An Idea...and a Blank Page

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Looking to add content to your marketing that isn't just filler? Do you have an idea, but are you struggling to develop it? Here is a self-guided narrative with triggers that might get your creative juices flowing, helping you decide what to do NEXT while keeping the right end in mind: Serve Your Prospect. That's what content marketing is all about!

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An Idea...and a Blank Page

  1. 1. An Idea... ...and a Blank Page
  2. 2. An Idea... Keith F. Luscher Principal, Serve Your Prospects, LLC ...and a Blank Page
  3. 3. An Idea... [part one]
  4. 4. Survey: Marketers Want MORE Content!
  5. 5. Do YOU?
  6. 6. Could QUANTITY be Trumping QUALITY?
  7. 7. Why MORE Content?
  8. 8. Prospect ENGAGEMENT... http://www.flickr.com/photos/54106223@N00/2968666405/
  9. 9. http://www.flickr.com/photos/20035490@N00/258314696/ BRAND Building...
  10. 10. ...and SALES.
  11. 11. http://www.flickr.com/photos/45928872@N08/4300122831/ What is it to ENGAGE a Prospect?
  12. 12. SERVE Your PROSPECT!
  13. 13. SERVE Your PROSPECT! Does Your Content Do That?
  14. 14. STOP Thinking Like a Marketer...
  15. 15. THINK Like a Publisher!
  16. 16. THINK Like a Publisher! And (More Importantly)...
  17. 17. Think Like an EDITOR.
  18. 18. To Publish or NOT: The Book Proposal Benchmark
  19. 19. What ISSUE are You Addressing?
  20. 20. [need] What ISSUE are You Addressing?
  21. 21. WHO will Want to Read This?
  22. 22. WHO will Want to Read This? [market]
  23. 23. ...and WHY?
  24. 24. ...and WHY? [value]
  25. 25. Who are YOU to Talk? http://www.flickr.com/photos/76029035@N02/6829429639/
  26. 26. Who are YOU to Talk? [authority] http://www.flickr.com/photos/76029035@N02/6829429639/ [trust]
  27. 27. http://www.flickr.com/photos/76029035@N02/6829391391/ Who ELSE is Addressing It?
  28. 28. [competition] http://www.flickr.com/photos/76029035@N02/6829391391/ Who ELSE is Addressing It?
  29. 29. What will they PAY for It?
  30. 30. [cost] What will they PAY for It?
  31. 31. BUT WAIT... [you are NOT just an editor and publisher]
  32. 32. BUT WAIT... [you are NOT just an editor and publisher] [you are a content marketer] [ugh—more questions]
  33. 33. How Will I Turn WARY Prospects into LOYAL Customers? [well, maybe not this dude] http://www.flickr.com/photos/11540081@N05/2984053554/
  34. 34. Am I Going for a Bigger Slice of the Pie...
  35. 35. ...or Do I Want to GROW the Pie Itself? http://www.flickr.com/photos/24963327@N00/4108518066 /
  36. 36. So You Have An Idea...
  37. 37. ...and a Blank Page. [part two]
  38. 38. ...and a Blank Page. Does it Look Like This...
  39. 39. ...or This?
  40. 40. Not a Writer?
  41. 41. Not a Writer? [okay]
  42. 42. Do You Have... [expertise]
  43. 43. Do You Have... http://www.flickr.com/photos/61423903@N06/736958047 8/ [expertise] [passion]
  44. 44. Then You Can Harness BOTH for Content!
  45. 45. One Approach: The Interview http://www.flickr.com/photos/11883362@N00/2279740170
  46. 46. Can You..? [answer questions]
  47. 47. Can You..? [explain concepts] http://www.flickr.com/photos/16638697@N00/193688571/
  48. 48. Can You..? [tell stories] http://www.flickr.com/photos/74669477@N00/6184599528/
  49. 49. Can You..? [converse]
  50. 50. ...Keys to a Successful Interview! http://www.flickr.com/photos/74669477@N00/6184599528/ http://www.flickr.com/photos/38315261@N00/154640125
  51. 51. Get it On Camera... http://www.flickr.com/photos/40829033@N05/4117804630
  52. 52. Get It Transcribed... http://www.flickr.com/photos/41031098@N03/6751241959/
  53. 53. http://www.flickr.com/photos/38307206@N02/3649959481/
  54. 54. Good Content is Like a Soybean...
  55. 55. http://www.flickr.com/photos/7801632@N07/4591285086/ Good Content... [blogs]
  56. 56. Good Content... [videos]
  57. 57. Good Content... [podcasts]
  58. 58. Good Content... [reports]
  59. 59. Good Content... [info-graphs]
  60. 60. Good Content... [newsletters]
  61. 61. Good Content... [tweets]
  62. 62. http://www.flickr.com/photos/34467210@N04/4179101910/ Good Content... [presentations]
  63. 63. http://www.flickr.com/photos/51035743246@N01/1651870/ Good Content... [books]
  64. 64. Leverage Your Media for ALL its Worth...
  65. 65. But Don't Forget: SERVE YOUR PROSPECT!
  66. 66. But Don't Forget: SERVE YOUR PROSPECT! Keith F. Luscher [thank you] Principal, Serve Your Prospects, LLC (614) 706-4337 keith@serveyourprospects.com www.ServeYourProspects.com

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