CONSUMERENVIRONMENTSDirected the design anddevelopment of visualmarketing programs,including branded retailstores, custom shop-in-shops and P.O.P. displays.
ADVERTISINGDeveloped advertisingprograms for print,broadcast and onlineplacement. Directed thecreative concepts, adcontent and media selectionfor multiple brands.COLLATERALDirected the seasonaldevelopment of sell-inmaterials, catalogs, technicalmanuals and brandpositioning brochures.
PUBLIC RELATIONSAssembled annual PR plans,wrote press releases,managed media tours andproduct placement.TRADE RELATIONSSpoke at industry events,provided interviews anddirected seasonal boothdesign.EVENTS &SPONSORSHIPSPlanned annual schedulesfor 70 national grass rootspromotions.