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Social Media And Business

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    Notes on slide 1

    Favorites, Groups & Events

    Social Media And Business - Presentation Transcript

    1. “Social Media” and Business Helping to make sense of it keith bohanna Tuesday 29 September 2009
    2. dramatic opening 2 Tuesday 29 September 2009
    3. briefly • Blogger since 2005 • 1000+ followers on twitter • 500+ contacts on linkedin • Also use – Facebook – Youtube – Slideshare – Flickr Tuesday 29 September 2009
    4. Not so Briefly • On board of Irish Internet Association • Chartered Accountant • Co-founder of dbTwang –Raised 2 rounds of funding – nearly 200k • Lead organiser of bizcamp.ie • 300 attendees • Sponsors – Microsoft, BOI, MHC, Three • Coverage – Irish Times, Sunday Times, RTE, Business Plus Tuesday 29 September 2009
    5. • A (really brief) history of the internet 5 Tuesday 29 September 2009
    6. • 1969 to 1995 – scientists, academics and Generals 6 Tuesday 29 September 2009
    7. • 1996 to 2000 – by Geeks, for Geeks 7 Tuesday 29 September 2009
    8. • 2000 to 2004 – “normal” early adopters – expensive and difficult to use 8 Tuesday 29 September 2009
    9. • 2004 to 2007 – starting to become mainstream – cheaper and easier 9 Tuesday 29 September 2009
    10. • 2007 to 2009 – Became mainstream – cheaper/free and easier/ really easy 10 Tuesday 29 September 2009
    11. Letting Go 11 Tuesday 29 September 2009
    12. 1. Business V Social 12 Tuesday 29 September 2009
    13. 13 Tuesday 29 September 2009
    14. Tuesday 29 September 2009
    15. Date Tuesday 29 September 2009
    16. 16 Tuesday 29 September 2009
    17. If you do not make an effort to help people you will get back SFA 17 Tuesday 29 September 2009
    18. 2. Control 18 Tuesday 29 September 2009
    19. Tuesday 29 September 2009
    20. • THE website • THE message • THE photo(s) Tuesday 29 September 2009
    21. Tuesday 29 September 2009
    22. • Switch to Firefox 22 Tuesday 29 September 2009
    23. 3. Content 23 Tuesday 29 September 2009
    24. Content – the way it used to be • One time • One place • Mine –Not yours (get your own) 24 Tuesday 29 September 2009
    25. Now it is everywhere 25 Tuesday 29 September 2009
    26. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin Tuesday 29 September 2009
    27. ✤ Website - dinner party ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin Tuesday 29 September 2009
    28. ✤ Website ✤ Blog – Neighbourhood BBQ ✤ Facebook ✤ Twitter ✤ Linkedin Tuesday 29 September 2009
    29. ✤ Website ✤ Blog ✤ Facebook - McDonalds ✤ Twitter ✤ Linkedin Tuesday 29 September 2009
    30. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter - popular cool cafe ✤ Linkedin Tuesday 29 September 2009
    31. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin - restaurant full of suits Tuesday 29 September 2009
    32. Blogs Tuesday 29 September 2009
    33. The Anchor of your Social Media Presence Where your content gets aggregated Tuesday 29 September 2009
    34. Tuesday 29 September 2009
    35. blogging Less formal More regular More inclusive More colourful Tuesday 29 September 2009
    36. Tuesday 29 September 2009
    37. blogging Target Audience from Broad to Focused Tuesday 29 September 2009
    38. ✤ Enough Theory ✤ Lets do a blog post Tuesday 29 September 2009
    39. Is that it? ✤ Read other peoples blogs ✤ Leave comments for them – when you have something to say ✤ Share information that would be of use to people Tuesday 29 September 2009
    40. Benefits of blogging ✤ As mentioned – loads of Google Juice ✤ Really good at showing expertise. And passion ✤ Communicates well on a human level ✤ Some PR? Maybe Tuesday 29 September 2009
    41. Tuesday 29 September 2009
    42. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present Tuesday 29 September 2009
    43. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present Tuesday 29 September 2009
