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www KeithBurtis com

A Digital Journey and my top 10
Lessons for Business
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Keith Burtis
A Digital Journey
1. Personal Journey
2. 10 Takeaways/Lessons
3. How can YOU Apply
these?
Photo Credit: CC Chapman
. .
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WHY??
-K. Burtis
. .
www KeithBurtis com

WHY??
I am able to employ
ethical marketing,
communications and
business practices that
give back to the greater
good .
-K. Burtis
. .
www KeithBurtis com

Photo Credit: Loren Javier
No More Mr. Scrooge!
. .
www KeithBurtis com

T r us
t
Photo Credit: Loren Javier
No More Mr. Scrooge!
. .
www KeithBurtis com

T r us
t
ela tio nsh ips
R
Photo Credit: Loren Javier
No More Mr. Scrooge!
. .
www KeithBurtis com

Lesson #1
Never Approach a network
or individual in a network
with a greedy one sided
agenda
. .
www KeithBurtis com

Circa 1984
Grew Up
Digital
DOS Programs with
Dad
BBS
Chat Modules and
Listserves
. .
www KeithBurtis com

Lesson #2
The onset of the digital
revolution would forever
change the way we
communicate and do
business
. .
www KeithBurtis com

Early on Pioneers
Business Shift - Enabling Mass Communication and
Collaboration
. .
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Analog Art
Career
- Art Shows
- Printed Flyers
- Word of Mouth
(Add Time + Materials + Travel + Show Fees + Lodging) ROI = $0
. .
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Circa 2003
Analog &
Digital Collide
. .
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Circa 2003
Analog &
Digital Collide
Audio Books & Podcasts
. .
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Circa 2003
Analog &
Digital Collide
Audio Books & Podcasts
Posting work to Flickr
. .
www KeithBurtis com

Circa 2003
Analog &
Digital Collide
Audio Books & Podcasts
Posting work to Flickr
Attending In-Person Events
Podcamp
. .
www KeithBurtis com

Participate in Online
Communities
Flickr
Twitter
Facebook
Blog
. .
www KeithBurtis com

Lesson #3
Utilize toolsets that help you
best communicate your
message.
Consistent - Relevant - Human
. .
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What types of tools can YOU
or YOUR organization use to
best communicate your
message?
Text Photos
Audio
Podcasts
Video
. .
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Free Market
Research!
. .
www KeithBurtis com

Market Research Cost =$30 Year for Pro Account!!
Photographers
Artists
Graphic Designer
Manufacturers
Researchers
. .
www KeithBurtis com The List is Endless!

Sharing is Power
Exposure from One
Piece
- NY Times
-Washington Post
-Google Image Search
-Numerous Blogs
Benefits
-Increased Traffic
- Google Juice (Links)
- Sales
- Piece in Demand
- Opened New market
. .
www KeithBurtis com

Lesson #4
Sharing in online community
spaces can often bring valuable
market research and Exposure.
. .
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How can YOU or
YOUR Company
Leverage free market
research tools?
Twitter Trending
Google Trends Topics
Poll Daddy
You Tube Insight K-Gen
. .
www KeithBurtis com
bit.ly

Find your Unique Voice
Blogging gives you a
Home Base
Participating in other
relevant sites builds
awareness and
reputation
Provide Consistent high
value Content Guest post at www.chrisbrogan.com
. .
www KeithBurtis com

Lesson #5
Opportunity is born of
creating consistent value for
others while remaining true
to yourself.
. .
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How can YOU or YOUR
Company Leverage your
unique knowledge to
benefit the greater good?
Rapport Research
Trust
Feedback
Relationships
. .
www KeithBurtis com

Direct to Consumer
on Steroids
Obama Reaching on all Channels Sharing my Creative Process
.
www KeithBurtis com . Gary Vaynerchuck Crushing it! Wine Library TV

Lesson #6
When customers can
interact with the people
creating a product or
offering a service the
perceived value is
almost always greater
. .
www KeithBurtis com

How can YOU reach
out to YOUR
Customers and
potential clients in a
more human and
transparent way?
. .
www KeithBurtis com

