Text Message Marketing for Oil change shops

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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing for Oil change shops

    1. 1. Text Message Marketing TipsFor Your Oil Change ShopPresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Personalized CommunicationBuilds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourCustomer Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onAutoMaintenanceTopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    10. 10.  Oil Change Shop Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to OILNOWand Get 10% Cash BackOn Your Purchase
    11. 11. Text Message Marketing IdeasFor Your Oil Change ShopIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3UseAppointmentReminders toCut Down on “No-Shows”Offer MobileCoupons andDiscountsSend TextMessage OffersonSlow Days toIncrease Traffic
    12. 12. Text Message MarketingIdeasFor Your Oil Change ShopIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6SendCustomersHelpful AutoTips from Timeto TimeAlertCustomersAbout NewServicesSendCustomersAuto ServiceReminders
    13. 13. Text Message MarketingIdeasFor Your Oil Change ShopIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Use QR Codesto DirectPeople to YourWebsite or toYour ShopHoldContestswith YourMobile List toKeep ThemEngagedImplement a“Forward to aFriend” CouponProgram
    14. 14. Text Message MarketingIdeasFor Your Oil Change ShopIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“Thank You”Messages toYour CustomersInteractEfficientlyWith StaffMembersConduct ClientSatisfactionSurveys andPolls
    15. 15. Different Types of Text MarketingUses for AppointmentsConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketing Uses forAppointments
    16. 16. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    17. 17. Let’s Take a Closer Look at These…
    18. 18. EXAMPLEMs. Smith, youhave anappointmentwith Oil Spot onJanuary 6that3pm. Please call555-555-5555 ifyou can notmake it.ConfirmationConfirmation
    19. 19. EXAMPLEMr. Jones, it’stime for yourquarterly OilChange. Pleasecontact Oil Spotat 555-555-5555to schedule.ReminderReminder
    20. 20. EXAMPLEMrs. Brown, I amsorry, but we hadto cancel yourappointment withOil Change Spoton Jan 9th. Pleasecall us toreschedule at555-555-5555CancellationCancellation
    21. 21. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off your next OilChange at OilSpotEXP 5/15
    22. 22. EXAMPLESpend $50 ormore at Oil Spotand receive 10%OFF your nextvisit when youshow this text.EXP 5/15SpendSpendMoreMore
    23. 23. EXAMPLEPurchase an OilChange andreceive a new airfilter for $10 atCar Spot whenyou show thistext. EXP 5/15PurchasePurchaseMoreMore
    24. 24. EXAMPLECome in to OilSpot for an oilchange and get aCar Wash forFREE.  EXP5/15Get aGet aFreebieFreebie
    25. 25.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
    26. 26.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Oil ChangeShop’s Name in Your Messages Make it Easy for Your Customersto Opt-Out of Your List Notify Customers of PotentialText Message CostsText Message MarketingPoints to Remember
    27. 27.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
    28. 28. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com

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