Text Message Marketing for Dentists
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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily


  • 1. Text Message Marketing TipsFor Your Dental OfficePresented By:SMS Dominator
  • 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
  • 3. How Text Message Marketing Works
  • 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
  • 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
  • 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
  • 7. Cut Down on “No-Shows”Builds Patient LoyaltyPrivate CommunicationWith PatientsBenefits of Text Message Marketing
  • 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourPatient Listand Ask Themto Join YourMobile List
  • 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onDental TopicsManuallyAdd NewPatientsWho Agreeto JoinWays to Build Your Mobile List
  • 10.  Dental Office Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to DENTISTand Get $20 Off ofaCleaning
  • 11. Text Messaging IdeasFor Your Dental OfficeIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3ConfirmAppointments withPatients to CutDown on “No-Shows”Alert PatientsAbout NewProducts andProceduresImplement theUse of QRCodes to DirectPeople to YourWebsite, etc.
  • 12. Text Messaging IdeasFor Your Dental OfficeIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send PatientsHelpful DentalTips from Timeto TimeSend YourPatients SpecialinstructionsBefore a SpecificProcedureNotifyPatients ofBillingIssues
  • 13. Text Messaging IdeasFor Your Dental OfficeIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Send“Thank You”Messagesto Your PatientsCommunicateEfficiently WithStaff MembersConductPatientSatisfactionSurveys andPolls
  • 14. Different Types of TextMessaging UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMessaging Uses
  • 15. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
  • 16. Let’s Take a Closer Look at These…
  • 17. EXAMPLEMs. Smith, youhave anappointmentwith Dental Spoton January 6that3pm. Please call555-555-5555 ifyou can notmake it.ConfirmationConfirmation
  • 18. EXAMPLEMr. Jones, your6 month dentalcleaning is nowdue. Pleasecontact DentalSpot at 555-555-5555 toschedule anappointment.ReminderReminder
  • 19. EXAMPLEMr. Brown, I amsorry, but we hadto cancel yourappointment withDr. Green on Jan9th. Please call usto reschedule at555-555-5555CancellationCancellation
  • 20. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off a Cleaning atthe Dental SpotEXP 5/15
  • 21. EXAMPLESpend $100 ormore at DentalSpot and receive20% OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
  • 22. EXAMPLEPurchase anyservice at DentalSpot and receive50% OFF anadditional servicewhen you showthis text. EXP5/15PurchasePurchaseMoreMore
  • 23. EXAMPLEPurchase a fullCleaning fromDental Spot andreceive a FREETeeth WhiteningTreatment whenyou show thistext. EXP 5/15Get aGet aFreebieFreebie
  • 24. How to Use QR Codes Send Users to a MobilePreview of Your DentalOffice Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
  • 25. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourInvoices and Other Paperwork
  • 26.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
  • 27.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your DentalOffice’s Name in Your Messages Make it Easy for Your Patients toOpt-Out of Your List Notify Patients of Potential TextMessage CostsText Message MarketingPoints to Remember
  • 28.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your DentalOffice’s Name in Your Messages Make it Easy for Your Patients toOpt-Out of Your List Notify Patients of Potential TextMessage CostsText Message MarketingMistakes To Avoid Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions
  • 29. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com