizngBartle’s Player Types
Methodology     Gamification Design: Strategy Model       Key Elements                  Key GoalsG! A!M!E! T! I! S! E!Gener...
Case Study     @keizngACE Entrepreneurship Week      9-10 November 2012        Client:
ProblemChanneling tra"c to sponsoringmerchants and retaining crowd.
Goal         @keizngEncourage AEW 2012 participantsto patronize sponsoring merchants    and stay through the event.
Target Behavior     @keizng Scan the QR codes ofparticipating merchants.
Target Behavior   @keizngDo challenges at merchants outlets     for rewards and prizes.
Case Study
@keizngotherwise it will backfire"
@keizngDon’t overgive rewards
Make real fun, and keep them fresh
Design games that encourage teamplay
Creative Intrinsic and Extrinsic rewards
"#$%&(!)!*$+&,-$#&(!   ./(&$(!0)/(1+2/3!
@keizng  What can I use toengage my customers?
@keizngsome tools out there..
@keizngTwitter Contest!  Simply tweet anything and mention   @gametize or @keizng in your tweets!  1 tweet represents a ch...
@keizng              Slideshare.net/keizng             Slideshare.net/gametizekeith@gametize.com | @keizng | Facebook.com/...
Gamification for Customer Engagement
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Gamification for Customer Engagement

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My talk in Gamification World Asia and HelpLearn.asia on engaging customers through gamification. I shared some frameworks as well as some case studies. More interesting, I also experimented with gamifying my talk itself with a Twitter contest.

Published in: Business

Transcript of "Gamification for Customer Engagement"

  1. 1. Gamification of Marketing: From Play to Pay @keizng
  2. 2. @keizng & @gametize!  Co-founder and Hustle Ninja of Gametize Sidekicks: DBS, StanChart, NTU, Singtel, SSC, SPRING, Y&R!  Gamification obsession began with stock markets and dating game: famemark.com!  Badges Unlocked: Dutch, SXSW, Python, VentureBeat, KillerStartups, NYT, Angels Gate, Dinner with Reddit founder, GSummit Speaker
  3. 3. Is your brand engaging and retaining your consumers e!ectively?$3 billion was spent on social media marketing, and yet 60% of consumers remained uninterested by these campaigns (TNS Global, WPP – 2011 Nov).
  4. 4. Why engage your customers? Engaging them to spend immediately Engaging them to spend in future Engaging them to engage others to spend
  5. 5. @keizngTwitter Contest!  Simply tweet anything and mention @gametize or @keizng in your tweets!  1 tweet represents a chance. Up to 5 per participant!  5 lucky winners will get US$1,000 worth of credits on GameMaki.com!  1 lucky winner will get a free white-label mobile app powered by GameMaki worth US$10,000!  No Twitter!? Dropping a mail to team@gametize.com gets you one chance!
  6. 6. @keizng
  7. 7. @keizng
  8. 8. @keizngGamification is serious business.!It is the use of game psychology in non-game settings, and is anincreasingly popular* and e!ective strategy to engage andmotivate actions and behaviors.Game mechanics tap into the human psyche, bringing sensationsof pleasure and achievement through dynamics such as rewards,progression and competition.* Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by2015 , spending $1.6Bn on related products, services according to M2 Research.
  9. 9. @keizngEngage and motivate your audience with a universal language – fun
  10. 10. @keiznggamification for customerengagement isn’t that new
  11. 11. @keizngMe Club " "
  12. 12. @keizngShopkick " "
  13. 13. @keizngHilton Hhonors Points " "
  14. 14. DBS @keizng " "
  15. 15. @keizngMacdonald’s Monopoly " "
  16. 16. @keizngKiip " "
  17. 17. @keizngSamsung Nation " "
  18. 18. @keizngQ0010 (Gmarket) " "
  19. 19. Diablo 3 @keizng " "
  20. 20. Games are powerful.They can be addictive and have a strong pull factor.
  21. 21. @keizngWhat is the average age of a gamer?
  22. 22. Methodology Gamification Process: 5D Framework1. Define your problem2. Determine your goal3. Decide your target behaviors4. Describe your players5. Design your gamification strategy and experience
  23. 23. @keizngBartle’s Player Types
  24. 24. Methodology Gamification Design: Strategy Model Key Elements Key GoalsG! A!M!E! T! I! S! E!Generous Rewards TogethernessAppeal and Freshness Intrinsic MotivationMaintainability Social ActionsEasy to Start Engagement
  25. 25. Case Study @keizngACE Entrepreneurship Week 9-10 November 2012 Client:
  26. 26. ProblemChanneling tra"c to sponsoringmerchants and retaining crowd.
  27. 27. Goal @keizngEncourage AEW 2012 participantsto patronize sponsoring merchants and stay through the event.
  28. 28. Target Behavior @keizng Scan the QR codes ofparticipating merchants.
  29. 29. Target Behavior @keizngDo challenges at merchants outlets for rewards and prizes.
  30. 30. Case Study
  31. 31. @keizngotherwise it will backfire"
  32. 32. @keizngDon’t overgive rewards
  33. 33. Make real fun, and keep them fresh
  34. 34. Design games that encourage teamplay
  35. 35. Creative Intrinsic and Extrinsic rewards
  36. 36. "#$%&(!)!*$+&,-$#&(! ./(&$(!0)/(1+2/3!
  37. 37. @keizng What can I use toengage my customers?
  38. 38. @keizngsome tools out there..
  39. 39. @keizngTwitter Contest!  Simply tweet anything and mention @gametize or @keizng in your tweets!  1 tweet represents a chance. Up to 5 per participant!  5 lucky winners will get US$1,000 worth of credits on GameMaki.com!  1 lucky winner will get a free white-label mobile app powered by GameMaki worth US$10,000!  No Twitter!? Dropping a mail to team@gametize.com gets you one chance!
  40. 40. @keizng Slideshare.net/keizng Slideshare.net/gametizekeith@gametize.com | @keizng | Facebook.com/keizng
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