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VACC Program Roadshow

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  • Note that it’s new data – here and cultural background
  • 142% increase in cycling post-course300% increase in year-round cyclingOver ¾ of respondents attribute this to the VACCList places we’ve run courses (vanc, richmond, delta, bby, surrey, north & west van, etc)Include story re: 75-yr old Learn to Ride participantWide range of ages - -Streetwise classes often include 16-yr olds and 60-yr oldsReaching immigrant women through Learn to Ride and Streetwise programs
  • Outdoor Streetwise – greater exposureCoupling Streetwise with membership
  • To be launched by end of summer
  • Workplace workshops – Recently launched 2-hr on-road workplace workshop – more accessible than previous longer courseWorkplace consultations
  • First public BM classes held this yearCurrently developing 2nd level BM classes
  • Transcript

    • 1. TransLink and VACC
      Program Overview and Update
    • 2. Agenda
      Introductions
      Program Review
      Bike to Work
      Bike to School
      Streetwise
      Great rides
      TravelSmart
      Vancouver Live Streets
      Marketing and Sponsorship
      General Discussion
    • 3. VACC Mission
      To make cycling a part of the main stream culture
      To achieve our mission through
      Advocacy
      Education
      Events
    • 4. Bike to work
    • 5. BIKE TO WORK WEEK |Year to Date
    • 6. BIKE TO WORK WEEK | Statistics
    • 7. BIKE TO WORK WEEK | 2010 Innovations
      Inaugural Bike to Work Awards Reception
      Improved user-friendliness with the website tools
    • 8.
    • 9.
    • 10.
    • 11. New data collection subject
    • 12. New data collection subject
    • 13. BIKE TO WORK WEEK | Upcoming
      Share the Road Challenge – Fall 2010
      Demonstrates the viability of cycling for transportation: cycling is quick and the VACC will help you be prepared for Vancouver winter weather
      Attracts media attention to get the word out broadly about November Bike to Work Week
    • 14. BIKE TO WORK WEEK | November 1-7th, 2010
      About 20 commuter stations around the region
      Aiming for 500 new winter commuter cyclists signed up and 800 workplace teams
      Focus on safety, visibility, weather-readiness, and motivation in a more challenging cycling season
    • 15. BIKE TO WORK WEEK | Up Next
      Bike-friendly Workplace Awards
      Increased interaction between the Bike to Work program and workplaces in Metro Vancouver
      Aggregate visual data for Metro Vancouver commuter cyclist routes
    • 16. BIKE TO WORK WEEK |
      Program Impacts Over Time
    • 17. Thanks for supporting the biggest bike event in BC!
    • 18. Bike to school
    • 19. Bike to School2010 program update
      Conferences and courses
      5 sustainable transportation workshops at the VSB
      2 leadership and sustainability conferences at secondary schools
      Course instruction at all levels of schools
      686 students attending 32 instructional days
      Includes Streetwise, Bike maintenance, and Ride the Road courses
    • 20. Bike to School2010 program update
      FOCUS ON CELEBRATION
      18 special events attended by 2182 staff, students and parents
      Includes biker's breakfasts and bike-themed festivals
      First annual Bike Friendly School Awards
      12 schools receive GOLD
      Presentation ceremonies including special guest speakers
    • 21. Bike to School Week2010 program update
      DELIVERY
      Over 600 students from 21 schools reported cycling to school during the spring bike to school week
      Total of 2238 trips all together
      2,182 students, teachers & parents attended Bike to School events
    • 22. Bike to Schoolideas and innovations
      Summer expansion
      Kid-focused programming such as summer camps
      Family Streetwise and child's Learn to Ride courses that will be launched this summer
      Bike share/lending programs
      Partnering with PEDAL and secondary schools
      Better utilize existing school bike fleets
    • 23. Bike to Schoolideas and innovations
      Bike to School week
      Significant expansion in participant numbers
      increased promotion, events, and workshops
      Roll out more programming throughout the Lower Mainland
    • 24. Bike to SchoolThe Year ahead
      2010/2011 School Year
    • 25. streetwise
    • 26. Streetwise: YTD
      • Trained 600+ individuals
      • 27. 142% increase in cycling post-course
      • 28. Reaching a wide range of people across Metro Vancouver
      Avg. Trips per week
      Percentage of year-round cyclists
    • 29. “Since our class, I've been biking solo all over Vancouver with greater confidence. I'm able to take over the lane and comfortably get in there with the cars. I'm starting to commute to school downtown, and I love it so far. Thanks so much for the class. I'm using the knowledge from that class every day”.
