Gamification for Customer Engagement

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My talk in Gamification World Asia and HelpLearn.asia on engaging customers through gamification. I shared some frameworks as well as some case studies. More interesting, I also experimented with …

My talk in Gamification World Asia and HelpLearn.asia on engaging customers through gamification. I shared some frameworks as well as some case studies. More interesting, I also experimented with gamifying my talk itself with a Twitter contest.

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  • 1. Gamification of Marketing: From Play to Pay @keizng
  • 2. @keizng & @gametize!  Co-founder and Hustle Ninja of Gametize Sidekicks: DBS, StanChart, NTU, Singtel, SSC, SPRING, Y&R!  Gamification obsession began with stock markets and dating game: famemark.com!  Badges Unlocked: Dutch, SXSW, Python, VentureBeat, KillerStartups, NYT, Angels Gate, Dinner with Reddit founder, GSummit Speaker
  • 3. Is your brand engaging and retaining your consumers e!ectively?$3 billion was spent on social media marketing, and yet 60% of consumers remained uninterested by these campaigns (TNS Global, WPP – 2011 Nov).
  • 4. Why engage your customers? Engaging them to spend immediately Engaging them to spend in future Engaging them to engage others to spend
  • 5. @keizngTwitter Contest!  Simply tweet anything and mention @gametize or @keizng in your tweets!  1 tweet represents a chance. Up to 5 per participant!  5 lucky winners will get US$1,000 worth of credits on GameMaki.com!  1 lucky winner will get a free white-label mobile app powered by GameMaki worth US$10,000!  No Twitter!? Dropping a mail to team@gametize.com gets you one chance!
  • 6. @keizng
  • 7. @keizng
  • 8. @keizngGamification is serious business.!It is the use of game psychology in non-game settings, and is anincreasingly popular* and e!ective strategy to engage andmotivate actions and behaviors.Game mechanics tap into the human psyche, bringing sensationsof pleasure and achievement through dynamics such as rewards,progression and competition.* Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by2015 , spending $1.6Bn on related products, services according to M2 Research.
  • 9. @keizngEngage and motivate your audience with a universal language – fun
  • 10. @keiznggamification for customerengagement isn’t that new
  • 11. @keizngMe Club " "
  • 12. @keizngShopkick " "
  • 13. @keizngHilton Hhonors Points " "
  • 14. DBS @keizng " "
  • 15. @keizngMacdonald’s Monopoly " "
  • 16. @keizngKiip " "
  • 17. @keizngSamsung Nation " "
  • 18. @keizngQ0010 (Gmarket) " "
  • 19. Diablo 3 @keizng " "
  • 20. Games are powerful.They can be addictive and have a strong pull factor.
  • 21. @keizngWhat is the average age of a gamer?
  • 22. Methodology Gamification Process: 5D Framework1. Define your problem2. Determine your goal3. Decide your target behaviors4. Describe your players5. Design your gamification strategy and experience
  • 23. @keizngBartle’s Player Types
  • 24. Methodology Gamification Design: Strategy Model Key Elements Key GoalsG! A!M!E! T! I! S! E!Generous Rewards TogethernessAppeal and Freshness Intrinsic MotivationMaintainability Social ActionsEasy to Start Engagement
  • 25. Case Study @keizngACE Entrepreneurship Week 9-10 November 2012 Client:
  • 26. ProblemChanneling tra"c to sponsoringmerchants and retaining crowd.
  • 27. Goal @keizngEncourage AEW 2012 participantsto patronize sponsoring merchants and stay through the event.
  • 28. Target Behavior @keizng Scan the QR codes ofparticipating merchants.
  • 29. Target Behavior @keizngDo challenges at merchants outlets for rewards and prizes.
  • 30. Case Study
  • 31. @keizngotherwise it will backfire"
  • 32. @keizngDon’t overgive rewards
  • 33. Make real fun, and keep them fresh
  • 34. Design games that encourage teamplay
  • 35. Creative Intrinsic and Extrinsic rewards
  • 36. "#$%&(!)!*$+&,-$#&(! ./(&$(!0)/(1+2/3!
  • 37. @keizng What can I use toengage my customers?
  • 38. @keizngsome tools out there..
  • 39. @keizngTwitter Contest!  Simply tweet anything and mention @gametize or @keizng in your tweets!  1 tweet represents a chance. Up to 5 per participant!  5 lucky winners will get US$1,000 worth of credits on GameMaki.com!  1 lucky winner will get a free white-label mobile app powered by GameMaki worth US$10,000!  No Twitter!? Dropping a mail to team@gametize.com gets you one chance!
  • 40. @keizng Slideshare.net/keizng Slideshare.net/gametizekeith@gametize.com | @keizng | Facebook.com/keizng