New York Red Bulls Pitch Deck
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New York Red Bulls Pitch Deck

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My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target ...

My classmate and I created this pitch deck for an advertising campaign class. We were tasked to choose a brand and develop an advertising campaign by researching their current business and the target consumer, developing an insight, and then selecting media channels and creatives based on the research.

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  • Full Name Full Name Comment goes here.
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  • hi Keith,
    thanks for this amazing file. i have a question, you took data from Simmons data but are there any available links to look at?
    thanks
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  • Add marketing objective after this: (increase usage occasions)
  • Add marketing objective after this: (increase usage occasions)
  • Add marketing objective:
  • Add marketing objective:
  • Enjoy spending time with family (62%, 97)Like to have a circle of close friends (40%, 108)Make friends easily (30%, 116)Diverse friends from all walks of life (28%, 118)
  • Soccer supporters play sports:Soccer (70.45%, 1363)Swimming (62.7%, 191)Jogging (39.64%, 177)Bowling (33.87%, 208)Bicycling (27.75%, 122)Camping (27.57%, 391)Basketball (26.49%, 270)Do not work out inside:Do NOT belong to a health club (89.55%, 114)
  • Watch more sports than non-Hispanics (2.3 vs 1.7)Are more brand conscious (2.3 vs 1.8)Want to be immersed in the sporting experience (2.8 vs 2.3)Spend more on sporting events ($251/year vs $135/year)Are more likely to purchase merchandise (2.4 vs 1.8)
  • How do we find the percentage of families? Foreign fans?
  • Avid fans are so tied to their teams that they experience hormonal surges and other physiological changes similar to the athletes. Dr. James Dabbs, a psychologist at Georgia State University, tested saliva samples from different groups of sports fans before and after important games. In one test, Dr. Dabbs took saliva samples from 21 Italian and Brazilian men before the 1994 World Cup contest featuring teams from these nations. Brazil defeated Italy, and afterwards, the Brazilian men’s testosterone rose an average of 28%, while the Italian men’s levels dropped 27%. The self-esteem of fans rises and falls with the outcome of games, and affects their outlook on life for several days following the conclusion of the event.According to Robert Cialdini, professor of psychology at Arizona State College, sports fans are more likely to wear clothing with their team’s logo on the day after victories than after defeats, “basking in reflected glory.”Fans who closely identify themselves with a sports team are more likely to support it when it is doing poorly. They also spend more money on tickets and merchandise, and exhibit higher levels of physiological arousal during games, and are more optimistic about their sex appeal when their team wins.
  • Avid fans are so tied to their teams that they experience hormonal surges and other physiological changes similar to the athletes. Dr. James Dabbs, a psychologist at Georgia State University, tested saliva samples from different groups of sports fans before and after important games. In one test, Dr. Dabbs took saliva samples from 21 Italian and Brazilian men before the 1994 World Cup contest featuring teams from these nations. Brazil defeated Italy, and afterwards, the Brazilian men’s testosterone rose an average of 28%, while the Italian men’s levels dropped 27%. The self-esteem of fans rises and falls with the outcome of games, and affects their outlook on life for several days following the conclusion of the event.According to Robert Cialdini, professor of psychology at Arizona State College, sports fans are more likely to wear clothing with their team’s logo on the day after victories than after defeats, “basking in reflected glory.”Fans who closely identify themselves with a sports team are more likely to support it when it is doing poorly. They also spend more money on tickets and merchandise, and exhibit higher levels of physiological arousal during games, and are more optimistic about their sex appeal when their team wins.
  • Sell soccer, not the bulls.
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • Change sock to red
  • How do we find the percentage of families? Foreign fans?
  • Experiential: kick-around in union square
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • Change picture to red bull
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • “join the stampede” for subways, “ride the bull” for path train
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • Put current team
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • Add closing slide: awareness  interest  action  loyalty
  • Add closing slide: awareness  interest  action  loyalty
  • Add closing slide: awareness  interest  action  loyalty
  • MOVE TO REPORT
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • How do we find the percentage of families? Foreign fans?
