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Text Message Marketing for Photographers
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Text Message Marketing for Photographers


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Transcript

    • 1. Text Message Marketing TipsFor Your Photography StudioPresented By:SMS Dominator
    • 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    • 3. How Text Message Marketing Works
    • 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    • 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    • 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    • 7. Cut Down on “No-Shows”Builds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
    • 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClient Listand Ask Themto Join YourMobile List
    • 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onPhotographyTopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    • 10.  Photography Studio Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to PHOTOSand Get $20 Off YourNext Visit
    • 11. Text Message Marketing IdeasFor Your Photography BusinessIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3Offer MobileCoupons andDiscountsUseAppointmentReminders toCut Down on “No-Shows”Send TextMessage OffersonSlow Days toIncrease Traffic
    • 12. Text Message Marketing IdeasFor Your Photography BusinessIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send YourClients SpecialinstructionsBefore a SpecificPhoto ShootSend ClientsHelpful PhotoShoot Tipsfrom Time toTimeAlert ClientsAbout NewProducts andServices
    • 13. Text Message Marketing IdeasFor Your Photography BusinessIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QRCodes to DirectPeople to YourWebsite, etc.Start a“FrequentCustomer”LoyaltyProgram toGet RepeatBusinessRun a Birthdayor HolidayRewardsProgram
    • 14. Text Message Marketing IdeasFor Your Photography BusinessIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messages toYour ClientsInteractEfficientlyWith StaffMembersConduct ClientSatisfactionSurveys andPolls
    • 15. Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
    • 16. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    • 17. Let’s Take a Closer Look at These…
    • 18. EXAMPLEMs. Smith, youhave anappointmentwith Photo Spoton January 6that3pm. Please call555-555-5555 ifyou can notmake it.ConfirmationConfirmation
    • 19. EXAMPLEMr. Jones, it’stime for yourAnnual FamilyPhoto Shoot.Please contactPhoto Spot at555-555-5555to schedule.ReminderReminder
    • 20. EXAMPLEMr. Brown, I amsorry, but we hadto cancel yourPhoto Shoot withPhoto Spot onJan 9th. Please callus to rescheduleat 555-555-5555CancellationCancellation
    • 21. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any packageat Photo Spot.EXP 5/15
    • 22. EXAMPLESpend $200 ormore at PhotoSpot and receive20% OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
    • 23. EXAMPLEPurchase anyPhoto Packageand receive 50%OFF 5 ExtraPhotos when youshow this text.EXP 5/15PurchasePurchaseMoreMore
    • 24. EXAMPLEPurchase onePackage fromPhoto Spot andreceive 3 FREEPhotos when youshow this text.EXP 5/15Get aGet aFreebieFreebie
    • 25.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
    • 26. How to Use QR Codes Send Users to a MobilePreview of YourPhotography Studio Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
    • 27. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
    • 28.  Tell List Subscribers What toExpect as Soon as They Join Always Include YourPhotography Studio’s Name inYour Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
    • 29.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
    • 30. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominator