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Text Message Marketing For Hotels


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Transcript

    • 1. Text Message Marketing TipsFor Your HotelPresented By:SMS Dominator
    • 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    • 3. How Text Message Marketing Works
    • 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    • 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    • 6. High Open RatesHigh Redemption RatesReduced Advertising CostsBenefits of Text Message Marketing
    • 7. Personalized CommunicationBuilds Customer LoyaltyCan Go ViralBenefits of Text Message Marketing
    • 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail Your“Email” Listand Ask Themto Join YourMobile List
    • 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpBirthdayClubProgramStart aBirthdayRewardsProgramManuallyAdd NewCustomersWho Agreeto JoinWays to Build Your Mobile List
    • 10.  Hotel Rooms andCheck-in Counter Flyers Business Cards Radio Ads TV Commercials Billboards Elevators Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to HOTEL andGet $20 Off Your Stay
    • 11. Text Message MarketingIdeasFor Your HotelIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsSend TextMessage OffersonSlow Days toIncrease TrafficSendReservationReminders toReduce “No-Shows”
    • 12. Text Message MarketingIdeasFor Your HotelIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Start a“FrequentCustomer”LoyaltyProgram toGet RepeatBusinessSend EventReminders toIncreaseAwareness andAttendanceNotifyCustomers ofNew Amenities
    • 13. Text Message MarketingIdeasFor Your HotelIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QR Codesto Direct Peopleto Your Website,etc.Hold Contestswith YourMobile List toKeep ThemEngagedRun a BirthdayRewardsProgram
    • 14. Text Message MarketingIdeasFor Your HotelIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messagesto YourCustomersCommunicateEfficiently WithStaff MembersConductCustomerSatisfactionSurveys andPolls
    • 15. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    • 16. Let’s Take a Closer Look at These…
    • 17. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off of any Roomat Hotel Spot.EXP 5/15
    • 18. EXAMPLESpend $100 ormore at HotelSpot andreceive $10OFF when youshow this text.EXP 5/15SpendSpendMoreMore
    • 19. EXAMPLEGet a Room atHotel Spot andreceive $10towards yournext stay. EXP5/15PurchasePurchaseMoreMore
    • 20. EXAMPLEGet a Suite atHotel Spot andreceive oneroom serviceitem for FREE.  EXP 5/15Get aGet aFreebieFreebie
    • 21. How to Use QR Codes Improve Guest ServiceExperience With Tips onWhere to Dine – Place inrooms, elevators, lobby,etc. Send Users to Your Photosand Social Media Sites Send Mobile Video of YourHotel
    • 22. How to Use QR CodesSend Viewers to YourCoupons and Discount OffersPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
    • 23.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Hotel’sName in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Consumers of PotentialText Message CostsText Message MarketingPoints to Remember
    • 24.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes To Avoid
    • 25. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominator