10 TIPS FROM 4 YEARS  OF FREELANCING
WHAT IS FREELANCING?
THE PROS
THE PROS Freedom
THE PROS FreedomRewarding
THE CONS
THE CONSDoing it all
THE CONS    Doing it allFinancial insecurity
THE CONS    Doing it allFinancial insecurity     Isolation
Hi, I’m Keith
Hi, I’m Keithwww.keithdevon.com
Hi, I’m Keithwww.keithdevon.com   @keithdevon
1. FIND A NICHE
2. RAISE YOUR RATES
Desired salary = £35,000
Desired salary = £35,000  Expenses = £5,000
Desired salary = £35,000    Expenses = £5,000Billable hours / week = 30
Desired salary = £35,000    Expenses = £5,000Billable hours / week = 30     Weeks / year = 45
Desired salary = £35,000    Expenses = £5,000Billable hours / week = 30     Weeks / year = 45    Hours / year = 1350
Desired salary = £35,000    Expenses = £5,000Billable hours / week = 30     Weeks / year = 45    Hours / year = 1350    Ho...
Desired salary = £35,000    Expenses = £5,000Billable hours / week = 30     Weeks / year = 45    Hours / year = 1350    Ho...
3. DON’T FEEDTHE MONSTER
4. USE A CONTRACT
Design is a Job: Mike Monteiro 4. USE A CONTRACT
5. THE CLIENT ISN’T ALWAYS WRONG
Client Centric Web Design: Paul Boag 5. THE CLIENT ISN’T  ALWAYS WRONG
6. DEFINE YOUR PROCESS
7. USE THE RIGHT TOOLS
MY TOOLKIT
MY TOOLKITBasecamp       MAMP ProFreeAgent      TowerToggl          DropboxBrowserstack   SketchGitHub         PhotoshopMo...
8. CLEAR YOUR MIND
4 Hour Work Week: Tim Ferris8. CLEAR YOUR MIND
4 Hour Work Week: Tim Ferris Getting Things Done: David Allen8. CLEAR YOUR MIND
9. DO IT FACE TO FACE
10. MEET YOUR COMMUNITY
ONLINE   OFFLINE
ONLINE    OFFLINETwitter
ONLINE     OFFLINETwitterFacebook
ONLINE     OFFLINETwitterFacebookLinkedIn
ONLINE     OFFLINETwitterFacebookLinkedInForums
ONLINE     OFFLINETwitter    Networking groupsFacebookLinkedInForums
ONLINE     OFFLINETwitter    Networking groupsFacebook   ConferencesLinkedInForums
ONLINE     OFFLINETwitter    Networking groupsFacebook   ConferencesLinkedIn   EventsForums
ONLINE     OFFLINETwitter    Networking groupsFacebook   ConferencesLinkedIn   EventsForums     Meetups
ONLINE     OFFLINETwitter    Networking groupsFacebook   ConferencesLinkedIn   EventsForums     Meetups           Start one!
1. FIND A NICHE     2. RAISE YOUR RATES3. DON’T FEED THE MONSTER      4. USE A CONTRACT 5. THE CLIENT ISN’T ALWAYS        ...
THANKS FOR LISTENING @keithdevon
10 tips from 4 years of freelancing
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10 tips from 4 years of freelancing

  1. 1. 10 TIPS FROM 4 YEARS OF FREELANCING
  2. 2. WHAT IS FREELANCING?
  3. 3. THE PROS
  4. 4. THE PROS Freedom
  5. 5. THE PROS FreedomRewarding
  6. 6. THE CONS
  7. 7. THE CONSDoing it all
  8. 8. THE CONS Doing it allFinancial insecurity
  9. 9. THE CONS Doing it allFinancial insecurity Isolation
  10. 10. Hi, I’m Keith
  11. 11. Hi, I’m Keithwww.keithdevon.com
  12. 12. Hi, I’m Keithwww.keithdevon.com @keithdevon
  13. 13. 1. FIND A NICHE
  14. 14. 2. RAISE YOUR RATES
  15. 15. Desired salary = £35,000
  16. 16. Desired salary = £35,000 Expenses = £5,000
  17. 17. Desired salary = £35,000 Expenses = £5,000Billable hours / week = 30
  18. 18. Desired salary = £35,000 Expenses = £5,000Billable hours / week = 30 Weeks / year = 45
  19. 19. Desired salary = £35,000 Expenses = £5,000Billable hours / week = 30 Weeks / year = 45 Hours / year = 1350
  20. 20. Desired salary = £35,000 Expenses = £5,000Billable hours / week = 30 Weeks / year = 45 Hours / year = 1350 Hourly rate = ~£30
  21. 21. Desired salary = £35,000 Expenses = £5,000Billable hours / week = 30 Weeks / year = 45 Hours / year = 1350 Hourly rate = ~£30 Daily rate = £240
  22. 22. 3. DON’T FEEDTHE MONSTER
  23. 23. 4. USE A CONTRACT
  24. 24. Design is a Job: Mike Monteiro 4. USE A CONTRACT
  25. 25. 5. THE CLIENT ISN’T ALWAYS WRONG
  26. 26. Client Centric Web Design: Paul Boag 5. THE CLIENT ISN’T ALWAYS WRONG
  27. 27. 6. DEFINE YOUR PROCESS
  28. 28. 7. USE THE RIGHT TOOLS
  29. 29. MY TOOLKIT
  30. 30. MY TOOLKITBasecamp MAMP ProFreeAgent TowerToggl DropboxBrowserstack SketchGitHub PhotoshopMockingbird Sequel ProCodaPHPStorm and many more!
  31. 31. 8. CLEAR YOUR MIND
  32. 32. 4 Hour Work Week: Tim Ferris8. CLEAR YOUR MIND
  33. 33. 4 Hour Work Week: Tim Ferris Getting Things Done: David Allen8. CLEAR YOUR MIND
  34. 34. 9. DO IT FACE TO FACE
  35. 35. 10. MEET YOUR COMMUNITY
  36. 36. ONLINE OFFLINE
  37. 37. ONLINE OFFLINETwitter
  38. 38. ONLINE OFFLINETwitterFacebook
  39. 39. ONLINE OFFLINETwitterFacebookLinkedIn
  40. 40. ONLINE OFFLINETwitterFacebookLinkedInForums
  41. 41. ONLINE OFFLINETwitter Networking groupsFacebookLinkedInForums
  42. 42. ONLINE OFFLINETwitter Networking groupsFacebook ConferencesLinkedInForums
  43. 43. ONLINE OFFLINETwitter Networking groupsFacebook ConferencesLinkedIn EventsForums
  44. 44. ONLINE OFFLINETwitter Networking groupsFacebook ConferencesLinkedIn EventsForums Meetups
  45. 45. ONLINE OFFLINETwitter Networking groupsFacebook ConferencesLinkedIn EventsForums Meetups Start one!
  46. 46. 1. FIND A NICHE 2. RAISE YOUR RATES3. DON’T FEED THE MONSTER 4. USE A CONTRACT 5. THE CLIENT ISN’T ALWAYS WRONG 6. DEFINE YOUR PROCESS 7. USE THE RIGHT TOOLS 8. CLEAR YOUR MIND 9. DO IT FACE TO FACE10. MEET YOUR COMMUNITY
  47. 47. THANKS FOR LISTENING @keithdevon
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