Text Message Marketing for Roofing contractors

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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily


  • 1. Text Message Marketing TipsFor Your Roofing BusinessPresented By:SMS Dominator
  • 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
  • 3. How Text Message Marketing Works
  • 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
  • 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
  • 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
  • 7. Cut Down on CancellationsBuilds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
  • 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClient Listand Ask Themto Join YourMobile List
  • 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onRoof TopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
  • 10.  On Your Vehicle Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to ROOFPROand Get 20% Off YourNext Service
  • 11. Text Message Marketing IdeasFor Your Roofing BusinessIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsUse AppointmentReminders to CutDown onCancellationsSend TextMessage Offers onSlow Days toIncrease Traffic
  • 12. Text Message Marketing IdeasFor Your Roofing BusinessIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send YourClients SpecialinstructionsBefore anAppointmentSend ClientsHelpful RoofMaintenance Tipsfrom Time toTimeAlert ClientsAbout NewProducts andServices
  • 13. Text Message Marketing IdeasFor Your Roofing BusinessIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QR Codesto Direct Peopleto Your Website,etc.Send InvoiceNotifications toYour ClientsUse QR Codes toGive YourProspectsInstant DetailsAbout YourServices
  • 14. Text Message Marketing IdeasFor Your Roofing BusinessIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messages to YourClientsCommunicateEfficiently WithStaff MembersConduct ClientSatisfactionSurveys and Polls
  • 15. Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
  • 16. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
  • 17. Let’s Take a Closer Look at These…
  • 18. EXAMPLEMs. Smith, wehave anappointmentwith you January6that 3pm.Please callRoofing Spot at555-555-5555 ifyou need tochange it.ConfirmationConfirmation
  • 19. EXAMPLEMr. Jones, it’stime for yourAnnual RoofMaintenanceCheck. Pleasecontact RoofingSpot at 555-555-5555 toschedule.ReminderReminder
  • 20. EXAMPLEMr. Brown, I amsorry, but I needto cancel ourappointment onJan 9th. Please callRoofing Spot toreschedule at555-555-5555CancellationCancellation
  • 21. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any service atRoofing SpotEXP 5/15
  • 22. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any service atPlumbing SpotEXP 5/15
  • 23. EXAMPLESpend $500 ormore atPlumbing Spotand receive 20%OFF your nextservice whenyou show thistext. EXP 5/15SpendSpendMoreMore
  • 24. EXAMPLEPurchase anyservice atPlumbing Spotand receive 50%OFF anadditional servicewhen you showthis text. EXP5/15PurchasePurchaseMoreMore
  • 25. EXAMPLEGet one service($50 or more) atPlumbing Spotand receive aFREE service (upto $50) when youshow this text.EXP 5/15Get aGet aFreebieFreebie
  • 26.  Reduce Cancelled Appointments Ability to Replace CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
  • 27. How to Use QR Codes Send Users to a MobileVideo Demonstrating HowYou Perform CertainTreatments Send Users to Your Photosand Social Media Sites Send Mobile Video of YourSome of Your Best Work
  • 28. How to Use QR CodesSend Viewers to YourCoupons and Discount OffersPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourInvoices
  • 29.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your RoofingBusiness’s Name in YourMessages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
  • 30.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
  • 31. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com