    44. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present ✤ Lets have a look at twitter Tuesday 29 September 2009
    45. ✤ http://twitter.com/AlbionsOven ✤ http://twitter.com/kogibbq ✤ https://twitter.com/DellOutletIE Tuesday 29 September 2009
    46. Easy steps to using twitter ✤ Go to www.twitter.com ✤ Set up account ✤ Search for others and follow them ✤ Look through the followers/ing of the good ones Tuesday 29 September 2009
    47. Active Listening ✤ Start tweeting, ✤ Start replying ✤ Start answering questions Tuesday 29 September 2009
    48. Uber-Users ✤ Use software like Tweetdeck ✤ Add themselves to directories (wefollow.com) ✤ Monitor for certain phrases Tuesday 29 September 2009
    49. ✤ www.tweetbeep.com emails you when a phrase or word is used Tuesday 29 September 2009
    50. Tuesday 29 September 2009
    51. Facebook basics ✤ Starts with a personal account/profile ✤ Business can have a Page ✤ You can also set up a Group Tuesday 29 September 2009
    52. Personal Profile ✤ Build up your friends Tuesday 29 September 2009
    53. Set up a Page ✤ www.facebook.com/pages/create.php ✤ Import Logo ✤ Photos, images ✤ If you have a blog - bring it in :-) Tuesday 29 September 2009
    54. Blog to Facebook Tuesday 29 September 2009
    55. Tuesday 29 September 2009
    56. Tuesday 29 September 2009
    57. Tuesday 29 September 2009
    58. Tuesday 29 September 2009
    59. Tuesday 29 September 2009
    60. Tuesday 29 September 2009
    61. Invite your friends to Fan you Tuesday 29 September 2009
    62. Basics (again!) ✤ You have Friends ✤ Your page has Fans ✤ You can ask your Friends to Fan ✤ If you start a group - it has members Tuesday 29 September 2009
    63. Caring is sharing ➜ ✤ ➜ Tuesday 29 September 2009 ➜
    64. Some Good Facebook pages ✤ Puddleducks ✤ Goods ✤ Two Dames ✤ Channelship ✤ Simply Zesty Tuesday 29 September 2009
    65. Other things you can do ✤ Set up a group ✤ Use FB to publicise an event ✤ Run adverts on FB Tuesday 29 September 2009
    66. Facebook Adverts ✤ Targeted demographically ✤ Similar to Google in terms of costs and daily limits etc ✤ Worth experimenting with ✤ http://www.facebook.com/advertising/ Tuesday 29 September 2009
    67. Tuesday 29 September 2009
    68. Allows you to effectively use your business network Tuesday 29 September 2009
    69. 2 choices ✤ Connect to anyone ✤ Connect to people you know/have had contact with Tuesday 29 September 2009
    70. Contacts ✤ Possible to import your contact list from Outlook/Gmail/where ever ✤ Make them public – why wouldn’t you?? Tuesday 29 September 2009
    71. Your Profile ✤ Your current and previous businesses/ employments ✤ Your education ✤ Your profile photo ✤ Your summary Tuesday 29 September 2009
    72. Profile (con.) ✤ Your specialisations ✤ Personalise your profile url ✤ http://www.linkedin.com/in/keithbohanna ✤ Include all active email addresses Tuesday 29 September 2009
    73. Tuesday 29 September 2009
    74. Groups ✤ Rapidly growing area of activity on Linkedin ✤ Persons with a common interest ✤ This is where Q&A activity happens Tuesday 29 September 2009
    75. ✤ Youtube – look at stats ✤ Flickr ✤ Slideshare – look at stats ✤ Google Maps ✤ Forums, pre-2000 social networks Tuesday 29 September 2009
    76. ✤ http://www.krishnade.com/blog/ ✤ http://www.simplyzesty.ie ✤ http://www.mulley.ie/blog ✤ Irish Blog nominees: http://short.ie/ listofblogs Tuesday 29 September 2009
    77. ✤ IIA Guide to social media: Members only but really good ✤ Facebook Pages Guide: http:// short.ie/facebookpages ✤ Twitter: http://mashable.com/ guidebook/twitter/ ✤ Simply Zesty social media guide ✤ Allfacebook Pages Guide Tuesday 29 September 2009
    78. ✤ keith@bohanna.com ; 086 2300702 ✤ keith.bohanna.com (blog) ✤ www.keithbohanna.com (website) ✤ www.twitter.com/keithbohanna ✤ http://www.linkedin.com/in/ keithbohanna Tuesday 29 September 2009
    79. Tuesday 29 September 2009

    + keithbohannakeithbohanna, 1 month ago

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