      -unsolicited quote from Annie Dickerson, June 2010
    • 30. Streetwise: Year to Date
    • 31. Streetwise: Rest of 2010
      • Partnership with Vancouver Coastal Health to deliver Learn to Ride and Streetwise to marginalized immigrant women
      • 32. Promote workshops & consultations to workplaces in lead up to Bike to Work Week in Fall.
      • 33. Giant Sponsorship
    • Innovations in Streetwise
      Outdoor
      courses
    • 34. Streetwise for Families
    • 35. Streetwise in the Workplace
      “Many staff that signed up hadn’t ridden a bike in many years and, in some cases, in decades.  Taking the course provided an entry point for staff to try riding again.  After the course, positive results included staff riding their bikes to work, staff using the fleet bicycles, and staff using the fleet electric bikes, all who had never done so before.  There are even reports of staff purchasing their own bikes and considering selling one of their family’s cars.   Without the Streetwise Cycling Course, none of this would have occurred”.
      -Jenyfer Neuman, City of New Westminster
    • 36. Bike Maintenance: Expansion
    • 37. travelsmart
    • 38. Travel Smart to School
      • 9 month pilot program implementing TDM in elementary school communities using a student leadership model.
      • 39. Pilot was part of TransLink's TravelSmart program in support of the 2010 Olympics.
      • 40. Pilot involved 10 schools – 9 in Vancouver and 1 in North Vancouver – selected on basis of their proximity to Olympic venues or routes.
    • Travel Smart to School
      The program was customized to fit the needs and characteristics of individual schools, but involved 3 core elements:
      Education of leadership students on sustainable transportation issues and ideas
      Action planning
      Implementation of student action plans and whole-school engagement
    • 41. Travel Smart to School
      • Pilot program wrapped up in February 2010
      • 42. 3670 students – and their families – were reached.
      • 43. 32.7% of students who made TravelSmart pledges indicated they would “travel smarter” during the Olympic Games and beyond.
      • 44. Program staff delivered a presentation on the program at the 2010 National Active Transportation conference in Montreal
    • Travel Smart to School
      Suggestions for future implementation:
      • A relatively standardized timeline and curriculum would serve to focus the program and allow schools
      • 45. Program would optimally start early in the year and wrap up in late spring to capitalize on school work-flow and favourable weather.
      • 46. Pledge system should be simplified and supplemented, if not supplanted, by another means of evaluating program impact.
      • 47. Program should be complemented with something that directly engages school-community stakeholders: safe route mapping, school travel planning, etc.
    • Travel Smart to School
      Final Thoughts: though it may never again have a rallying point like the 2010 Olympic Games, the Travel Smart to School program model has excellent prospects for success in teaching elementary school students about transportation issues and changing school travel behaviour, especially if it were to be combined with a program that engaged other school community stakeholder groups.
    • 48. Great rides
    • 49. Great Rides: 2009
      Four recreational rides
      Maple Ridge/Fort Langley – July 12
      Pitt Meadows – Aug. 15
      Port Coquitlam – Sept. 27
      Vancouver/Bikennale – Oct. 4
      Introducing Metro Vancouver cyclists to the local bike networks and festivals
    • 50. Feedback: “Did you enjoy the ride?”
      Over 1,000 riders came out to in 2009
      Yes, yes, yes! I am so happy I have found you! Thank you for all your work. ~ Grandma Kathy
      The ride was so well organized. Now we have more routes to add to our repertoire. We enjoyed the art immensely. ~ Bikennale Rider
    • 51. Sponsor satisfaction!
    • 52. Great Rides: 2010
      Bike the Blossoms
      Rainy weather didn’t daunt 180 blossom viewing riders.
