Building an integrated recruitment strategy is a much different task today than it was three years ago: It requires an understanding of both today’s complex candidates and the numerous resources he or she utilizes to search for opportunities and evaluate prospective employers. Leveraging recent intelligence on candidate behavioral trends, this session’s leaders will discuss how the candidate search process has changed and how your company can position itself to attract and engage these new digital-savvy candidates.

1. © 2014 CareerBuilder© 2014 CareerBuilder
Keith Hadley, Practice Leader, Employer Branding
@keithhadley
HR SYMPOSIUM – HOUSTON
MAY 15, 2014
CAPTURING THE DIGITAL CANDIDATE
BUILDING COMPETITIVE ADVANTAGE

2. © 2014 CareerBuilder
HUMAN CAPITAL IS EXPENSIVE
1 |
U.S. Alone, spent,

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WARM UP QUIZ
OK – easy one… what’s our current unemployment rate?
• Nation - 6.3%
• TX – 5.5% (17th in nation!)
• IL - 8.4% (49th)
Employment trend in Houston MSP? Growing or shrinking?
Source: BLS Data

4. © 2014 CareerBuilder
GROWING!
By 10% from 2008 to 2014
Source: CareerBuilder EMSI/Supply & Demand Portal – 5/15/2014

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SO WHY DON’T WE ALL MOVE TO HOUSTON?

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WARM UP QUIZ
Top growing occupations (by volume)?
Source: CareerBuilder EMSI/Supply & Demand Portal – 3/13/2014

7. © 2014 CareerBuilder
TALENT SUPPLY & DEMAND
Source: CareerBuilder EMSI/Supply & Demand Portal – 5/15/2014

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FASTEST GROWING INDUSTRIES?
Source: CareerBuilder EMSI/Supply & Demand Portal – 5/15/2014

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FASTEST GROWING ROLES WITHIN INDUSTRY?
Source: CareerBuilder EMSI/Supply & Demand Portal – 4/28/2014
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000
Roustabouts, Oil and Gas
Secretaries and Administrative Assistants,…
Geological and Petroleum Technicians
Service Unit Operators, Oil, Gas, and Mining
General and Operations Managers
Computer Systems Analysts
Petroleum Pump System Operators, Refinery…
Business Operations Specialists, All Other
Accountants and Auditors
Architectural and Engineering Managers
Geoscientists, Except Hydrologists and…
Petroleum Engineers
Volume Growth 2008-2014

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WHERE TO SOURCE THEM?
Source: CareerBuilder EMSI/Supply & Demand Portal – 5/15/2014

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COMPUTER SYSTEMS ANALYSTS?
Source: CareerBuilder EMSI/Supply & Demand Portal – 5/15/2014

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REGISTERED NURSES?
Source: CareerBuilder EMSI/Supply & Demand Portal – 5/15/2014

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Is education keeping up with demand?

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College Market Analyst

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ABOUT US…
CareerBuilder’s mission is to empower
employment. We are striving to organize all the world’s
human capital data and make it meaningful for society.
Predictive
Data
Candidate
Sourcing
HR
Software

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SKILLS GAP?
Cannot find QUALIFIED CANDIDATES
Employers have difficulty
filling positions
Source: CareerBuilder and Inavero Candidate Behavior Study 2014
8 in 10
>50%

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TOP 10 MOST DIFFICULT JOBS TO FILL
16 |
SOURCE: Manpower Global Hiring Survey 2013

18. © 2014 CareerBuilder© 2014 CareerBuilder
COMPETING FOR TOP TALENT
(AN EMERGING HR DISCIPLINE)

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THE RECESSION-PROOF CANDIDATE
Investigation of
Employers
Research
Networking

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SHIFT IN MINDSET
COMPETING FOR TALENT

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THE NEW DIGITAL SEARCH
“Our job, if we’re trying to get closer to our customers,
is to be there when they are looking for things about our company”
–Beth Comstock, SVP & CMO of GE
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THE CONSUMER CANDIDATE
search for jobs while at work
different resources are used
on average before applying to a job
Of full-time employed workers are actively looking
or open to new job opportunities
Source: CareerBuilder and Inavero Candidate Behavior Study 2013

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BRAND MATTERS
of candidates believe employment brand
plays a key role in their decision whether
or not to apply.
Key components that make a company attractive:
for treating an employee well.
Source: CareerBuilder and Inavero Candidate Behavior Study 2013

24. © 2014 CareerBuilder© 2014 CareerBuilder
LIVING IN A FRAGMENTED MEDIA
ENIVORNMENT

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MEDIA ENVIRONMENT TODAY
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10
8
4

