Business use of Twitter and Facebook

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Talk given at the South East Women in Business conference on Wednesday 16th September 2009

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Business use of Twitter and Facebook

  1. 1. Using Twitter & Facebook to improve Sales keith bohanna
  2. 2. 3
  3. 3. 4 Squaring that circle •Stuff is bought by people •Who follow a decision making process
  4. 4. 5 A.I.D.A •Attention •Interest •Desire •Action
  5. 5. 6
  6. 6. Date
  7. 7. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin
  8. 8. ✤ Website - dinner party ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin
  9. 9. ✤ Website ✤ Blog - BBQ ✤ Facebook ✤ Twitter ✤ Linkedin
  10. 10. ✤ Website ✤ Blog ✤ Facebook - McDonalds ✤ Twitter ✤ Linkedin
  11. 11. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter - popular cool cafe ✤ Linkedin
  12. 12. ✤ Website ✤ Blog ✤ Facebook ✤ Twitter ✤ Linkedin - restaurant full of suits
  13. 13. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present
  14. 14. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present
  15. 15. Twitter ✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) ✤ It is the strongest word of mouth tool on the internet at present ✤ Lets have a look at twitter
  16. 16. ✤ http://twitter.com/AlbionsOven ✤ http://twitter.com/kogibbq ✤ https://twitter.com/DellOutletIE
  17. 17. Easy steps to using twitter ✤ Go to www.twitter.com ✤ Set up account ✤ Search for others and follow them ✤ Look through the followers/ing of the good ones
  18. 18. Active Listening ✤ Start tweeting, ✤ Start replying ✤ Start answering questions
  19. 19. Uber-Users ✤ Use software likeTweetdeck ✤ Add themselves to directories (wefollow.com) ✤ Monitor for certain phrases
  20. 20. ✤ www.tweetbeep.com emails you when a phrase or word is used
  21. 21. Facebook basics ✤ Starts with a personal account/profile ✤ Business can have a Page ✤ You can also set up a Group
  22. 22. Personal Profile ✤ Build up your friends
  23. 23. Set up a Page ✤ www.facebook.com/pages/create.php ✤ Import Logo ✤ Photos, images ✤ If you have a blog - bring it in :-)
  24. 24. Blog to Facebook
  25. 25. Invite your friends to Fan you
  26. 26. Basics (again!) ✤ You have Friends ✤ Your page has Fans ✤ You can ask your Friends to Fan ✤ If you start a group - it has members
  27. 27. Caring is sharing ➜ ✤ ➜ ➜
  28. 28. Some Good Facebook pages ✤ Puddleducks ✤ Goods ✤ Two Dames ✤ Channelship ✤ Simply Zesty
  29. 29. Other things you can do ✤ Set up a group ✤ Use FB to publicise an event ✤ Run adverts on FB
  30. 30. FacebookAdverts ✤ Targeted demographically ✤ Similar to Google in terms of costs and daily limits etc ✤ Worth experimenting with ✤ http://www.facebook.com/advertising/
  31. 31. ✤ http://www.krishnade.com/blog/ ✤ http://www.simplyzesty.ie ✤ http://www.mulley.ie/blog ✤ Irish Blog nominees: http://short.ie/listofblogs
  32. 32. ✤ IIA Guide to social media: Members only but really good ✤ Facebook Pages Guide: http://short.ie/facebookpages ✤ Twitter: http://mashable.com/guidebook/twitter/ ✤ Simply Zesty social media guide ✤ Allfacebook Pages Guide
  33. 33. ✤ keith@bohanna.com ; 086 2300702 ✤ keith.bohanna.com (blog) ✤ www.keithbohanna.com (website) ✤ www.twitter.com/keithbohanna ✤ http://www.linkedin.com/in/keithbohanna

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