Text Message Marketing for Real Estate Agents


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing for Real Estate Agents

    1. 1. Text Message Marketing TipsFor Your Real Estate BusinessPresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Personalized CommunicationBuilds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourCustomer Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onReal EstateTopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    10. 10.  Real Estate Office Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to NEWHOMEand Get 10% Off thePurchase of a New Home
    11. 11. Text Message Marketing IdeasFor Your Real Estate BusinessIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Use AppointmentReminders to CutDown on “No-Shows”Put Your ShortCodes andKeywords on ALLMarketingMaterials and YardSigns for HOTLEADSGenerateUNIQUE MobileKeywordsfor EachProperty
    12. 12. Text Message MarketingIdeasFor Your Real EstateBusinessIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send CustomersHelpful HomeTips from Timeto TimeAlert CustomersAbout NewPropertyInventorySend YourCustomersSpecialInstructionsBefore a Closing
    13. 13. Text Message MarketingIdeasFor Your Real EstateBusinessIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Use QR Codes toDirect People toYour Website orDirections toYour Real EstateOfficeUse QR Codes toGive YourProspectsInstant DetailsAbout YourPropertiesHold Contestswith YourMobile List toKeep ThemEngaged
    14. 14. Text Message MarketingIdeasFor Your Real EstateBusinessIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messages to YourCustomersCommunicateEfficiently WithStaff MembersConduct ClientSatisfactionSurveys and Polls
    15. 15. Different Types of Text MarketingUses for Real Estate AgentsProperty InfoProperty InfoReminderReminder CancellationCancellationTypes of TextMarketing Uses
    16. 16. Let’s Take a Closer Look at These…
    17. 17. EXAMPLE1111 Main Dr.Price: $249,0004BR/2BATHVideo:www.link.comContact Agent:John Doe 555-555-5555 formore info.Property InfoProperty Info
    18. 18. EXAMPLEMs. Smith, thisis a reminderabout yourappointmentwith Real EstateSpot on January6that 3pm.Please call 555-555-5555 if youcan not make it.ReminderReminder
    19. 19. EXAMPLEMrs. Brown, I amsorry, but I haveto cancel yourappointment withReal Estate Spoton Jan 9th. Pleasecall us toreschedule at555-555-5555CancellationCancellation
    20. 20.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
    21. 21. How to Use QR Codes Send Users to a MobilePreview of Your RealEstate Properties Send Users to Your Photosand Social Media Sites Send Viewers to YourSpecial Offers
    22. 22. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
    23. 23.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Name andPhone Number in Your Messages Make it Easy for Your Clients toOpt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
    24. 24.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
    25. 25. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdomnator.com
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