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Majority are males (63%, 131). Females less likely but still a large group (36%, 71) Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
  • Watch more sports than non-Hispanics (2.3 vs 1.7)Are more brand conscious (2.3 vs 1.8)Want to be immersed in the sporting experience (2.8 vs 2.3)Spend more on sporting events ($251/year vs $135/year)Are more likely to purchase merchandise (2.4 vs 1.8)
  • Watch more sports than non-Hispanics (2.3 vs 1.7)Are more brand conscious (2.3 vs 1.8)Want to be immersed in the sporting experience (2.8 vs 2.3)Spend more on sporting events ($251/year vs $135/year)Are more likely to purchase merchandise (2.4 vs 1.8)
  • Watch more sports than non-Hispanics (2.3 vs 1.7)Are more brand conscious (2.3 vs 1.8)Want to be immersed in the sporting experience (2.8 vs 2.3)Spend more on sporting events ($251/year vs $135/year)Are more likely to purchase merchandise (2.4 vs 1.8)
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • Change sock to red
  • How do we find the percentage of families? Foreign fans?
  • Experiential: kick-around in union square
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • Change picture to red bull
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • “join the stampede” for subways, “ride the bull” for path train
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?
  • Put current team
  • How do we find the percentage of families? Foreign fans?
  • How do we find the percentage of families? Foreign fans?

New York Red Bulls Pitch Deck Presentation Transcript

  • 1. 1
    Red Bull New York
    The World’s Game in the World’s City
  • 2. 2
    History of MLS
    Professional soccer league made up of 16 teams (expanding to 18 in 2011)
    Inaugural season: 1996
    Season: 30 regular season games from March-November
    8 teams compete in MLS Cup Playoffs
    Partnerships with Federación Mexicana de Fútbol (FMF) and FC Barcelona
  • 3. 3
    History of the NY Red Bulls
    Founding member of MLS (1996)
    Matches are televised by MSG and MSG Plus, and all are broadcast in Spanish on TV and radio.
    Main rivals are DC United, New England Revolution and Philadelphia Union
    Opened new stadium (Red Bull Arena) this year, having played in Giants Stadium previously
    Best Finish: Runner up to Columbus Crew in the 2008 MLS Cup Final
    NY/NJ Metrostars
    96-02
    MetroStars
    03-05
    Red Bull New York
    06-07
    Red Bull New York
    08-present
  • 4. 4
    The New Red Bull Arena
    Capacity Seating: 25,000
    Location: Harrison NJ
    First row is 21 ft
    from the touchline
    All seating is covered
    from inclement weather
    Red seat in Section 101, Row 11, Seat #8
    to commemorate the 1st goal scored in the 11th
    minute by #8
    Two video boards
    Easily accessible via the
    Path and NJ Transit
  • 5. 5
    The Red Bulls’ Struggles
    Low attendance:
    2009 Regular Season: 12,229; Playoffs: did not qualify
    2008 Regular Season: 16,967; Playoffs: 11,578
    2007 Regular Season: 16,530; Playoffs: 14,165
    2006 Regular Season: 14,570; Playoffs: 14,570
    Low awareness/interest in Red Bulls:
    Giants Stadium:
    Hard to get to- train then a bus
    Seats 80,200
    Football lines on the soccer field- no atmosphere
    Poor performance:
    2009 Record: 5-19-6, 7th place in the East (out of 8 teams)
    2008 Record: 8-11-8, 5th place in the East, Final of MLS Cup
  • 6. 6
    Opportunity to Increase Attendance
  • 7. 7
    Opportunity to Increase Attendance
  • 8. So how do we go from 1 fan…
  • 9. 9
    …to #1 fans!!
  • 10. 10
    Scoring a Goal for the Red Bulls
  • 11. 11
    Marketing Objective
    Increase usage occasions.
