Dynamic and broad career, built on strong blend of creativity and business acumen,
                                       ...
AS SEEN ON THE CHOPPER CHALLENGE ON CMT. BE SURE TO CATCH THE
                                                            ...
Dr Pepper/Spider-Man 2 tie-in provides free party planning book (in English and
  Spanish) with tips, recipes, fun ideas f...
ConAgra Foods/The Incredibles in-store tie-in
                                                                     Serve Y...
Navigation that’s RAM-packed with advantages.




                                                                        ...
3 dimensional display and
in-store support materials for
the Harmon/Kardon and
Harley-Davidson Infotainment
package, made ...
These initial concepts for IAMS New Slow Cooked recipes
and IAMS Tarter Treats are an example of the perfect
challange... ...
Concepts for retail specific accounts, that introduces
Campbell’s new look and feel, created to re-energizes
the Campbell L...
Richard Keith Portfolio
Richard Keith Portfolio
Richard Keith Portfolio
Richard Keith Portfolio
Richard Keith Portfolio
Richard Keith Portfolio
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Richard Keith Portfolio

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Richard Keith Portfolio

  1. 1. Dynamic and broad career, built on strong blend of creativity and business acumen, Richard Keith complemented by a proven ability to analyze, interpret and meet brand/client needs. Creative output is a direct result of consumer and shopper insights driven thinking. Creativity is the Establishing and executing powerful campaigns for Fortune 500s. Diverse exposure to ability to tap into broad scope of industries – CPG, retail, household, pharmaceutical, pet care, beverage, Infinite Possibilities movie/entertainment, wine and liquor. Highly adept at creating and managing complex and produce a projects from concept through production, delivering on-time/on-budget Targeted Result. within tight deadlines. And Yes... Have Fun doing it.
  2. 2. AS SEEN ON THE CHOPPER CHALLENGE ON CMT. BE SURE TO CATCH THE AS SEEN ON THE CHOPPER CHALLENGE ON CMT. CHOPPER CHALLENGE ON CMT! CHECK YOUR LOCAL LISTINGS FOR TIMES. BE SURE TO CATCH THE CHOPPER CHALLENGE Actual prize awarded may vary from prize shown. ON CMT! CHECK YOUR LOCAL LISTINGS FOR TIMES. Actual prize awarded may vary from prize shown. DON’T WASTE YOUR WORKOUT™ THE INCREDIBLE HULK, the Movie © 2008 MVL Film Finance LLC. Marvel, The Incredible Hulk, all character names and their distinctive likenesses: TM & © 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved. EAS INCREDIBLE HULK CHOPPER SWEEPSTAKES. No purchase necessary. Void in Puerto Rico and where prohibited. Sweepstakes begins at 12:00:01 AM (ET) on 5/01/08 and ends at 11:59:59 PM (ET) on 6/30/08. Sweepstakes is open to legal residents of the U.S. and the District of Columbia, 18 years of age or older and members of the U.S. military who reside at APO/FPO addresses outside of the U.S. For Official Rules, please visit www.gnc.com. Sponsors: GNC, 300 Sixth Ave., Pittsburgh, PA 15222 and Abbott Nutrition, Abbott Laboratories, 3300 Stelzer Rd. Columbus, Ohio 43219. EAS GNC INSTANT WIN. No purchase necessary. Starts at 12:00:01 AM (ET) on 5/ 01/08 & ends at 11:59:59 AM (ET) on 8/ 01/08. Open to legal residents of 50 United States & DC, 21 and older. Subject to Official Rules at this location or visit www.easgncinstantwin.com for Official Rules including how to play without a purchase, prize descriptions, retail values and restriction and odds of winning. Void outside area specified above and where prohibited. Sponsor: Abbott Laboratories. 23309_Cling1_JustBike.indd 1 2/27/08 4:46:57 PM * Actual prize awarded may vary from prize shown. Hulk/GNC tie-in draws on powerful Hulk graphics and Custom chopper Sweeps drive purchase at GNC retailers. Package IRC also delivers follow up purchase and info to IN THEATERS 6.13.08 IN THEATERS 6.13.08 enter sweepstakes. *AS SEEN ON THE CHOPPER CHALLENGE ON CMT. BE SURE TO CATCH THE CHOPPER CHALLENGE ON CMT! CHECK YOUR LOCAL LISTINGS FOR TIMES. DON’T WASTE YOUR WORKOUT™ THE INCREDIBLE HULK, the Movie © 2008 MVL Film Finance LLC. Marvel, The Incredible Hulk, all character names and their distinctive likenesses: TM & © 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved. EAS INCREDIBLE HULK CHOPPER SWEEPSTAKES. No purchase necessary. Void in Puerto Rico and where prohibited. Sweepstakes begins