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Text Message Marketing TipsFor Your Hair SalonPresented By:SMS Dominator
SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople...
How Text Message Marketing Works
Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideM...
Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
Cut Down on “No-Shows”Builds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSi...
SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onH...
 Hair Salon Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget M...
Text Message Marketing IdeasFor Your Hair SalonIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Use AppointmentReminders to Cut...
Text Message MarketingIdeasFor Your Hair SalonIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send ClientsHelpful HairTips fro...
Text Message MarketingIdeasFor Your Hair SalonIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QRCodes to D...
Text Message MarketingIdeasFor Your Hair SalonIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messages to...
Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketi...
Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreeb...
Let’s Take a Closer Look at These…
EXAMPLEMs. Smith, youhave anappointmentwith Hair Spoton January 6that3pm. Please call555-555-5555 ifyou can notmake it.Con...
EXAMPLEMrs. Jones, it’stime for yourmonthly DeepConditioning.Please contactHair Spot at555-555-5555to schedule.ReminderRem...
EXAMPLEMrs. Brown, I amsorry, but we hadto cancel yourappointment withHair Spot on Jan9th. Please call usto reschedule at5...
SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any service atHair Spot EXP5/15
EXAMPLESpend $100 ormore at HairSpot and receive20% OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
EXAMPLEPurchase anyservice at HairSpot and receive50% OFFHighlights whenyou show thistext. EXP 5/15PurchasePurchaseMoreMore
EXAMPLEPurchase oneservice from HairSpot and receive aFREE Make-upKit when youshow this text.EXP 5/15Get aGet aFreebieFree...
 Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Soft...
How to Use QR Codes Send Users to a MobilePreview of Your HairSalon Send Users to Your Photosand Social Media Sites Sen...
How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
 Tell List Subscribers What toExpect as Soon as They Join Always Include Your Hair Salon’sName in Your Messages Make it...
 Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes ...
THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If...
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Text Message Marketing for Hair salons

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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Transcript of "Text Message Marketing for Hair salons"

    1. 1. Text Message Marketing TipsFor Your Hair SalonPresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Cut Down on “No-Shows”Builds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm AndYour QRCode to YourWebsiteEmail YourClients Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onHair TopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    10. 10.  Hair Salon Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to HOTHAIRand Get $10 Off YourNext Visit
    11. 11. Text Message Marketing IdeasFor Your Hair SalonIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Use AppointmentReminders to CutDown on “No-Shows”Offer MobileCoupons andDiscountsSend TextMessage OffersonSlow Days toIncrease Traffic
    12. 12. Text Message MarketingIdeasFor Your Hair SalonIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send ClientsHelpful HairTips from Timeto TimeAlert ClientsAbout NewProducts andServicesSend YourClients SpecialinstructionsBefore a SpecificProcedure
    13. 13. Text Message MarketingIdeasFor Your Hair SalonIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QRCodes to DirectPeople to YourWebsite, etc.Start a“FrequentCustomer”LoyaltyProgram toGet RepeatBusinessRun a BirthdayRewardsProgram
    14. 14. Text Message MarketingIdeasFor Your Hair SalonIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messages toYour ClientsCommunicateEfficiently WithStaff MembersConduct ClientSatisfactionSurveys andPolls
    15. 15. Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
    16. 16. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    17. 17. Let’s Take a Closer Look at These…
    18. 18. EXAMPLEMs. Smith, youhave anappointmentwith Hair Spoton January 6that3pm. Please call555-555-5555 ifyou can notmake it.ConfirmationConfirmation
    19. 19. EXAMPLEMrs. Jones, it’stime for yourmonthly DeepConditioning.Please contactHair Spot at555-555-5555to schedule.ReminderReminder
    20. 20. EXAMPLEMrs. Brown, I amsorry, but we hadto cancel yourappointment withHair Spot on Jan9th. Please call usto reschedule at555-555-5555CancellationCancellation
    21. 21. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any service atHair Spot EXP5/15
    22. 22. EXAMPLESpend $100 ormore at HairSpot and receive20% OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
    23. 23. EXAMPLEPurchase anyservice at HairSpot and receive50% OFFHighlights whenyou show thistext. EXP 5/15PurchasePurchaseMoreMore
    24. 24. EXAMPLEPurchase oneservice from HairSpot and receive aFREE Make-upKit when youshow this text.EXP 5/15Get aGet aFreebieFreebie
    25. 25.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
    26. 26. How to Use QR Codes Send Users to a MobilePreview of Your HairSalon Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
    27. 27. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
    28. 28.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Hair Salon’sName in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
    29. 29.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes To Avoid
    30. 30. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com
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