  • 12. 12
    Majority are males (63%, 131). Females less likely but still a large group (36%, 71)
    Ages range from 18-44 but skews to a 18-24 crowd (21%, 191)
    Work full-time (58%, 111) then return to their own home (59%, 91) or rented apartment (17%, 124)
    Live healthy, active lifestyles (34%, 113), but do not belong to a gym (89.55%, 114)
    Majority are white (71%, 91) but Hispanic crowd is big too (31%, 226)
  • 13. 13
    Friends & Family
    Enjoy spending time with family (62%, 97)
    Like to have a circle of close friends (40%, 108)
    Make friends easily (30%, 116)
    Diverse friends from all walks of life (28%, 118)
  • 14. 14
    Active Lifestyle
    Soccer (70.45%, 1363)
    Swimming(62.7%, 191)
    Jogging(39.64%, 177)
    Bowling
    (33.87%, 208)
    Bicycling
    (27.75%, 122)
    Camping
    (27.57%, 391)
    Basketball
    (26.49%, 270)
    NOT Health Club
    (89.55%, 114)
  • 15. 15
    Demographic Profile
    Hispanics represent a significant
    percentage of soccer fans.
    Source: Simmons data
  • 16. Language Preference for Hispanics
    62% prefer the Spanish language
    Source: Simmons data
  • 17. Media Behavior of New York soccer fans
    Base: M18-49, Watched Fox Soccer Channel, Attended MLS in past year
  • 18. 18
    At a Glance
  • 19. TV Usage
    Source: Simmons data
  • 20. Online Usage
    Source: Simmons data
  • 21. Newspaper Usage
    Source: Simmons data
  • 22. 22
    Hispanics are hardcore fans
    Are more likely to purchase
    merchandise (2.4 vs 1.8)
    Watch more sports (2.3 vs 1.7)
    Are more brand conscious (2.3 vs 1.8)
    Want to be immersed in the
    sporting experience (2.8 vs 2.3)
    Watch more sports (2.3 vs 1.7)
    Watch more sports (2.3 vs 1.7)
    Spend more on sporting events
    ($251/year vs $135/year)
    Spend more on sporting events
    ($251/year vs $135/year)
    * Versus non-Hispanics (Mintel Research)
  • 23. On-the-field Research
    Method: On 3/27, attended Red Bull v. Fire game and interviewed attendees
  • 24. 24
    “Why did you come to the game?”
    I’m from the UK so I thought I’d check out our local soccer team here.
    We heard about the new Red Bull arena and wanted to check it out.
    Soccer’s a great way to spend time together as a family.
    I’m a huge fan of soccer. If I could, I’d come to every game.
  • 25. 25
    Red Bull Segmentation
    Foreign Fans
    Fun with Friends
    Soccer Moms
    Hispanic Hardcore
  • 26. Obstacles to Overcome
  • 27. The Competition
    Source: Simmons data, weighted data
  • 28. NY Red Bulls are the Category Leader
    “If you are the leader, it is a lot better to broaden the category even though that might help the other guys who are nibbling away at you.”
    -Jack Trout, marketing consultant
  • 29. 29
    Key Insights
    Experience hormonal surges
    Testosterone rose an average 28%
    Self-esteem rises and falls
    Affects outlook on life for several days later
    *Mintel Research
  • 30. 30
    Key Insights
    Soccer is not just a sport.
    It’s a way of life.
    *Mintel Research
  • 31. Big Idea
    Soccer connects the world.
    The Red Bulls are the link for New York.
