Plan and Deliver a                         Successful Website Build                            18th October 2011Tuesday 23...
All too common -                         clients and web                             developers                           ...
Tuesday 23 August 2011
So who is to blame?                                      4Tuesday 23 August 2011
Only two parties                           1. You (client)                         2. The Developer                       ...
You               • don’t know what you want               • don’t know how to communicate it               • never unders...
Web Developer               • doesn’t know what you want               • is mediocre in the first place               • is...
Agenda           • Initial ideas on what you want and what                you need - realistic expectations           • Wr...
Agenda (cont.)           • Running a tender process - selecting                developers, shortlisting and interviewing  ...
...selection of slides                 from the workshop                  Deciding what you want &                        ...
2nd Challenge           • Around the time required from you                 –can’t be too much. Can it?                 –t...
Solution                 –Depending on the size of the build allow from a                  third to a half of your time on...
13Tuesday 23 August 2011
You have to take complete                 responsibility for the success                      of the build project        ...
The Tender Process                  Deciding what you want &                          the Build                           ...
I would recommend           • Working with a selected short-list of             developers if you can           • 5 is a g...
40 shades of web developers                   • Designers                   • Geeks                   • Full service agenc...
Graphic DesignTuesday 23 August 2011
Print DesignTuesday 23 August 2011
Web DesignTuesday 23 August 2011
UI DesignTuesday 23 August 2011
Full Service AgencyTuesday 23 August 2011
SoftwareTuesday 23 August 2011
You are looking for:           • A good to great site for themselves           • In business a couple of years is a bonus ...
You are looking for (more):           • Communications you can understand           • Individuals you get on with - and wh...
–TRUST YOUR INSTINCTS. MOSTLY           –ie if the work on their site is substandard, or            appears that way then ...
You can and will change                your mind during the build                                             27Tuesday 23...
Every time you do that it will:               a) cost you money           b) push out the timetable                       ...
sign off....                                        29Tuesday 23 August 2011
Sign off           • If you are following the “normal” website/             software build these are messy           • A l...
Sign off - possible solutions                 –On the initial timetabling get a week allowed (or                  2, bette...
required from you....                               32Tuesday 23 August 2011
Content                 –The developer is building an empty solution                  (usually)                 –The time ...
Content - Solutions                 –Get content delivery built into build timetable                 –Use external resourc...
http://books.alistapart.com/products/the-                                     elements-of-content-strategy                ...
18th October 2011                 –book here: http://iia.ie/events/event/342/plan-                  and-deliver-a-successf...
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Oct 2011 extract - Plan And Deliver a Successful Website Build

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  • Cheers Martin - you should see the full deck :-)
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  • looks very interesting - some great points for client + web guys to take on board
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Oct 2011 extract - Plan And Deliver a Successful Website Build

  1. 1. Plan and Deliver a Successful Website Build 18th October 2011Tuesday 23 August 2011
  2. 2. All too common - clients and web developers 2Tuesday 23 August 2011
  3. 3. Tuesday 23 August 2011
  4. 4. So who is to blame? 4Tuesday 23 August 2011
  5. 5. Only two parties 1. You (client) 2. The Developer 5Tuesday 23 August 2011
  6. 6. You • don’t know what you want • don’t know how to communicate it • never understand what a developer is talking about • don’t really want to do web stuff • can’t give it time • have unrealistic expectations 6Tuesday 23 August 2011
  7. 7. Web Developer • doesn’t know what you want • is mediocre in the first place • is either a graphic designer or a geek - neither think/communicate like a Normal person • underprices the job • has too many layers 7Tuesday 23 August 2011
  8. 8. Agenda • Initial ideas on what you want and what you need - realistic expectations • Writing a specification document - format and detail –business and customer requirements gatheringTuesday 23 August 2011
  9. 9. Agenda (cont.) • Running a tender process - selecting developers, shortlisting and interviewing • Managing the build once a developer is selecting –Do you need a content strategy?Tuesday 23 August 2011
  10. 10. ...selection of slides from the workshop Deciding what you want & 10Tuesday 23 August 2011
  11. 11. 2nd Challenge • Around the time required from you –can’t be too much. Can it? –the web developer will be able to make decisions on loads of the details - they are experienced. Arent they? 11Tuesday 23 August 2011
  12. 12. Solution –Depending on the size of the build allow from a third to a half of your time once the build starts 12Tuesday 23 August 2011
  13. 13. 13Tuesday 23 August 2011
  14. 14. You have to take complete responsibility for the success of the build project 14Tuesday 23 August 2011
  15. 15. The Tender Process Deciding what you want & the Build 15Tuesday 23 August 2011
  16. 16. I would recommend • Working with a selected short-list of developers if you can • 5 is a good number to circulate your document to • 3 weeks is a good time to give them to respond • At least 3 to be interviewed 16Tuesday 23 August 2011
  17. 17. 40 shades of web developers • Designers • Geeks • Full service agenciesTuesday 23 August 2011
  18. 18. Graphic DesignTuesday 23 August 2011
  19. 19. Print DesignTuesday 23 August 2011
  20. 20. Web DesignTuesday 23 August 2011
  21. 21. UI DesignTuesday 23 August 2011
  22. 22. Full Service AgencyTuesday 23 August 2011
  23. 23. SoftwareTuesday 23 August 2011
  24. 24. You are looking for: • A good to great site for themselves • In business a couple of years is a bonus • At least 3 to 5 people in the business • A strong portfolio of which some are directly relevant • Relevant platform expertise if integration is required 24Tuesday 23 August 2011
  25. 25. You are looking for (more): • Communications you can understand • Individuals you get on with - and who will be actually working on your project 25Tuesday 23 August 2011
  26. 26. –TRUST YOUR INSTINCTS. MOSTLY –ie if the work on their site is substandard, or appears that way then that is what they will do for you 26Tuesday 23 August 2011
  27. 27. You can and will change your mind during the build 27Tuesday 23 August 2011
  28. 28. Every time you do that it will: a) cost you money b) push out the timetable 28Tuesday 23 August 2011
  29. 29. sign off.... 29Tuesday 23 August 2011
  30. 30. Sign off • If you are following the “normal” website/ software build these are messy • A lot of stuff gets dumped on you quickly - with you expected to test it, consider it and decide on it –if you delay the build stops...... –if you rush it you will absolutely miss important elements of it 30Tuesday 23 August 2011
  31. 31. Sign off - possible solutions –On the initial timetabling get a week allowed (or 2, better still) for each sign off from you. –Clear time for yourself and other internal people to spend on the build at those times. 31Tuesday 23 August 2011
  32. 32. required from you.... 32Tuesday 23 August 2011
  33. 33. Content –The developer is building an empty solution (usually) –The time taken to assemble content - text, images, white papers, videos etc etc always, always extends the closing date of projects 33Tuesday 23 August 2011
  34. 34. Content - Solutions –Get content delivery built into build timetable –Use external resources if required • photography • freelance journalist –Consider time for a content strategy 34Tuesday 23 August 2011
  35. 35. http://books.alistapart.com/products/the- elements-of-content-strategy 35Tuesday 23 August 2011
  36. 36. 18th October 2011 –book here: http://iia.ie/events/event/342/plan- and-deliver-a-successful-website/ –more on workshop presenter Keith Bohanna here: http://www.keithbohanna.com 36Tuesday 23 August 2011
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