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Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design
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Rachel Kerr, Creative Inc on their work for Skoff Pies at Outstanding By Design

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The presentation given by Rachel Kerr, Creative Inc on their work on Skoff Pies Visual Identity and packaging design during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard. …

The presentation given by Rachel Kerr, Creative Inc on their work on Skoff Pies Visual Identity and packaging design during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.

You can see more here: www.biabeag.com

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  • 1. The Skoff story, Biabeag Saturday 10th May 2014 P IES
  • 2. A bit about what we do...
  • 3. TM
  • 4. & how they come to life...
  • 5. P IES But back to...
  • 6. A good name is the gateway to being identified, recognised and understood. It started with a name.
  • 7. A bad name can be the main reason why a brand is misinterpreted or overlooked, or it can be a source of negative associations.
  • 8. An overarching name A name with distinction A name that suggests wholesome Naming Criteria
  • 9. Names that suggest family & heritage Names relating to food & taste Names suggestive of Donal’s personality Naming Framework
  • 10. Skoff stood out as it’s a verb which describes what you want to do with good food. The Name.
  • 11. Changing the C to a K allows for the Skehan name to subtly connect with the brand. The Name.
  • 12. It’s also a name which isn’t limited to pies and can broaden into other product ranges and categories down the line. The Name.
  • 13. Some inspiration.
  • 14. Donal’s larger than life character.
  • 15. Early development work.
  • 16. But really, Donal loves retro.
  • 17. The new mark.
  • 18. The brand in development.
  • 19. Everyone loves a pint and pie but how about a pint in a pie? This traditional beef & stout pie is full of flavour and topped with crisp puff pastry. DONALBy BEEF & STOUT Everyone loves a pint and pie but how about a pint in a pie? This traditional beef & stout pie is full of flavour and topped with crisp puff pastry. DONAL Skehan By CHICKEN & HAM Everyone loves a pint and piebut how about a pint in a pie? This traditional beef & stout pie is full of flavour and topped with crisp puff pastry. DONALBy STEAK&ONION 100%natural 100%natural 100%natural
  • 20. BEEF STOUTCHICKEN HAM
  • 21. STEAK & ONION BY DONAL BY DONAL BY DONAL BEEF & STOUT CHICKEN&HAM
  • 22. NOM NOM N BEEF STOUT NOM NOM N CHICKEN HAM NOM NOM N
  • 23. TENDER CHICKEN&HAMA tasteful marriage between a bird and a pig This traditional chicken & ham pie is full of flavour and topped with crisp puff pastry. PIES HEARTY BEEF & STOUT PIES IRISH STEAK&ONIONEnter the steak & ONION PIE THIS IS COMFORT FOOD AT ITS BEST This traditional steak & onion pie is full of flavour and topped with crisp puff pastry. PIES Everyone loves a pint & pie but hoW about a piNT IN A PIE This traditional beef & stout pie is full of flavour and topped with crisp puff pastry.
  • 24. All of which brought us to these.
  • 25. & some other great things too.
  • 26. Thank you. www.creativeinc.ie