Text Message Marketing for Doctors


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing for Doctors

    1. 1. Text Message Marketing TipsFor Your Doctors OfficePresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Cut Down on “No-Shows”Builds Patient LoyaltyPrivate CommunicationWith PatientsBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourPatient Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onMedicalTopicsManuallyAdd NewPatientsWho Agreeto JoinWays to Build Your Mobile List
    10. 10.  Doctors Office Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to DOCTORand Get 20% Off YourNext Visit
    11. 11. Text Messaging IdeasFor Your Doctors OfficeIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3ConfirmAppointments withPatients to CutDown on “No-Shows”Alert PatientsAbout NewProducts andProceduresSend YourPatients SpecialinstructionsBefore a SpecificProcedure
    12. 12. Text Messaging IdeasFor Your Doctors OfficeIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send PatientsHelpfulMedical Tipsfrom Time toTimeImplement theUse of QRCodes to DirectPeopleto YourWebsite, etc.NotifyPatients ofBillingIssues
    13. 13. Text Messaging IdeasFor Your Doctors OfficeIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Send“Thank You”Messagesto Your PatientsCommunicateEfficiently WithStaff MembersConductPatientSatisfactionSurveys andPolls
    14. 14. Different Types of TextMessaging UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMessagingUses
    15. 15. Let’s Take a Closer Look at These…
    16. 16. EXAMPLEMs. Smith, youhave anappointmentwith MedicalSpot on January6that 3pm.Please call 555-555-5555 if youcan not make it.ConfirmationConfirmation
    17. 17. EXAMPLEMr. Jones, it’stime for yourannual check-up. Pleasecontact MedicalSpot at 555-555-5555 toschedule anappointment.ReminderReminder
    18. 18. EXAMPLEMr. Brown, I amsorry, but we hadto cancel yourappointment withDr. Green on Jan9th. Please call usto reschedule at555-555-5555CancellationCancellation
    19. 19. How to Use QR Codes Create an Instant MobilePreview of Your Office Send Users to Your Photosand Social Media Sites Send Mobile Video of Youand Your Staff GivingHelpful Medical Tips
    20. 20. How to Use QR CodesSend Viewers to the Sign-UpPage for your OnlineNewsletterPut Your QR Codes on ALLMarketing Materials and Postin Your OfficePut QR Codes on YourInvoices
    21. 21.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
    22. 22.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your DoctorsOffice’s Name in Your Messages Make it Easy for Your Patients toOpt-Out of Your List Notify Patients of Potential TextMessage CostsText Message MarketingPoints to Remember
    23. 23. Text Message MarketingMistakes To Avoid Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions
    24. 24. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com
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