Text Message Marketing for Florists


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing for Florists

    1. 1. Text Message Marketing TipsFor Your Flower ShopPresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Personalized CommunicationBuilds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClients Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onFloral Topicsand GetPeople toSign-Up toReceive ItYour StaffCanManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    10. 10.  Floral Shop Counter Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to FLOWERSand Get $10 Off YourNext Purchase
    11. 11. Text Message Marketing IdeasFor Your Floral ShopIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsLetCustomers KnowWhen ArrangementsAre Readyfor Pick-upStart a“FrequentCustomer”Loyalty Programto Get RepeatBusiness
    12. 12. Text Message MarketingIdeasFor Your Floral ShopIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send CustomersHelpfulFloral Info fromTimeto TimeAlert CustomersAbout NewProducts andServicesSend TextMessage Offers onSlow Days toIncrease Traffic
    13. 13. Text Message MarketingIdeasFor Your Floral ShopIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement the Useof QR Codes toDirect People toYour Website, etc.Alert CustomersAbout SeasonalSpecialsSend YourAudience toOnline Videosof Your FlowerShop
    14. 14. Text Message Marketing IdeasFor Your Floral ShopIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messages to YourCustomersConductCustomerSatisfactionSurveys and PollsCommunicateEfficiently WithStaff Members
    15. 15. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaignsRemindersReminders
    16. 16. Let’s Take a Closer Look at These…
    17. 17. EXAMPLEMr. Smith, yourorder is ready atthe Floral Spot.You may pick itup when you’reready. Please call555-555-5555with anyquestions.RemindersReminders
    18. 18. SaveSaveMoreMoreEXAMPLE20% OffValentine’s DaySpecial – AllArrangements atthe Floral Spot.EXP 2/15
    19. 19. EXAMPLESpend $25 ormore at FloralSpot and receive$5 OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
    20. 20. EXAMPLEPurchase aDozen Roses atFloral Spot andget ½ OFFanother Dozen!EXP 5/15PurchasePurchaseMoreMore
    21. 21. EXAMPLEPurchase anyFloralArrangement atFloral Spot andreceive a DozenRoses for FREE. EXP 5/15Get aGet aFreebieFreebie
    22. 22.  Reduce “No-Shows” Ability to Fill More Orders Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of Pick-UpReminders
    23. 23. How to Use QR Codes Send Users to a MobilePreview of Your FloralShop Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
    24. 24. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourInvoices and Receipts
    25. 25.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your FloralShop’s Name in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
    26. 26.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
    27. 27. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS DominatorHttp://smsdominator.com