Text Message Marketing for Home Improvement Contractors


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing for Home Improvement Contractors

    1. 1. Text Message Marketing TipsFor Your Home Improvement BusinessPresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Cut Down on CancellationsBuilds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClients Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onHomeImprovementTopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    10. 10.  On Your Vehicle Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to HOMEFIXand Get 10% Off YourServices
    11. 11. Text Message Marketing IdeasFor Your Home ImprovementIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Use AppointmentRemindersto CutDown onCancellationsOffer MobileCoupons andDiscountsSend TextMessage OffersonSlow Days toIncrease Traffic
    12. 12. Text Message MarketingIdeasFor Your HomeImprovementIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send ClientsHelpful HomeImprovement Tipsfrom Time to TimeAlert ClientsAbout NewProducts andServicesSend Your ClientsSpecialInstructions Beforean Appointment
    13. 13. Text Message MarketingIdeasFor Your HomeImprovementIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implementthe Use of QRCodes to DirectPeople toYourWebsite, etc.Start a“FrequentCustomer”Loyalty Programto Get RepeatBusinessSendInvoice Notices toYourClients
    14. 14. Text Message MarketingIdeasFor Your HomeImprovementIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messagesto Your ClientsCommunicateEfficientlyWith Staff MembersConductClient SatisfactionSurveysand Polls
    15. 15. Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
    16. 16. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    17. 17. Let’s Take a Closer Look at These…
    18. 18. EXAMPLEMrs. Smith, youhave anappointmentwith HomeImprovementSpot on January6that 3pm.Please call 555-555-5555 if youneed to cancel.ConfirmationConfirmation
    19. 19. EXAMPLEMr. Jones, it’stime for your 6month HomeMaintenanceCheck. Pleasecontact HomeImprovementSpot at 555-555-5555 toschedule.ReminderReminder
    20. 20. EXAMPLEMs. Brown, I amsorry, but we hadto cancel yourappointment withHomeImprovementSpot on Jan 9th.Please call us toreschedule at555-555-5555CancellationCancellation
    21. 21. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any service atHomeImprovementSpot EXP 5/15
    22. 22. EXAMPLESpend $500 ormore at HomeImprovementSpot and receive$100 OFF yournext servicewhen you showthis text. EXP5/15SpendSpendMoreMore
    23. 23. EXAMPLEPurchase anyservice at HomeImprovementSpot and receive50% OFF anadditional servicewhen you showthis text. EXP5/15PurchasePurchaseMoreMore
    24. 24. EXAMPLEGet one service($50 or more) atHomeImprovementSpot and receive aFREE service (upto $50) when youshow this text.EXP 5/15Get aGet aFreebieFreebie
    25. 25.  Reduce Cancellations Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
    26. 26. How to Use QR Codes Send Users to a MobileVideo Showing Your HomeImprovement Work inAction Send Users to YourCoupons and DiscountOffers Send Users to Your Photosand Social Media Sites
    27. 27. How to Use QR Codes Send Users to VideoTestimonials of Your HappyClients Put Your QR Codes on ALLMarketing Materials Put QR Codes on YourInvoices
    28. 28.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your HomeImprovement’s Name in YourMessages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
    29. 29.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
    30. 30. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com