at 12:00:01 AM (ET) on 5/01/08 and ends at 11:59:59 PM (ET) on 6/30/08. Sweepstakes is open to legal residents of the U.S. and the District of Columbia, 18 years of age or older and members of the U.S. military DON’T WASTE who reside at APO/FPO addresses outside of the U.S. For Official Rules, please visit www.gnc.com. Sponsors: GNC, 300 Sixth Ave., Pittsburgh, PA 15222 and Abbott Nutrition, Abbott Laboratories, 3300 Stelzer Rd. Columbus, Ohio 43219. YOUR WORKOUT™ EAS GNC INSTANT WIN. No purchase necessary. Starts at 12:00:01 AM (ET) on 5/ 01/08 & ends at 11:59:59 AM (ET) on 8/ 01/08. Open to legal residents of 50 United States & DC, 21 and older. Subject to Official Rules at this location or visit www.easgncinstantwin.com for Official Rules including how to play without a purchase, prize descriptions, retail values and restriction and odds of winning. Void outside area specified above and where prohibited. Sponsor: Abbott Laboratories. THE INCREDIBLE HULK, the Movie © 2008 MVL Film Finance LLC. Marvel, The Incredible Hulk, all character names and their distinctive likenesses: TM & © 2008 Marvel Entertainment, Inc. and its subsidiaries. All Rights Reserved. EAS INCREDIBLE HULK CHOPPER SWEEPSTAKES. No purchase necessary. Void in Puerto Rico and where prohibited. Sweepstakes begins at 12:00:01 AM (ET) on 5/01/08 and ends at 11:59:59 PM (ET) on 6/30/08. Sweepstakes is open to legal residents of the U.S. and the District of Columbia, 18 years of age or older and members of the U.S. military who reside at APO/FPO addresses outside of the U.S. For Official Rules, please visit www.gnc.com. Sponsors: GNC, 300 Sixth Ave., Pittsburgh, PA 15222 and Abbott Nutrition, Abbott Laboratories, 3300 Stelzer Rd. Columbus, Ohio 43219. EAS GNC INSTANT WIN. No purchase necessary. Starts at 12:00:01 AM (ET) on 5/ 01/08 & ends at 11:59:59 AM (ET) on 8/ 01/08. Open to legal residents of 50 United States & DC, 21 and older. Subject to Official Rules at this location or visit www.easgncinstantwin.com for Official Rules including how to play without a purchase, prize descriptions, retail values and restriction and odds of winning. Void outside area specified above and where prohibited. Sponsor: Abbott Laboratories. © 2008 Abbott Laboratories, Inc. 71659/FEBRUARY 2008 LITHO IN USA © 2008 Abbott Laboratories, Inc. 71662/FEBRUARY 2008 LITHO IN USA 23309_EAS_HULK_Banner2Alt.indd 1 2/27/08 2:55:11 PM 23309_EAS_HULK_ShelfT_5X7.indd 1 2/27/08 4:17:24 PM
  3. 3. Dr Pepper/Spider-Man 2 tie-in provides free party planning book (in English and Spanish) with tips, recipes, fun ideas for a Superhero Party and coupons. DR. PEPPER, DR. PEPPER and RED FUSION are trademarks of Dr. Pepper / Seven Up, Inc. © 2004 Dr. Pepper / Seven Up, Inc. Time to Party! ¡Es Tiempo de Celebrar! Dr Pepper presents some power-packed tips and tricks to help you plan a sense- Dr. Pepper te ofrece súper consejos para ayudarte a organizar una súper fiesta sational party fit for all your little superheroes! para tus pequeños superhéroes. 1) Time flies when they’re having fun, but remember to take in to consideration your childs age 1) El tiempo vuela cuando ellos se están divirtiendo, pero recuerda que es importante tomar when planning your party. Two hours is just about right for 5 & 6 year olds, and 2 1/2 to 3 la edad de tu pequeño en consideración cuando estas planificando la fiesta. Una fiesta que hours is sufficient for a 7-12 year old. dura dos horas es ideal para niños de 5 o 6 años de edad y 2 1/2 a 3 horas en suficiente tiempo para niños de 7 a 12 años. 2) BEFORE you invite the other guests make sure your child's best friend (and siblings) can come on the date and time you’ve chosen. This way you can change dates if necessary. 2) Antes de enviar las invitaciones, asegúrate que el mejor amigo(a) y hermanos(as) de tu pequeño puedan asistir a la fiesta en la fecha que elijas. Así, podrás cambiar la 3) Send out invitations about two weeks ahead of time. fecha si es necesario. 4) Plan for more games to play than you have time for. This allows you to go onto 3) Envía las invitaciones unas dos semanas antes. another game if one doesn’t work out, or if you finish the games early. 4) Organiza una buena variedad de juegos - si te sobran algunos juegos no te 5) Take a Poloroid picture of each child in attendance and put it at the table preocupes ya que así tendrás mas que suficientes juegos y podrás evitar que los where you want each one to sit. That way they know where to sit, and have an niños se aburran. excellent momento when they leave. 5) Tómale fotos instantáneas de cada uno de los niños que lleguen a la fiesta y 6) Make sure you’re camera and video equipment are ready for action ponlas en la mesa en el lugar donde quieres que cada uno se siente. Así, cada before the party… and remember to keep an extra supply of film and uno sabrá donde sentarse y se llevaran un excelente recuerdito. batteries on hand. 6) Prepara tu cámara y equipo de video antes de la fiesta y no olvides tener a la 7) Tie a bunch of balloons to the front door or on the mailbox before the party. mano un rollo de fotos y baterías extras. This will serve as a landmark to parents bringing their kids and creates an 7) Amarra globos en la puerta de tu casa o en el buzón de correo antes de la fies- immediate "fun" atmosphere. ta. Esto facilitara a los padres de tus invitados encontrar tu casa y creara un ambiente de diversión.
  4. 4. ConAgra Foods/The Incredibles in-store tie-in Serve Your Family An Incredible Meal While You’re provides party suggestions, games and product Watching The Movie Just follow Hunt's® superhero skillet supper recipe below and the interactive activities provided on the game pages, and your whole family will enjoy a unique, exciting movie and a “Reel Meal” dinner together. discounts to drive purchase at POS. Program Hunt’s® superhero skillet supper suggests kids eat their favorite ConAgra meal Fill In The Blanks: Your superheroes will love this quick and satisfying skillet supper. Prep Time: 8 minutes Cook Time: 15 minutes Makes: 6 servings while enjoying “The Incredibles” on DVD. Challenge Yourself! Look for the answers to Ingredients: • 1 pound lean ground beef these teaser questions while you are • 1 can (14.5 ounces) Hunt's Diced Tomatoes with Basil, Garlic and Oregano, undrained watching the movie! • 1 can (8 ounces) Hunt's Tomato Sauce • 1 1/4 cups hot water 1. Dash is my name, ________ is my game • 1 cup frozen mixed vegetables • 1/2 package (12 ounces) large shell pasta • 1/2 cup shredded mozzarella cheese 2. Now, that's ____________________ Directions: Brown ground beef in large skillet over medium heat until no longer pink; drain. 3. ______________ is not my thing Stir in remaining ingredients except cheese. Bring to a boil. Reduce heat; cover and (Hint: Something Violet says) simmer 15 minutes or until pasta is tender. Garnish with cheese. 4. Stretched to my ________________ Incredible Edibles - Quick Hints and Tips from Hunt’s® on Now Answers: 1. Speed, 2.INCREDIBLE! 3. Cute 4. Limits Hunt’s® Diced Tomatoes ! DVD Super soups and stews - Add a can or two to soups and stews (homemade or prepared) and add color Fast Facts: appeal, chunky texture, rich flavor and broth, plus excellent nutrition. Hunt’s® Crushed Tomatoes • Spreading Peter Pan® Peanut Butter on apples or r Satisfy “picky” kid eaters and adults - Some children do not like to see pieces of tomato. Use crushed tomatoes bananas makes a quick and scrumptious snack in place of diced to give the heartier texture and flavor adults love without offending tiny tasters. Your Mission: Family Fun! Hunt’s® Tomato Paste Make marinara sauce FAST - Blend together 2 cans (6 ounces each) Hunt’s Tomato Paste, 1 1/2 cups HOT water andtomatoes Now on hed DVD! • Chef Boyardee® can be prepared in the microwave in less than three minutes 2 cans (14.5 ounces each) Hunt’s Diced Tomatoes with Basil, Garlic and Oregano. Simmer 10 minutes. Use in place of prepared spaghetti, pasta or marinara sauce. Stretch Your Be At The Top Hunt’s® Tomato Sauce Spending quality time together is one of the many challenges of modern-day Pizza in a HURRY without the delivery - Top English muffins or prebaked pizza shells with Hunt’s Tomato Sauce, ater and family cups HOT w laFamily Night can help you meet that challenge – a master plan that includes 2 life. Reel Meal ce of Imagination Of Your Game! then sprinkle with Italian seasoning, top with pepperoni slices, if desired, and finish with shredded p Use inof family fun! The film is the fantastic, animated-action film, The Incredibles, and • Hunt’s® Snack Pack® mozzarella cheese. Bake in a toaster oven until cheese is bubbling. minu s. food, filmteand lots individual packs made it will capture the attention of your whole family as they enjoy an evening at home and a delicious Make your own cape with milk make for Just uce, meal together! to Safollow the complimentary recipe on the back of this brochure and enjoy the and