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Social Media Campaign
 

Amanda

Amanda

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    Social Media Campaign Social Media Campaign Presentation Transcript

    • Creating a social media campaign for your business
      • Advantages:
      • Drive traffic to website
      • Establishes you as an expert
      • Creates a buzz about your brand
      • Improves SEO
      • Nurtures relationship with customers
      • = More sales
      • Disadvantages:
      • No control on what people are saying about your brand.
      • Unable to have absolute control of the message.
      • Whether you are doing it or not people could still be talking about you…
      • “ Accidentally outsourcing the building of your brand”
    • Social Media Disasters!! http://www.youtube.com/watch?v=XO6SlTUBA38&feature=related
    • The response from customers… http://www.youtube.com/watch?v=LhR-y1N6R8Q&NR=1
    • Social Media Disasters!!
      • Domino’s Pizza:
      • Weren’t monitoring social media.
      • Initial response bad “Only on a few blogs”
      • Eventual solution good: Using same media that attacked them to address issue.
    • Social Media Disasters!! http://www.youtube.com/watch?v=7l6AJ49xNSQ
    • 4 steps to social media campaign:
      • Monitoring
    • 1. Monitoring:
      • What are people saying about your brand?
      • What are people saying about your competitors?
      • What are people saying about your industry?
      • Who are the main influencers in your field?
      • What are the trends in your area?
      • What is the sentiment about your industry?
    • 1. Monitoring: Free Tools:
    • 1. Monitoring: Free Tools:
    • 1. Monitoring: Free Tools:
    • 4 steps to social media campaign:
      • Monitoring
      • Planning
    • Planning:
      • Strategy?
      • How to reach the influencers?
      • Which tools?
      • How personal do you want to be?
      • How much do you want to engage?
      • What are your goals?
      • Crisis management
    • 4 steps to social media campaign:
      • Monitoring
      • Planning
      • Implementation
    • Implementation
      • Blogging –Other people’s blogs
      • Twitter – Facebook –Linkedin –Bebo –MySpace
      • YouTube –Flickr
      • Forums
      • Webinars
      • Your own website
      • Your own social network
    • 4 steps to social media campaign:
      • Monitoring
      • Planning
      • Implementation
      • Evaluation
    • Evaluation
      • Monitor
      • Are you achieving goals?
      • What is working / not working?
      • What else will your fans / followers do for you?
      • Adjust and return to step 1!!
    • Good social networking:
    • Good social networking:
    • Good social networking:
    • Good social networking:
    • Good social networking: http://www.facebook.com/pages/Hairy-Baby/20379962148?ref=ts http://www.facebook.com/wholefoods
    • Email me: [email_address] Phone me: 01 442 9410 Skype me: spiderworking.com