STRATEGIC PLANNINGDeveloped annual marketingplans addressing productlaunches, consumeroutreach, trade relations andmarketi...
CONSUMERENVIRONMENTSDirected the design anddevelopment of visualmarketing programs,including branded retailstores, custom ...
ADVERTISINGDeveloped advertisingprograms for print,broadcast and onlineplacement. Directed thecreative concepts, adcontent...
PUBLIC RELATIONSAssembled annual PR plans,wrote press releases,managed media tours andproduct placement.TRADE RELATIONSSpo...
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Keith D. Anderson Career "Snapshot"

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Keith D. Anderson Career "Snapshot"

  1. 1. STRATEGIC PLANNINGDeveloped annual marketingplans addressing productlaunches, consumeroutreach, trade relations andmarketing budgets.BRANDDEVELOPMENTLed the re-positioning ofmultiple footwear brands,establishing new visualbranding, brand language,standards, essence, imageryand core values.
  2. 2. CONSUMERENVIRONMENTSDirected the design anddevelopment of visualmarketing programs,including branded retailstores, custom shop-in-shops and P.O.P. displays.
  3. 3. ADVERTISINGDeveloped advertisingprograms for print,broadcast and onlineplacement. Directed thecreative concepts, adcontent and media selectionfor multiple brands.COLLATERALDirected the seasonaldevelopment of sell-inmaterials, catalogs, technicalmanuals and brandpositioning brochures.
  4. 4. PUBLIC RELATIONSAssembled annual PR plans,wrote press releases,managed media tours andproduct placement.TRADE RELATIONSSpoke at industry events,provided interviews anddirected seasonal boothdesign.EVENTS &SPONSORSHIPSPlanned annual schedulesfor 70 national grass rootspromotions.

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