pretend you're a superhero! super wholesome ma H To show!unt’s snacks on the go redded What You'll Need: One of the following – Super Showtime Trivia Expect The Incredible… Old beach or bath towel, sweatshirt, bed sheet Bob Parr and his wife Helen used to be among the world's greatest crime fighters, saving lives and and large safety pin 1. Who was Mr. Incredible's nemesis? © 2005 ConAgra Foods, Inc. © Disney/Pixar battling evil on a daily basis. Fifteen years later, they have been forced to adopt civilian identities Additional “superhero costume” accessory ideas: 2. What family member said and retreat to the suburbs where they live "normal" lives with their three kids, Violet, Dash, and Black winter gloves/Leather gloves “Sometimes I just want to disappear?” Jack-Jack. Itching to get back into action, Bob gets his chance when a Black boots mysterious communication summons him to a remote island for a Red or black tights 3. What type of company did Mr. Incredible work for? top secret assignment. He soon discovers that it will take a super Red or black shorts or bathing trunks family effort to rescue the world from total destruction. Now make a mask (see next page) to complete 4. What did Edna Mode do for a living? your superhero costume and get ready to Answers: 1. Syndrome, 2.Violet 3. Insurance Company 4. Design Superhero costumes watch the DVD! Look for specially marked Snack Pack, Chef Boyardee Make Your and Peter Pan products to get your tattoos and stickers! Own Mask... While supplies last. Dash over to the Grocery Department to make your What You'll Need: Black construction paper Incredible meal! Scissors String Hole punch Kids, ask an adult for help.
  5. 5. Navigation that’s RAM-packed with advantages. New Product launch for the Harman/Kardon RB4 Navigation system brings awareness at Dodge Ram showrooms for this powerful Turn by Turn on-premise Promotion The new turn-by-turn high-tech e a s i e r functionality and navigation system from Harman operation simplicity. Our International is destined to get Instant Reroute feature with the 2004 Dodge Ram* where it’s downloadable memory going–faster. Unlike any other c o m p u t e s n e w instructions navigation unit on the road, it features a unique driver-friendly from the driver’s current location, even while p l a y i n g a C D . turn-by-turn application. The sophisticated 3-in -1 u n i t w i t h Quite simply it’s the way to go. Fr o m H a rm a n International. n a v i g a t i o n / CD p l a y e r / A M / FM r a d i o t u n e r m a k e f o r Where navigation t a ke s a t u r n - b y - t u r n f o r t h e b e t t e r . Navigation that’s RAM-packed with advantages. ©2003 Harm an Intern ational www.harman.com *Available as an optio n.
  6. 6. 3 dimensional display and in-store support materials for the Harmon/Kardon and Harley-Davidson Infotainment package, made exclusively for Fueling Your Sound Sense of Adventure Features the Harley touring collection Load up to 6 of your favorite discs in the CD changer and rock on down the highway. Or tune in AM/FM and options • Hands-free radio. The system even has a module for cell phone module XM Commercial Free Satellite Radio. All fueled by • Voice dialing/voice a street shaking, asphalt kicking 55 Watts per commands channel state-of-the-art amplifier. • Bluetooth® Hands Harley-Davidson & Harman Infotainment™ upgrades Free Module available in 2006 for Harley-Davidson touring • 6 Disc CD Changer bikes including: • 55 Watt Amplifier FLHTCUI Ultra Classic® Electra Glide® • CB Module FLHTC/I Electra Glide® Classic • GMRS Module FLTR/I Road Glide® • XM Satellite Radio* module • AM/FM RBDS Radio with CD/MP3 • Turn-by-turn memory based navigation-with visual and voice commands • Simultaneously listen to audio CDs or radio Discover the Freedom of Infotainment at your while receiving navigation commands Harley-Davidson dealer today. • CD covering all mapped US and parts of Canada • Automatic re-route calculation • Unique smart speller for navigation data entry, common points-of-interest categories • 50 destination memory storage locations • User selectable languages in Spanish, French and English • High resolution non-glare display *monthly subscription service extra
  7. 7. These initial concepts for IAMS New Slow Cooked recipes and IAMS Tarter Treats are an example of the perfect challange... stepping into the shoes of our shopper and the paws of our enthusiastic consumer to deliver engaging communications that drive purchase.
