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A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
A Digital Journey
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A Digital Journey

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Digital Journey from my career in the arts to my time as a social media professional with best Buy. Learn the theory as well as some of the nuts and bolts of new media. See my ten top take-aways from …

Digital Journey from my career in the arts to my time as a social media professional with best Buy. Learn the theory as well as some of the nuts and bolts of new media. See my ten top take-aways from my career as i have moved through my digital Journey.

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  • 1. . . www KeithBurtis com
  • 2. A Digital Journey and my top 10 Lessons for Business . . www KeithBurtis com
  • 3. Keith Burtis A Digital Journey 1. Personal Journey 2. 10 Takeaways/Lessons 3. How can YOU Apply these? Photo Credit: CC Chapman . . www KeithBurtis com
  • 4. WHY?? -K. Burtis . . www KeithBurtis com
  • 5. WHY?? I am able to employ ethical marketing, communications and business practices that give back to the greater good . -K. Burtis . . www KeithBurtis com
  • 6. Photo Credit: Loren Javier No More Mr. Scrooge! . . www KeithBurtis com
  • 7. T r us t Photo Credit: Loren Javier No More Mr. Scrooge! . . www KeithBurtis com
  • 8. T r us t ela tio nsh ips R Photo Credit: Loren Javier No More Mr. Scrooge! . . www KeithBurtis com
  • 9. Lesson #1 Never Approach a network or individual in a network with a greedy one sided agenda . . www KeithBurtis com
  • 10. Circa 1984 Grew Up Digital DOS Programs with Dad BBS Chat Modules and Listserves . . www KeithBurtis com
  • 11. Lesson #2 The onset of the digital revolution would forever change the way we communicate and do business . . www KeithBurtis com
  • 12. Early on Pioneers Business Shift - Enabling Mass Communication and Collaboration . . www KeithBurtis com
  • 13. Analog Art Career - Art Shows - Printed Flyers - Word of Mouth (Add Time + Materials + Travel + Show Fees + Lodging) ROI = $0 . . www KeithBurtis com
  • 14. Circa 2003 Analog & Digital Collide . . www KeithBurtis com
  • 15. Circa 2003 Analog & Digital Collide Audio Books & Podcasts . . www KeithBurtis com
  • 16. Circa 2003 Analog & Digital Collide Audio Books & Podcasts Posting work to Flickr . . www KeithBurtis com
  • 17. Circa 2003 Analog & Digital Collide Audio Books & Podcasts Posting work to Flickr Attending In-Person Events Podcamp . . www KeithBurtis com
  • 18. Participate in Online Communities Flickr Twitter Facebook Blog . . www KeithBurtis com
  • 19. Lesson #3 Utilize toolsets that help you best communicate your message. Consistent - Relevant - Human . . www KeithBurtis com
  • 20. What types of tools can YOU or YOUR organization use to best communicate your message? Text Photos Audio Podcasts Video . . www KeithBurtis com
  • 21. Free Market Research! . . www KeithBurtis com
  • 22. Market Research Cost =$30 Year for Pro Account!! Photographers Artists Graphic Designer Manufacturers Researchers . . www KeithBurtis com The List is Endless!
  • 23. Sharing is Power Exposure from One Piece - NY Times -Washington Post -Google Image Search -Numerous Blogs Benefits -Increased Traffic - Google Juice (Links) - Sales - Piece in Demand - Opened New market . . www KeithBurtis com
  • 24. Lesson #4 Sharing in online community spaces can often bring valuable market research and Exposure. . . www KeithBurtis com
  • 25. How can YOU or YOUR Company Leverage free market research tools? Twitter Trending Google Trends Topics Poll Daddy You Tube Insight K-Gen . . www KeithBurtis com bit.ly
  • 26. Find your Unique Voice Blogging gives you a Home Base Participating in other relevant sites builds awareness and reputation Provide Consistent high value Content Guest post at www.chrisbrogan.com . . www KeithBurtis com
  • 27. Lesson #5 Opportunity is born of creating consistent value for others while remaining true to yourself. . . www KeithBurtis com
  • 28. How can YOU or YOUR Company Leverage your unique knowledge to benefit the greater good? Rapport Research Trust Feedback Relationships . . www KeithBurtis com
  • 29. Direct to Consumer on Steroids Obama Reaching on all Channels Sharing my Creative Process . www KeithBurtis com . Gary Vaynerchuck Crushing it! Wine Library TV
