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Text Message Marketing for Heating and Cooling Contractors
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Text Message Marketing for Heating and Cooling Contractors

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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily

Text Message Marketing for Heating and Cooling Contractors Text Message Marketing for Heating and Cooling Contractors Presentation Transcript

  • Text Message Marketing TipsFor Heating & Cooling BusinessesPresented By:SMS Dominator
  • SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
  • How Text Message Marketing Works
  • Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
  • Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
  • High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
  • Cut Down on CancellationsBuilds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
  • Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClients Listand Ask Themto Join YourMobile List
  • SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onHeating andCoolingTopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
  •  On Your Vehicle Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to HEATCOOLand Get 10% Off YourServices
  • Text Message Marketing IdeasFor Your Heating and CoolingIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3UseAppointmentReminders toCut Down onCancellationsOffer MobileCoupons andDiscountsSend TextMessageOffers onSlow Days toIncreaseTraffic
  • Text Message MarketingIdeasFor Your Heating andCoolingIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send ClientsHelpful Heatingand Cooling Tipsfrom Time toTimeAlert ClientsAbout NewProducts andServicesSend Your ClientsSpecialInstructionsBefore anAppointment
  • Text Message MarketingIdeasFor Your Heating andCoolingIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QR Codesto Direct Peopleto Your Website,etc.Start a“FrequentCustomer”LoyaltyProgram toGet RepeatBusinessSend InvoiceNotifications toYour Clients
  • Text Message MarketingIdeasFor Your Heating andCoolingIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send “ThankYou”Messages toYour ClientsCommunicateEfficiently WithStaff MembersConduct ClientSatisfactionSurveys andPolls
  • Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
  • Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
  • Let’s Take a Closer Look at These…
  • EXAMPLEMrs. Smith, youhave anappointmentwith Heatingand CoolingSpot on January6that 3pm.Please call 555-555-5555 if youneed to cancel.ConfirmationConfirmation
  • EXAMPLEMr. Jones, it’stime for your 6month HVACMaintenanceCheck. Pleasecontact Heatingand CoolingSpot at 555-555-5555 toschedule.ReminderReminder
  • EXAMPLEMs. Brown, I amsorry, but we hadto cancel yourappointment withHeating andCooling Spot onJan 9th. Please callus to rescheduleat 555-555-5555CancellationCancellation
  • SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any service atHeating andCooling SpotEXP 5/15
  • EXAMPLESpend $200 ormore at Heatingand CoolingSpot and receive$20 OFF yournext servicewhen you showthis text. EXP5/15SpendSpendMoreMore
  • EXAMPLEPurchase anyservice atHeating andCooling Spot andreceive 50% OFFan additionalservice when youshow this text.EXP 5/15PurchasePurchaseMoreMore
  • EXAMPLEPurchase oneservice atHeating andCooling Spot andreceive a FREEservice (up to$50) when youshow this text.EXP 5/15Get aGet aFreebieFreebie
  •  Reduce Cancellations Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
  • How to Use QR Codes Send Users to a MobileVideo Showing YourHVAC Work in Action Send Users to YourCoupons and DiscountOffers Send Users to Your Photosand Social Media Sites
  • How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourInvoices
  •  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Heating andCooling Business’s Name in YourMessages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
  •  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
  • THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com