The Social Media Funnel
Scale and Build Community One
Relationship at a time
Personal Network
Personal Network
Skype, Phone, IM
. .
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Ford, Scott Monty and Alan Mulally scale
one relationship at a time.
Snippet taken from the Blog of Mark Girolometti
. .
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Ford + Scott Monty Marc Girolimetti
@MSGiro
Win Win
Converts a Sale Brand Affinity
Brand Trust
Shares experience
with his Network
Potential lifetime
Customer
Potential Lifetime Increased Buying
Evangalist Satisfaction
Twitter & Email
. .
www KeithBurtis com

Lesson #7
Scale and Build Community
One Relationship at a time
. .
www KeithBurtis com

Community Outreach Manager
Blogger & Media Outreach
Internal/External Communications
Customer/Developer Advocate
Translating Social outreach to Corporate Heads
Content Creation
Metrics & Measures
. .
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Tactics meet
Objectives
Best Buy Remix Objectives (Static) - To allow
developers to build on an open system that would
benefit both Best Buy and the Developer.
Best Buy Remix Tactics (Creative and Flexible)- To
grow and foster a community of developers as well as
provide them with the tools needed to be creative
. .
www KeithBurtis com

Lesson #1
Never Approach a network
or individual in a network
with a greedy one sided
agenda.
. .
www KeithBurtis com

Lesson #8
Tactics and Objectives must
play nice together
. .
www KeithBurtis com

. .
www KeithBurtis com

The ROI of Social Spaces
Soft Metrics
Day to Day Structured Outreach
Keyword Mentions Measure of Outreach
. .
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Organic vs. Structured Outreach
Baseline Structured
Growth rate 5 daily 30 Daily (+25)
. .
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Who Cares????
. .
www KeithBurtis com

500% Increase
Developer Sign Ups/Awareness X
Active Developer Increase X
Web Applications Built X
Structured Outreach took Best Buy Remix from less than
100 Developers to Nearly 1400 in 9 Months
. .
www KeithBurtis com

Who Cares????
. .
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What is the Value of an
Active Developer?
Active Developers = Great Functioning Applications = Traffic & Sales
100 = 1 = Trackable Results
. .
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Lesson #9
Soft Social Metrics Must
Correlate Back to hard
Business ROI
. .
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Lesson # 10
For Social media to grow;
professionals must be able to speak
fluent in social spaces and be able
to translate that back in the
boardroom!
. .
www KeithBurtis com

Keith’s Top 10 List
1. Never Approach a network
or
individual in a network
with a greedy one sided
agenda
. .
www KeithBurtis com

Keith’s Top 10 List
2. The onset of the digital
revolution will forever
change the way we
communicate and do
business.
. .
www KeithBurtis com

Keith’s Top 10 List
3. Utilize toolsets that help
you best communicate
your message.
. .
www KeithBurtis com

Keith’s Top 10 List
4. Sharing in online
community spaces can
often bring valuable
market research and
Exposure.
. .
www KeithBurtis com

Keith’s Top 10 List
5. Opportunity is born of
creating consistent value
for others while remaining
true to yourself.
. .
www KeithBurtis com

Keith’s Top 10 List
6. When customers can
interact with the people
creating a product or
offering a service the
perceived value is almost
always greater
. .
www KeithBurtis com

Keith’s Top 10 List
7. Scale and Build
Community One
Relationship at a time
. .
www KeithBurtis com

Keith’s Top 10 List
8. Tactics and Objectives
must play nice together
. .
www KeithBurtis com

Keith’s Top 10 List
9. Soft Social Metrics
Must Correlate Back to
hard Business ROI
. .
www KeithBurtis com

Keith’s Top 10 List
10. For Social media to
grow; professionals must
be able to speak fluent in
social spaces and be able
to translate that back in
the boardroom!
. .
www KeithBurtis com

Keith’s Top 10 List
PASSION!!!
Be passionate or go home
. .
www KeithBurtis com

Thank you
Keith Burtis
Keithburtis.com
@keithburtis
keith@keithburtis.com