  • 32. 32
    Media Objectives and Strategies
  • 33. 33
    Tactics
    awareness
    interest
    action
    repeat
    tv
    tv
    tv
    tv
    tv
    tv
    magazines
    ooh
    ooh
    newspapers
    online
    experiential
  • 34. 34
    Tactics
    awareness
    interest
    action
    repeat
    ESPN
    Animal Planet
    ESPN2
    Discovery Channel
    ESPN
    News 12
    TONY
    ESPN
    Sports Illustrated
    TONY
    Street fixtures
    Billboards, wild postings
    NYTimes, NY Post
    Yahoo, ESPN, FoxSports
    Kick-arounds in NYC
  • 35. Path to Purchase
    INTRIGUE
    HOOK
    SCOREA GOAL
    I heard the new stadium is really nice.
    Going to a Red Bull game is a good way to have family time
    I want to get the Family Package
    I want to spend time with my family
    I watch soccer
    Red Bull Arena is a fun place to bond with teammates
    Taking clients to a game is a fun and different way to entertain them
    I want to watch players from my home country
    I want to see Juan Pablo Angel
    I can sit closer to the action
    I’m bored on the weekend
    I had fun at the game and want to take a friend
    Tickets are less expensive than other live events
    It’s a nice day- I want to do something outside
    I play soccer
    I want to join the Supporters section
    The Supporters section creates a lively atmosphere
    I know someone who plays/watches soccer
    Defensive 3rd
    Middle 3rd
    Attacking 3rd
    35
  • 36. Brand Pyramid
    Overall brand equity: Entertain and bond over New York soccer
    Core Brand
    Values
    Celebrate
    NY soccer
    Good times
    With friends
    Entertaining
    environment
    Bond with
    Other fans
    Stay informed about Red Bulls
    Functional Equity
    Brand Identity
    Red Bull
    Arena
    Reached MLS
    Cup Final in 2008
    Juan Pablo
    Angel
    Team colors
    And design
  • 37. Creatives
  • 38. Raise Awareness
    Build excitement.
    Associate the Red Bulls as
    players in a world’s game.
  • 39. Print
  • 40. OOH
  • 41. OOH
  • 42. PPC Campaign
  • 43. Increase Interest
    Get close.
    Connect the Red Bulls with
    with fans’ passion points.
  • 44. Print
  • 45. Online - Animal Planet
  • 46. Drive Action
    Sell tickets.
    Motivate fans with calls to actionto increase attendance at games.
  • 47. Print
  • 48. Print
  • 49. OOH
  • 50. Convert Fans
    Create loyalty.
    Upsell fans to buy more tickets, season passes, or group discounts.
  • 51. Print
  • 52. Print
  • 53. Connect Fans
    Build community.
    Engage with fans and potential fanson their own social platforms.
  • 54. Social Media Strategy
    It’s not just creating an account.It’s about connecting existing fans and leveraging their passion to reach potential fans.
    mobile
    mom blogs
    search
    soccer groups
    New Yorkers
    soccer fans
  • 55. Social Media Strategy
  • 56. Social Media Recommendations
    • Encourage Facebook users to join other platforms.
    • 57. Decrease Twitter post frequency which may be turning off some followers
    • 58. Increase YouTube fan base by posting more regularly
    • 59. Embrace mobile social networks such as Foursquare to build competition around Red Bull Aena
    • 60. Develop official New York Red Bull mobile app to keep fans up-to-date with latest NYRB scores and news
    You’ve just unlocked the MVP badge!
  • 61. Summary
    The World’s Game in the World’s City
  • 62. Recap
  • 63. Appendix
  • 64. SWOT Analysis
    Strengths:
    • Soccer is the most watched sport worldwide
    • 65. Red Bull tickets are less expensive than competitors
    • 66. Red Bulls are the only local professional soccer team
    • 67. New premiere soccer-specific arena
    • 68. New coach, Hans Backe providing new outlook
    Weaknesses:
    • On-field product needs to be improved
    • 69. Coming off the worst season in their history
    • 70. Perception that it is difficult to get there: located in Harrison, New Jersey
    Opportunities:
    • Capitalize on focus on soccer because of the World Cup
    • 71. New stadium, new atmosphere
    • 72. Hope of a future star (Thierry Henry)
    • 73. Large Hispanic population who is interested in soccer
    Threats:
    • Soccer fans in the U.S. more often follow European leagues (Champions, Premier, La Liga, etc)
    • 74. New York is a heavily saturated market for sports
    • 75. Economic recession has led to fewer people going to live events
  • 61
    Media Blueprint
  • 76. Creative Brief
  • 77. The Competition
    New York Sports
    Yankees/Mets
    Baseball is “America’s Pasttime”
    Same season schedule
    New stadiums easily accessed
    Giants/Jets
    “American Football”
    Football is most watched sport in the U.S.
    New stadium
    Knicks/Rangers
    Beginning and playoffs of season
    bookend MLS sesaon
    Arena (Madison Square Garden)
    is in the center of New York city
  • 78. The Competition
    Counterattack
    Soccer is the world’s game
    Baseball and football are much more popular in the United States, but SOCCER IS THE MOST POPULAR SPORT IN THE WORLD
    The Red Bulls are the only local professional soccer team
    Price points
    Red bulls tickets range from $20-$45
    Yankees tickets range from $20-$300
    Mets tickets range from $15-$460
  • 79. The Competition
    Other MLS Teams
    Better brand awareness
    Seattle Sounders have established themselves as a team to follow with intimate atmosphere and good game presentation
    Toronto FC has passionate fans who attend every game
    Hispanic Population
    Houston Dynamo, Chivas USA and LA Galaxy have large Hispanic populations that support local club
    Better on-field product
    Last year was the weakest season in NYRB history (5-19-6)
  • 80. The Competition
    Counterattack
    Game presentation improvements
    New York has brand new state-of-the-art stadium
    No longer playing in Giants Stadium
    Already provides more intimate setting and better home-field advantage
    On-field product
    Have signed Estonian National Team player Joel Lindpere
    Rumors of signing Frenchman Thierry Henry
  • 81. Final Recap
  • 82. problem
    Most Red Bull fans attend only 1 or 2 games.
  • 83. problem
  • 84. problem
  • 85. solution
    Convert soccer fans into
    loyal Red Bull fans.
  • 86. solution
  • 87. research
    Learn everything aboutNew York soccer fans.
  • 88. soccer fans are…
  • 89. soccer fans are…
  • 90. soccer fans are…
    diverse
  • 91. soccer fans are…
    diverse
    friendly
  • 92. soccer fans are…
    family
  • 93. soccer fans are…
    active
  • 94. research
    Learn everything abouttheir media behavior.
  • 95. soccer fans watch…
  • 96. soccer fans watch…
  • 97. soccer fans watch…
  • 98. soccer fans read…
  • 99. soccer fans read…
  • 100. soccer fans read…
  • 101. soccer fans visit…
  • 102. soccer fans visit…
  • 103. target segments
    foreignfans
  • 104. target segments
    friends
  • 105. target segments
    soccermoms
  • 106. target segments
    hardcorehispanics
  • 107. target hispanics
    watch moresports
  • 108. target hispanics
    more brandconscious
  • 109. target hispanics
    spend more onsporting events
  • 110. the pitch
    Sell the category.
  • 111. the pitch
    Sell the category.
  • 112. the insight
    Soccer is not just a sport.
    It’s a way of life.
  • 113. the BIG idea
    Soccer connects the world.
    The Red Bulls are the link for New York.
  • 114. creatives
  • 115. step one
    Build excitement.
  • 116. Print
  • 117. OOH
  • 118. OOH
  • 119. PPC Campaign
  • 120. step two
    Get close.
  • 121. Print
  • 122. Online - Animal Planet
  • 123. step three
    Sell tickets.
  • 124. Print
  • 125. Print
  • 126. OOH
  • 127. step four
    Create loyalty.
  • 128. Print
  • 129. Print
  • 130. step five
    Build community.
  • 131. step five
    mobile
    mom blogs
    search
    soccer groups
    New Yorkers
    soccer fans