Using Twitter & Facebook to
improve Sales
keith bohanna
3
4
Squaring that circle
•Stuff is bought by people
•Who follow a decision making process
5
A.I.D.A
•Attention
•Interest
•Desire
•Action
6
Date
✤ Website
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin
✤ Website - dinner party
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin
✤ Website
✤ Blog - BBQ
✤ Facebook
✤ Twitter
✤ Linkedin
✤ Website
✤ Blog
✤ Facebook - McDonalds
✤ Twitter
✤ Linkedin
✤ Website
✤ Blog
✤ Facebook
✤ Twitter - popular cool cafe
✤ Linkedin
✤ Website
✤ Blog
✤ Facebook
✤ Twitter
✤ Linkedin - restaurant full of suits
Twitter
✤ spare me from a stream of incessant egotistical
missives on the state of the economy, breakfast
and sport :-)
✤ ...
Twitter
✤ spare me from a stream of incessant egotistical
missives on the state of the economy, breakfast
and sport :-)
✤ ...
Twitter
✤ spare me from a stream of incessant egotistical
missives on the state of the economy, breakfast
and sport :-)
✤ ...
✤ http://twitter.com/AlbionsOven
✤ http://twitter.com/kogibbq
✤ https://twitter.com/DellOutletIE
Easy steps to using twitter
✤ Go to www.twitter.com
✤ Set up account
✤ Search for others and follow them
✤ Look through th...
Active Listening
✤ Start tweeting,
✤ Start replying
✤ Start answering questions
Uber-Users
✤ Use software likeTweetdeck
✤ Add themselves to directories (wefollow.com)
✤ Monitor for certain phrases
✤ www.tweetbeep.com emails you when a phrase
or word is used
Facebook basics
✤ Starts with a personal account/profile
✤ Business can have a Page
✤ You can also set up a Group
Personal Profile
✤ Build up your friends
Set up a Page
✤ www.facebook.com/pages/create.php
✤ Import Logo
✤ Photos, images
✤ If you have a blog - bring it in :-)
Blog to Facebook
Invite your friends to Fan you
Basics (again!)
✤ You have Friends
✤ Your page has Fans
✤ You can ask your Friends to Fan
✤ If you start a group - it has ...
Caring is sharing
➜
✤ ➜
➜
Some Good Facebook pages
✤ Puddleducks
✤ Goods
✤ Two Dames
✤ Channelship
✤ Simply Zesty
Other things you can do
✤ Set up a group
✤ Use FB to publicise an event
✤ Run adverts on FB
FacebookAdverts
✤ Targeted demographically
✤ Similar to Google in terms of costs and daily
limits etc
✤ Worth experimentin...
✤ http://www.krishnade.com/blog/
✤ http://www.simplyzesty.ie
✤ http://www.mulley.ie/blog
✤ Irish Blog nominees:
http://sho...
✤ IIA Guide to social media: Members only but
really good
✤ Facebook Pages Guide:
http://short.ie/facebookpages
✤ Twitter:...
✤ keith@bohanna.com ; 086 2300702
✤ keith.bohanna.com (blog)
✤ www.keithbohanna.com (website)
✤ www.twitter.com/keithbohan...
Business use of Twitter and Facebook
Business use of Twitter and Facebook
Business use of Twitter and Facebook
Business use of Twitter and Facebook
Business use of Twitter and Facebook
Business use of Twitter and Facebook
Business use of Twitter and Facebook
Business use of Twitter and Facebook
Business use of Twitter and Facebook
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Business use of Twitter and Facebook

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Talk given at the South East Women in Business conference on Wednesday 16th September 2009

Published in: Business, Technology
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Business use of Twitter and Facebook

  1. 1. Using Twitter & Facebook to improve Sales keith bohanna
  2. 2. 3
  3. 3. 4 Squaring that circle •Stuff is bought by people •Who follow a decision making process
  4. 4. 5 A.I.D.A •Attention •Interest •Desire •Action
  5. 5. 6
  6. 6. Date
  7. 7. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin
  8. 8. ✤ Website - dinner party ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin
  9. 9. ✤ Website ✤ Blog - BBQ ✤ Facebook ✤ Twitter ✤ Linkedin
  10. 10. ✤ Website ✤ Blog ✤ Facebook - McDonalds ✤ Twitter ✤ Linkedin
  11. 11. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter - popular cool cafe ✤ Linkedin
  12. 12. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin - restaurant full of suits
  13. 13. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present
  14. 14. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present
  15. 15. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present ✤ Lets have a look at twitter
  16. 16. ✤ http://twitter.com/AlbionsOven ✤ http://twitter.com/kogibbq ✤ https://twitter.com/DellOutletIE
  17. 17. Easy steps to using twitter ✤ Go to www.twitter.com ✤ Set up account ✤ Search for others and follow them ✤ Look through the followers/ing of the good ones
  18. 18. Active Listening ✤ Start tweeting, ✤ Start replying ✤ Start answering questions
  19. 19. Uber-Users ✤ Use software likeTweetdeck ✤ Add themselves to directories (wefollow.com) ✤ Monitor for certain phrases
  20. 20. ✤ www.tweetbeep.com emails you when a phrase or word is used
  21. 21. Facebook basics ✤ Starts with a personal account/profile ✤ Business can have a Page ✤ You can also set up a Group
  22. 22. Personal Profile ✤ Build up your friends
  23. 23. Set up a Page ✤ www.facebook.com/pages/create.php ✤ Import Logo ✤ Photos, images ✤ If you have a blog - bring it in :-)
  24. 24. Blog to Facebook
  25. 25. Invite your friends to Fan you
  26. 26. Basics (again!) ✤ You have Friends ✤ Your page has Fans ✤ You can ask your Friends to Fan ✤ If you start a group - it has members
  27. 27. Caring is sharing ➜ ✤ ➜ ➜
  28. 28. Some Good Facebook pages ✤ Puddleducks ✤ Goods ✤ Two Dames ✤ Channelship ✤ Simply Zesty
  29. 29. Other things you can do ✤ Set up a group ✤ Use FB to publicise an event ✤ Run adverts on FB
  30. 30. FacebookAdverts ✤ Targeted demographically ✤ Similar to Google in terms of costs and daily limits etc ✤ Worth experimenting with ✤ http://www.facebook.com/advertising/
  31. 31. ✤ http://www.krishnade.com/blog/ ✤ http://www.simplyzesty.ie ✤ http://www.mulley.ie/blog ✤ Irish Blog nominees: http://short.ie/listofblogs
  32. 32. ✤ IIA Guide to social media: Members only but really good ✤ Facebook Pages Guide: http://short.ie/facebookpages ✤ Twitter: http://mashable.com/guidebook/twitter/ ✤ Simply Zesty social media guide ✤ Allfacebook Pages Guide
  33. 33. ✤ keith@bohanna.com ; 086 2300702 ✤ keith.bohanna.com (blog) ✤ www.keithbohanna.com (website) ✤ www.twitter.com/keithbohanna ✤ http://www.linkedin.com/in/keithbohanna
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