Text Message Marketing for Nail Salons


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  • There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
  • Text Message Marketing for Nail Salons

    1. 1. Text Message Marketing TipsFor Your Nail SalonPresented By:SMS Dominator
    2. 2. SMS (Short MessageService) Text MessageMarketing is the ability tosend “permission-based”text messages to a group ofpeople who have opted-in toyour mobile list.The small, yet powerful, 160character space is one of thebest marketing toolsavailable today.What Is Text Message Marketing?
    3. 3. How Text Message Marketing Works
    4. 4. Why Text Message Marketing?WHY?Text Messagingis the Most-UsedMobile ServiceMore Than 6BILLION MobileSubscribersWorld-wideMost MobileUsers Send andReceive TextMessages DailyMore Than ½ ofU.S. MobileSpending isLOCALConsumersALWAYS HaveTheir MobileDevices withThem4.1 Billion TextsAre Sent Daily inthe U.S Alone
    5. 5. Extremely TARGETEDPermission-Based (Opt-in)Reliable, INSTANT ReachBenefits of Text Message Marketing
    6. 6. High Open RatesHigh Response RatesReduced Advertising CostsBenefits of Text Message Marketing
    7. 7. Cut Down on “No-Shows”Builds Client LoyaltyCan Go ViralBenefits of Text Message Marketing
    8. 8. Ways to Build Your Mobile ListText toJoinEmailListWebsiteSign-UpPeople Opt-inUsing YourKeyword andShort CodeAdd a MobileSign-UpForm to YourWebsiteEmail YourClients Listand Ask Themto Join YourMobile List
    9. 9. SocialMediaSign-UpAsk YourSocial MediaFollowers toJoin YourMobile ListManualSign-UpNewsletterSign-UpCreate aNewsletter onHealth andBeauty TopicsManuallyAdd NewClients WhoAgree toJoinWays to Build Your Mobile List
    10. 10.  Nail Salon Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else YourTarget Market WillSee Them!Where to Advertise YourShort Code and Keyword?Text 55555 to NAILS andGet $5 Off Your NextVisit
    11. 11. Text Message Marketing IdeasFor Your Nail SalonIdea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3UseAppointmentReminders toCut Down on “No-Shows”Offer MobileCoupons andDiscountsSend TextMessage OffersonSlow Days toIncrease Traffic
    12. 12. Text Message MarketingIdeasFor Your Nail SalonIdea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6Send ClientsHelpful NailTips from Timeto TimeAlert ClientsAbout NewProducts andServicesImplement a“Refer a Friend”Program
    13. 13. Text Message MarketingIdeasFor Your Nail SalonIdea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9Implement theUse of QRCodes to DirectPeople to YourWebsite, etc.Start a“FrequentCustomer”LoyaltyProgram toGet RepeatBusinessRun a BirthdayRewardsProgram
    14. 14. Text Message MarketingIdeasFor Your Nail SalonIdea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12Send“ThankYou”Messages toYour ClientsInteractEfficientlyWith StaffMembersConduct ClientSatisfactionSurveys andPolls
    15. 15. Different Types of TextMarketing UsesConfirmationConfirmationReminderReminder CancellationCancellationTypes of TextMarketingUses
    16. 16. Different Types of TextMarketing CampaignsSaveSaveMoreMoreSpendSpendMoreMorePurchasePurchaseMoreMoreGet aGet aFreebieFreebieTypes of TextMarketingCampaigns
    17. 17. Let’s Take a Closer Look at These…
    18. 18. EXAMPLEMs. Smith, youhave anappointmentwith Nail Spoton January 6that3pm. Please call555-555-5555 ifyou can notmake it.ConfirmationConfirmation
    19. 19. EXAMPLEMrs. Jones,your MonthlyPedicure is nowdue. Pleasecontact NailSpot at 555-555-5555 toschedule.ReminderReminder
    20. 20. EXAMPLEMrs. Brown, I amsorry, but we hadto cancel yourappointment withNail Spot on Jan9th. Please call usto reschedule at555-555-5555CancellationCancellation
    21. 21. SaveSaveMoreMoreEXAMPLEShow this textto receive 20%off any service atNail Spot EXP5/15
    22. 22. EXAMPLESpend $100 ormore at NailSpot and receive20% OFF whenyou show thistext. EXP 5/15SpendSpendMoreMore
    23. 23. EXAMPLEPurchase anyservice at NailSpot and receive50% OFF ExtraDesign when youshow this text.EXP 5/15PurchasePurchaseMoreMore
    24. 24. EXAMPLEPurchase oneservice from NailSpot and receive aFREE Make-upKit when youshow this text.EXP 5/15Get aGet aFreebieFreebie
    25. 25.  Reduce “No-Shows” Ability to Fill More CanceledAppointments Lowers Lost Revenue Saves Staff Some Time Easy - No Software or TechnicalKnowledge RequiredBenefits of AppointmentReminders
    26. 26. How to Use QR Codes Send Users to a MobilePreview of Your Nail Salon Send Users to Your Photosand Social Media Sites Send Viewers to YourCoupons and DiscountOffers
    27. 27. How to Use QR CodesPut Your QR Codes on ALLMarketing MaterialsPut QR Codes on YourReceipts
    28. 28.  Tell List Subscribers What toExpect as Soon as They Join Always Include Your Nail Salon’sName in Your Messages Make it Easy for Your Clients toOpt-Out of Your List Notify Clients of Potential TextMessage CostsText Message MarketingPoints to Remember
    29. 29.  Sending Out Sporadic,Inconsistent Messages Sending Out Spam ONLY Sending Out PromotionsText MessageMarketingMistakes To Avoid
    30. 30. THANK YOUTHANK YOUFor Viewing Our Text MessageFor Viewing Our Text MessageMarketing Presentation!Marketing Presentation!If You Would Like More Information AboutText Message Marketing, Contact Us Today.SMS Dominatorhttp://smsdominator.com