Oct 2011 extract - Plan And Deliver a Successful Website Build

Plan and Deliver a Successful Website Build 18th October 2011Tuesday 23 August 2011

All too common - clients and web developers 2Tuesday 23 August 2011

Tuesday 23 August 2011

So who is to blame? 4Tuesday 23 August 2011

Only two parties 1. You (client) 2. The Developer 5Tuesday 23 August 2011

You • don’t know what you want • don’t know how to communicate it • never understand what a developer is talking about • don’t really want to do web stuff • can’t give it time • have unrealistic expectations 6Tuesday 23 August 2011

Web Developer • doesn’t know what you want • is mediocre in the first place • is either a graphic designer or a geek - neither think/communicate like a Normal person • underprices the job • has too many layers 7Tuesday 23 August 2011

Agenda • Initial ideas on what you want and what you need - realistic expectations • Writing a specification document - format and detail –business and customer requirements gatheringTuesday 23 August 2011

Agenda (cont.) • Running a tender process - selecting developers, shortlisting and interviewing • Managing the build once a developer is selecting –Do you need a content strategy?Tuesday 23 August 2011

...selection of slides from the workshop Deciding what you want & 10Tuesday 23 August 2011

2nd Challenge • Around the time required from you –can’t be too much. Can it? –the web developer will be able to make decisions on loads of the details - they are experienced. Arent they? 11Tuesday 23 August 2011

Solution –Depending on the size of the build allow from a third to a half of your time once the build starts 12Tuesday 23 August 2011

13Tuesday 23 August 2011

You have to take complete responsibility for the success of the build project 14Tuesday 23 August 2011

The Tender Process Deciding what you want & the Build 15Tuesday 23 August 2011

I would recommend • Working with a selected short-list of developers if you can • 5 is a good number to circulate your document to • 3 weeks is a good time to give them to respond • At least 3 to be interviewed 16Tuesday 23 August 2011

40 shades of web developers • Designers • Geeks • Full service agenciesTuesday 23 August 2011

Graphic DesignTuesday 23 August 2011

Print DesignTuesday 23 August 2011

Web DesignTuesday 23 August 2011

UI DesignTuesday 23 August 2011

Full Service AgencyTuesday 23 August 2011

SoftwareTuesday 23 August 2011

You are looking for: • A good to great site for themselves • In business a couple of years is a bonus • At least 3 to 5 people in the business • A strong portfolio of which some are directly relevant • Relevant platform expertise if integration is required 24Tuesday 23 August 2011

You are looking for (more): • Communications you can understand • Individuals you get on with - and who will be actually working on your project 25Tuesday 23 August 2011

–TRUST YOUR INSTINCTS. MOSTLY –ie if the work on their site is substandard, or appears that way then that is what they will do for you 26Tuesday 23 August 2011

You can and will change your mind during the build 27Tuesday 23 August 2011

Every time you do that it will: a) cost you money b) push out the timetable 28Tuesday 23 August 2011

sign off.... 29Tuesday 23 August 2011

Sign off • If you are following the “normal” website/ software build these are messy • A lot of stuff gets dumped on you quickly - with you expected to test it, consider it and decide on it –if you delay the build stops...... –if you rush it you will absolutely miss important elements of it 30Tuesday 23 August 2011

Sign off - possible solutions –On the initial timetabling get a week allowed (or 2, better still) for each sign off from you. –Clear time for yourself and other internal people to spend on the build at those times. 31Tuesday 23 August 2011

required from you.... 32Tuesday 23 August 2011

Content –The developer is building an empty solution (usually) –The time taken to assemble content - text, images, white papers, videos etc etc always, always extends the closing date of projects 33Tuesday 23 August 2011

Content - Solutions –Get content delivery built into build timetable –Use external resources if required • photography • freelance journalist –Consider time for a content strategy 34Tuesday 23 August 2011

http://books.alistapart.com/products/the- elements-of-content-strategy 35Tuesday 23 August 2011

18th October 2011 –book here: http://iia.ie/events/event/342/plan- and-deliver-a-successful-website/ –more on workshop presenter Keith Bohanna here: http://www.keithbohanna.com 36Tuesday 23 August 2011

http://www.lifetimevalue.ie	489
http://www.keithbohanna.com	285
http://sitekreator.com	16
http://keithbohanna.com	8
http://www.linkedin.com	1

Oct 2011 extract - Plan And Deliver a Successful Website Build

by Keith Bohanna, Digital Strategist & Deliverer of Successful Web Projects

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Oct 2011 extract - Plan And Deliver a Successful Website Build Presentation Transcript