  8. 8. Concepts for retail specific accounts, that introduces Campbell’s new look and feel, created to re-energizes the Campbell Labels for Education program. Earn 10% of the purchase price on participating products at Safeway, Vons, Pavilions, Dominick’s or Genuardi’s, August 12 - September 15, 2009, for the school of your choice. Visit www.backtoschools.escrip.com for details. http://www.campbellpepperidgefarmbts.com/ ew This is where it all begins – the parent who offers support, the coach who lends a word of N encouragement, the well- equipped music room or the library with tons of resources. For more than 36 years, Campbell’s has been supporting education and schools with the Labels for Education SM program. Now the program is even better Visit with a renewed inspiration for a whole new generation www.labelsforeducation.com of leaders. Together, we all to learn more. can make a difference for our kids and their schools to help them thrive. Nourish their potential. the 29243_2_CB_BTS_SmartShopperAd_v3rev.indd 1 6/15/09 10:35:13 AM 600 ways to help local students get a well-rounded education. Earn Bonus Labels for Education points when you register online for eLabels for Education! Plus, Earn Bonus Labels for Education points SIMPLY Enter for a chance to SM RT when you purchase any 10 Campbell® and/or Pepperidge Farm® participating products. m WIN * SOLUTIONS a $1,000 FOR BACK TO SCHOOL Publix Gift Card t Go to eLabelsforeducationFPO.com Whether you’re buying glue sticks or graph paper, sending your kids back to school can add up. Plus, there’s all the lunch box supplies you’ll need. That’s why Campbell, ™ Nourish their potential. Pepperidge Farm and Publix are helping to lighten the load with Smart Solutions for Back to School. You can stock up on their 1st Prize $500 Publix Gift Card favorites, all of which are affordably priced. 2nd Prize $100 Publix Gift Card Now that’s simple math. *NO PURCHASE NECESSARY. The Publix/Campbell Soup Company/Pepperidge Farm Back to School Sweepstakes begins 7/20/09 and ends 8/29/09. Eligibility: Open to legal residents of the states of AL, FL, GA, SC and TN who are 18 years of age or older at time of entry. Employees of Sponsors or Publix Super Markets, Inc., and their immediate family members are not eligible to enter. All entries must be postmarked by 8/29/09 and received by 9/4/09. To enter, complete an official entry form or hand-print name, address, phone number and Publix store zip code on a 3x5 paper and Mail to: Publix/Campbell Soup Company/Pepperidge Farm Back to School Sweepstakes, PO Box 4002, Grand Rapids, MN 55730-4002, by stated deadline. Limit 1 entry per outer mail envelope. Winners will be selected in a random drawing on or about 9/9/09. Prizes: [20] Grand Prizes: Grand Prize Winners will each receive $1,000 in Publix gift cards. Approximate Retail Value (“ARV”): $1,000.00 each. (5) Five Grand Prize Winners will be chosen from each participating Publix Division. [60] First Prizes: First Prize Winners will each receive $500 in Publix gift cards. ARV: $500.00 each. (15) Fifteen First Prize Winners will be chosen from each participating Publix Division. [500] Second Prizes: Second Prize Winners will each receive a $100 Publix gift card. ARV: $100.00 each. (125) One hundred twenty five Second Prize Winners will Available exclusively at be chosen from each participating Publix Division. Limit one prize per household. Prizes are not transferable or redeemable for cash. Odds of winning prize depend upon the number of entries received from each participating Publix Division. Void where prohibited or restricted. Sponsors: Campbell Soup Company, Campbell Pl., Camden, NJ 08103 & Pepperidge Farm, Inc, 595 Westport Avenue, Norwalk, CT 06851. Promoter: Arrowhead Promotion & Fulfillment Co., Inc., 1105 SE 8th Street, Grand Rapids, MN 55745. Other restrictions apply. See Official Rules. For official rules send a self-addressed envelope to: Campbell’s/Pepperidge Farm Winners, PO Box 3176-CK, Grand Rapids, MN 55745-3176. © 2009 CSC Brands LP © 2009 Pepperidge Farm, Incorporated For more Back to School ideas, visit www.publix.com Visit www.campbellkitchen.com Visit www.pepperidgefarm.com 497_5_CB_PX_BTS_Flex_Ad_Final.indd 1 4/2/09 4:19:56 PM 28566_3Header2.indd 1 3/19/09 5:20:38 PM

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