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THE CANDIDATE PROCESS
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Source: CareerBuilder and Inavero Candidate Behavior Study 2013
15%

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TECH/IT CANDIDATE PROCESS
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61%
77%
81%77%
58%15%
73%
Employer is
Responsive
Job Boards
Candidate
Experience

28. © 2014 CareerBuilder
CANDIDATES VS. RECRUITERS
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PERCEPTION PERCEPTION
Candidates expand their
search to include other
companies.
Using Social Media to search
for jobs.
REALITY
Using Social Media sites to
search for jobs..
REALITY
Candidates who begin
with a specific company
in mind, remain loyal to
that company and don’t
expand.
RECRUITER PERCEPTION
CANDIDATE REALITY
Source: CareerBuilder and Inavero Candidate Behavior Study 2013
18
%
89%
PERCEPTION
Used other social media to
contact people about job
opportunities at least once.
REALITY
Used other social media to
contact people about job
opportunities at least once.
17
%
90%

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Source: NBC News
A Whole New Way to Communicate

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BE MOBILE
vs.
29 |

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NO MOBILE? YOU’RE GETTING LAPPED
30 |

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THE THREE EXPECTATIONS
Easy Transparent Personal

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HUMAN RESOURCE INVESTMENTS
32 |
Source: CareerBuilder U.S. Jobs Forecast 2014
22%
Mobile readiness
Where do companies
plan to invest
additional resources
into their recruitment
strategy for 2014?
22%
Enhancements to
company career site
16%
Front office tools
29%
Workforce analytics/
Access to data
11%
Other

34. © 2014 CareerBuilder© 2014 CareerBuilder
STRATEGIES FOR BUILDING
COMPETITIVE ADVANTAGE

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WHAT METRICS DO YOU USE?
Time to Fill
Quality of Hire Cost per Hire

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THINK LIKE A MARKETER

37. © 2014 CareerBuilder
HOW MARKETERS APPROACH THIS

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VISUAL STORY
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VISUAL STORY
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WHAT’S YOUR BEST STORY?
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Performs Above – Less Important to Talent Performs Above – Important to Talent
Performs Below – Less Important to Talent Performs Below – Important to Talent
EXTERNAL IMPORTANCE vs. INTERNAL PERFORMANCE
Compensation
Benefits
Work-life balance
Advancement
Appreciation
Financially strong
Challenging work
Training
Reputation
Culture
Ideas impact organization
High-quality products
Well-performing industry
Embraces diversity
Gives back
Innovator
Environmentally
conscious
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
FactorPerformance
Factor Importance

42. © 2014 CareerBuilder
POWERFUL BRAND STORY
BRAND
Authentic
Vision
Unique Attractive
To your employees
From your
competitors
To your
candidates
Aligned with leaders

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EASY

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CANDIDATE EXPECATIONS TODAY
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EASY
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46. © 2014 CareerBuilder
CAPITALIZE ON INTEREST
ATS (application system) application process
Register
Fill out
personal
info
Upload
resume
Email
verify
Search
openings
66-85% of candidates who enter an ATS (application
system) do not finish the application process
45 |

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TALENT NETWORKS
46 |

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SIMPLIFY THE PROCESS
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What is continuous recruitment?
The process of sourcing and
connecting with candidates even if
there are no current open positions that
suit their interests or abilities.
 72% of employers said the strategy reduces
time to hire
 41% say it reduces cost per hire.
Source: Talent Equation

49. © 2014 CareerBuilder© 2014 CareerBuilder
BRINGING IT ALL TOGETHER

50. © 2014 CareerBuilder
Talent Market Insight
Employment Brand
(EVP & Design)
Media Strategy:
Job Boards
Niche Sites
Natural Search
Campaigns
Campus
Video - Mobile
Social Media
Software Experience
Site + Talent Network + ATS
First 3-6 months
Ongoing
Generates candidates flow to…
Capture recruitment performance data
Performance Data:
Feedback Loop. Ongoing brand
management of CB Media
and Software Platform
Predictive Data Candidate Sourcing HR Software
MODERN RECRUITMENT ENGINE

51. © 2014 CareerBuilder
TRUE INNOVATION – MOON SHOTS FOR HR
Data junkie
1-click apply
Live cam
 Words or stock photos
Req-less recruiting engine
UX for your recruiters… One login
Talent advisors

52. © 2014 CareerBuilder© 2014 CareerBuilder
Thanks!
@KeithHadley
careerbuildermedia.com
careerbuilder.com/candidatebehavior

53. © 2014 CareerBuilder
www.careerbuilder.com/candidatebehavior
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QUESTIONS? MORE INFO?