Text Message Marketing for Dentists


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing for Dentists

    1. 1. Text Message Marketing TipsFor Your Dental OfficePresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Cut Down on “No-Shows”Builds Patient LoyaltyPrivate CommunicationWith PatientsBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourPatient Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onDental TopicsManuallyAdd NewPatientsWho Agreeto JoinWays to Build Your Mobile List
    10. 10.  Dental Office Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to DENTISTand Get $20 Off ofaCleaning
    11. 11. Text Messaging IdeasFor Your Dental OfficeIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3ConfirmAppointments withPatients to CutDown on “No-Shows”Alert PatientsAbout NewProducts andProceduresImplement theUse of QRCodes to DirectPeople to YourWebsite, etc.
    12. 12. Text Messaging IdeasFor Your Dental OfficeIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send PatientsHelpful DentalTips from Timeto TimeSend YourPatients SpecialinstructionsBefore a SpecificProcedureNotifyPatients ofBillingIssues
    13. 13. Text Messaging IdeasFor Your Dental OfficeIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Send“Thank You”Messagesto Your PatientsCommunicateEfficiently WithStaff MembersConductPatientSatisfactionSurveys andPolls
    14. 14. Different Types of TextMessaging UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMessaging Uses
    15. 15. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    16. 16. Let’s Take a Closer Look at These…
    17. 17. EXAMPLEMs. Smith, youhave anappointmentwith Dental Spoton January 6that3pm. Please call555-555-5555 ifyou can notmake it.ConfirmationConfirmation
    18. 18. EXAMPLEMr. Jones, your6 month dentalcleaning is nowdue. Pleasecontact DentalSpot at 555-555-5555 toschedule anappointment.ReminderReminder
    19. 19. EXAMPLEMr. Brown, I amsorry, but we hadto cancel yourappointment withDr. Green on Jan9th. Please call usto reschedule at555-555-5555CancellationCancellation
    20. 20. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off a Cleaning atthe Dental SpotEXP 5/15
    21. 21. EXAMPLESpend $100 ormore at DentalSpot and receive20% OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
    22. 22. EXAMPLEPurchase anyservice at DentalSpot and receive50% OFF anadditional servicewhen you showthis text. EXP5/15PurchasePurchaseMoreMore
    23. 23. EXAMPLEPurchase a fullCleaning fromDental Spot andreceive a FREETeeth WhiteningTreatment whenyou show thistext. EXP 5/15Get aGet aFreebieFreebie
    24. 24. How to Use QR Codes Send Users to a MobilePreview of Your DentalOffice Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
    25. 25. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourInvoices and Other Paperwork
    26. 26.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
    27. 27.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your DentalOffice’s Name in Your Messages Make it Easy for Your Patients toOpt-Out of Your List Notify Patients of Potential TextMessage CostsText Message MarketingPoints to Remember
    28. 28.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your DentalOffice’s Name in Your Messages Make it Easy for Your Patients toOpt-Out of Your List Notify Patients of Potential TextMessage CostsText Message MarketingMistakes To Avoid Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions
    29. 29. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com