      Wet! Beautiful! Fun times with new friends. ~Alison T.
    • 53. CVG Birthday Ride
      1st anniversary of the CVG opening
      Showcased the CVG
      The VACC & the City of Burnaby threw a birthday party!
      New West and Burnaby start points
      200 people came out to explore the newest piece of the Metro Vancouver bike network.
      Partnership with MEC Bikefest
      Riders made a day of it!
    • 54. Great Rides: Innovations for the future
      Now we know what works!
      Smaller, themed events, bringing riders to a location for an occasion/purpose
      Mad Hatter Tea Party Ride (Richmond) – July 25
      Promotes Canada Line Skytrain Bridge
      Science by Bike (Vancouver museums) – Sept. 25 – 26
      More support, in advance, from tourism and municipal partners
      Burnaby CVG Ride – June 12
      Contribute to membership with VACC
    • 55. Topics to consider
      Is there room in the Great Rides Program for large mass rides?
      Are there opportunities to specifically promote new cycling infrastructure?
      How can Great Rides integrate with other programs?
      Ie: Special Streetwise course delivered for Great Rides participants, etc.
    • 56. Vancouver live streets
    • 57. Vancouver LiveStreets
      Coming summer 2011
      13km of city streets
      Pedestrians, cyclists, roller skaters, runners and strollers.
      This event will
      connect neighbourhoods and people
      enjoy streets filled with free physical activities, performers, food and art
    • 58. Highlights
    • 59. Highlights
      Where:  3 main live sites:
      Trout Lake, Granville & Robson and Jericho Park
      Why: 
      to strengthen community by connecting neighborhoods,
      promoting physical activity and active transportation choices,
      improving bicycle safety and walk-ability
      Who: Drawing community members from all across the city, we're hoping to attract a diverse audience. 
      Similar events in Portland: 15,000 to 25,000 participants
    • 60. Marketing and sponsorship
    • 61. Sponsors
      Consistency and visibility across
      Collateral
      Web properties
      PR
      Member communications
      Social media
      Greater integration
      Marketing groups
      Social media
      Events, launches, etc.
    • 62. BTW/BTS Sites
    • 63. Main Site
      Undergoing a redesign
      Specific sponsor call-outs
      Sponsor page
      Sponsor recognition on program pages
      Integration with social media and other elements
    • 64. Main Site
    • 65. Collateral
      All program collateral
      Banners (multi-year)
      Posters, postcards
      Course material
      Swag
      Future ideas
      Membership cards
    • 66. News, PR, Social Media
      Sponsor recognition
      Noted in newsletters
      On Facebook page
    • 67. Sponsorship
      New initiatives
      Web presence
      Sponsor pages, logos, “ads” blog profiles
      Higher exposure on collateral
      Sponsor profiles in newsletter and Urbane Cyclist
    • 68. Social Media Integration
      Improved integration with TransLink media and social media
    • 69. Discussion & Next Steps
      Quarterly updates
      Suggestions?
      2011 Proposals
      Timing
      Structure
      Content (proposals and deliverables)
    • 70. Thanks!
    • 71. TravelSmart to School
      Promote alternative modes of transportation
      Reduce vehicle traffic
      2009/2010
      Specific focus on the Olympics
      “The TravelSmart program was a huge success city wide! Congrats.”
      - Rosa Fasio, Principal, Elsie Roy Elementary
    • 72. Results
      I thought that the program was a success for the school. It educated the entire school to travel smart, especially during the Olympics. From the informal survey, our school did travel smart: 92% during the Olympics. Some students actually did persuade their parents to allow them to walk safely to school with a friend. It opened up students to discuss their travel styles and try to improve them for their own healthy and eco-friendly lifestyles.
      - Monica Treanor, Support Teacher, Sir Sandford Fleming Elementary
    • 73. Results
    • 74. Innovations/Recommendations
      Before and after traffic counts
      Linkages to Bike to School programs, Student leadership programs
      Improved pledging processes
      12 session programs,
      Build up in fall but focus on Spring
      Greater incorporation of fun elements
      Impact of Olympic mascots