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Text Message Marketing for Car Washes


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
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    • 1. Text Message Marketing TipsFor Your Car WashPresented By:SMS Dominator
    • 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    • 3. How Text Message Marketing Works
    • 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    • 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    • 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    • 7. Personalized CommunicationBuilds Customer LoyaltyCan Go ViralBenefits of Text Message Marketing
    • 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourCustomer Listand Ask Themto Join YourMobile List
    • 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onAuto TopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    • 10.  Car Wash Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to CARWASHand Get $2 Off Your NextVisit
    • 11. Text Message Marketing IdeasFor Your Car WashIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsSend TextMessageOffers onSlow Days toIncreaseTrafficAlertAudienceAbout NewCar WashProducts andServices
    • 12. Text Message MarketingIdeasFor Your Car WashIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6SendCustomersHelpful AutoTips from Timeto TimeUse QR Codesto DirectPeople to YourWebsite orYour BusinessUse QR Codesto Give YourProspectsInstant DetailsAbout Your CarWash
    • 13. Text Message MarketingIdeasFor Your Car WashIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Send “ThankYou”Messages toYourCustomersEfficientlyContactStaff MembersConduct ClientSatisfactionSurveys andPolls
    • 14. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    • 15. Let’s Take a Closer Look at These…
    • 16. SaveSaveMoreMoreEXAMPLEShow this textto receive $3 offof any Car Washat Car WashSpotEXP 5/15
    • 17. EXAMPLESpend $12 ormore at CarWash Spot andreceive $2 OFFWax Treatmentwhen you showthis text. EXP5/15SpendSpendMoreMore
    • 18. EXAMPLEPurchase aPremium Waxwith your CarWash at CarWash Spotand get10% OFF totalpurchase. EXP5/15PurchasePurchaseMoreMore
    • 19. EXAMPLEPurchase anUltimate Wash atCar Wash Spotand receive a TireShine Treatmentfor FREE.  EXP5/15Get aGet aFreebieFreebie
    • 20. How to Use QR Codes Send Users to a MobileVideo Tour of YourCarwash Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
    • 21. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourInvoices and Other Paperwork
    • 22.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Car Wash’sName in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
    • 23.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText Message MarketingMistakes to Avoid
    • 24. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS DominatorHttp//