  • 30. Lesson #6 When customers can interact with the people creating a product or offering a service the perceived value is almost always greater . . www KeithBurtis com
  • 31. How can YOU reach out to YOUR Customers and potential clients in a more human and transparent way? . . www KeithBurtis com
  • 32. The Social Media Funnel Scale and Build Community One Relationship at a time Personal Network Personal Network Skype, Phone, IM . . www KeithBurtis com
  • 33. Ford, Scott Monty and Alan Mulally scale one relationship at a time. Snippet taken from the Blog of Mark Girolometti . . www KeithBurtis com
  • 34. Ford + Scott Monty Marc Girolimetti @MSGiro Win Win Converts a Sale Brand Affinity Brand Trust Shares experience with his Network Potential lifetime Customer Potential Lifetime Increased Buying Evangalist Satisfaction Twitter & Email . . www KeithBurtis com
  • 35. Lesson #7 Scale and Build Community One Relationship at a time . . www KeithBurtis com
  • 36. Community Outreach Manager Blogger & Media Outreach Internal/External Communications Customer/Developer Advocate Translating Social outreach to Corporate Heads Content Creation Metrics & Measures . . www KeithBurtis com
  • 37. Tactics meet Objectives Best Buy Remix Objectives (Static) - To allow developers to build on an open system that would benefit both Best Buy and the Developer. Best Buy Remix Tactics (Creative and Flexible)- To grow and foster a community of developers as well as provide them with the tools needed to be creative . . www KeithBurtis com
  • 38. Lesson #1 Never Approach a network or individual in a network with a greedy one sided agenda. . . www KeithBurtis com
  • 39. Lesson #8 Tactics and Objectives must play nice together . . www KeithBurtis com
  • 40. . . www KeithBurtis com
  • 41. The ROI of Social Spaces Soft Metrics Day to Day Structured Outreach Keyword Mentions Measure of Outreach . . www KeithBurtis com
  • 42. Organic vs. Structured Outreach Baseline Structured Growth rate 5 daily 30 Daily (+25) . . www KeithBurtis com
  • 43. Who Cares???? . . www KeithBurtis com
  • 44. 500% Increase Developer Sign Ups/Awareness X Active Developer Increase X Web Applications Built X Structured Outreach took Best Buy Remix from less than 100 Developers to Nearly 1400 in 9 Months . . www KeithBurtis com
  • 45. Who Cares???? . . www KeithBurtis com
  • 46. What is the Value of an Active Developer? Active Developers = Great Functioning Applications = Traffic & Sales 100 = 1 = Trackable Results . . www KeithBurtis com
  • 47. Lesson #9 Soft Social Metrics Must Correlate Back to hard Business ROI . . www KeithBurtis com
  • 48. Lesson # 10 For Social media to grow; professionals must be able to speak fluent in social spaces and be able to translate that back in the boardroom! . . www KeithBurtis com
  • 49. Keith’s Top 10 List 1. Never Approach a network or individual in a network with a greedy one sided agenda . . www KeithBurtis com
  • 50. Keith’s Top 10 List 2. The onset of the digital revolution will forever change the way we communicate and do business. . . www KeithBurtis com
  • 51. Keith’s Top 10 List 3. Utilize toolsets that help you best communicate your message. . . www KeithBurtis com
  • 52. Keith’s Top 10 List 4. Sharing in online community spaces can often bring valuable market research and Exposure. . . www KeithBurtis com
  • 53. Keith’s Top 10 List 5. Opportunity is born of creating consistent value for others while remaining true to yourself. . . www KeithBurtis com
  • 54. Keith’s Top 10 List 6. When customers can interact with the people creating a product or offering a service the perceived value is almost always greater . . www KeithBurtis com
  • 55. Keith’s Top 10 List 7. Scale and Build Community One Relationship at a time . . www KeithBurtis com
  • 56. Keith’s Top 10 List 8. Tactics and Objectives must play nice together . . www KeithBurtis com
  • 57. Keith’s Top 10 List 9. Soft Social Metrics Must Correlate Back to hard Business ROI . . www KeithBurtis com
  • 58. Keith’s Top 10 List 10. For Social media to grow; professionals must be able to speak fluent in social spaces and be able to translate that back in the boardroom! . . www KeithBurtis com
  • 59. Keith’s Top 10 List PASSION!!! Be passionate or go home . . www KeithBurtis com
  • 60. Thank you Keith Burtis Keithburtis.com @keithburtis keith@keithburtis.com

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