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Mobile Marketing 2012
 

Mobile Marketing 2012

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  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.
  • This is going to provide the context for each of the exercises we do throughout the seminar. You will be building an internet marketing strategy for this product or service.

Mobile Marketing 2012 Mobile Marketing 2012 Presentation Transcript

  • Mobile Marketing 2012:How to Leverage Mobile Users to driverevenue Keith Griffis @MrSimpleMedia Simple Media Marketing www.SimpleMediaMarketing.com Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 1
  • Agenda• Mobile Statistics• What is Mobile Marketing?• Basics of Mobile Marketing• Mobile Advertising• SMS Text Campaigns• Open Discussion Powerpoint Templates Page 2 Visit www.SimpleMediaMarketing.com for more web marketing strategies.
  • Who am I?• Web Nerd starting at 14• B.S. EE & MBA• Full Time Marketing• Marketing Blogger Keith Griffis Social Media & Internet Marketing Consultant• Speaker/Coach Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 3
  • Guess that number? 101,300,000 Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 4
  • Guess that number? 101,300,000 Mobile Subscribers using smartphones in U.S.*13% growth in 1 year (U.S. Population is 300M) Powerpoint Templates *Data provided by MobileLens and published courtesy of techncrunch.com Page 5
  • Usage statistics• 74.6% Use their Smartphone for SMS Texts.• 48.6% Use Mobile Apps• 50% Use Mobile Browsers Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 6
  • What isMobile Marketing? Goal of MM is to obtain customers via mobile technology (Mobile Apps, SMS Text, etc) for a specific purpose(i.e. Visit a location, make a purchase, or capture a lead) Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 7
  • What is a Mobile Device?Basic Phones Smart Phones w/ Data Plan Tablets(SMS Only) (iPhone, Droid, Blackberry) (iPad, Galaxy) Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 8
  • Are All MobileDevices the Same? = = ? No! Demographic, Available Technology, Usage Behavior, & Marketing Tactics Differ between devices. Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 9
  • Demographic per Device Age/ Lifestyle/ Personal/ Finances tech saavy Business Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 10
  • Available TechnologySMS Only SMS/MMS Text, Mobile Apps, Mobile Apps, Mobile Web Mobile WebDifferent Technology dictates different marketing techniques per device. Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 11
  • Behaviors per Device Everyday use, Casual Browsing, shopping, Traveling Talk first, directions,text second games. Different behavior dictates different marketing techniques per device. Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 12
  • How do we leverage Mobile Users?1. Get in front of them3. Capture the Lead5. Make the Sale! Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 13
  • Get in Front of Customers SMS Text Campaigns Mobile Ads Mobile Apps Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 14
  • How do SMS TextCampaigns Work?1. User Text a code to a special number3. User is added to a list5. Company sends periodic texts to the list (like email lists) Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 15
  • A few usesfor SMS Text?Deals & Real Estate Local bizDiscounts Updates Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 16
  • Service forSMS Text Campaigns? SimpleTexting.com offers 30 day free trial Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 17
  • How do Mobile Ads work?1. User is using an app and clicks a mobile ad3. User is taken to a landing page with a form or phone #5. User signs up on form or calls #. Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 18
  • A few usesfor Mobile AdsEvent Multimedia RestaurantsPromotion Content Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 19
  • Services formobile ad campaigns? Admob iAds Yp Mobile & by Google by Apple Others Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 20
  • Capture the LeadUse a landing page with 1 Call to Action Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 21
  • How to leverage mobile apps?Create Your Leverage Existing AppsOwn App Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 22
  • Existing Mobile Apps to use?Location-based Product-based Map-CentricCheckins Checkins Apps (Checkpoints) (ShopSaavy) Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 23
  • Make the Sale 70% use Smartphone while shopping.20% of Visitors who visit mobile-optimized site, Call.Stats courtesy of DudaMobile. Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 24
  • Thank You! Powerpoint TemplatesVisit www.SimpleMediaMarketing.com for more web marketing strategies. Page 25
  • Thanks for Hanging in there! Download bonus materials at:www.SimpleMediaMarketing.com/EnterpriseCtr/ Powerpoint Templates Visit www.SimpleMediaMarketing.com for more web marketing strategies. Page 26