Text Message Marketing for Car Washes


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing for Car Washes

    1. 1. Text Message Marketing TipsFor Your Car WashPresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Personalized CommunicationBuilds Customer LoyaltyCan Go ViralBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourCustomer Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onAuto TopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    10. 10.  Car Wash Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to CARWASHand Get $2 Off Your NextVisit
    11. 11. Text Message Marketing IdeasFor Your Car WashIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsSend TextMessageOffers onSlow Days toIncreaseTrafficAlertAudienceAbout NewCar WashProducts andServices
    12. 12. Text Message MarketingIdeasFor Your Car WashIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6SendCustomersHelpful AutoTips from Timeto TimeUse QR Codesto DirectPeople to YourWebsite orYour BusinessUse QR Codesto Give YourProspectsInstant DetailsAbout Your CarWash
    13. 13. Text Message MarketingIdeasFor Your Car WashIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Send “ThankYou”Messages toYourCustomersEfficientlyContactStaff MembersConduct ClientSatisfactionSurveys andPolls
    14. 14. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    15. 15. Let’s Take a Closer Look at These…
    16. 16. SaveSaveMoreMoreEXAMPLEShow this textto receive $3 offof any Car Washat Car WashSpotEXP 5/15
    17. 17. EXAMPLESpend $12 ormore at CarWash Spot andreceive $2 OFFWax Treatmentwhen you showthis text. EXP5/15SpendSpendMoreMore
    18. 18. EXAMPLEPurchase aPremium Waxwith your CarWash at CarWash Spotand get10% OFF totalpurchase. EXP5/15PurchasePurchaseMoreMore
    19. 19. EXAMPLEPurchase anUltimate Wash atCar Wash Spotand receive a TireShine Treatmentfor FREE.  EXP5/15Get aGet aFreebieFreebie
    20. 20. How to Use QR Codes Send Users to a MobileVideo Tour of YourCarwash Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
    21. 21. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourInvoices and Other Paperwork
    22. 22.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Car Wash’sName in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
    23. 23.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes to Avoid
    24. 24. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS DominatorHttp//smsdominator.com