Using Twitter & Facebook to improve Sales keith bohanna

keith bohanna

Squaring that circle Stuff is bought by people Who follow a decision making process

Stuff is bought by people

Who follow a decision making process

A.I.D.A Attention Interest Desire Action

Attention

Interest

Desire

Action

Date

Website Blog Facebook Twitter Linkedin

Website

Blog

Facebook

Twitter

Linkedin

Website - dinner party Blog Facebook Twitter Linkedin

Website - dinner party

Blog

Facebook

Twitter

Linkedin

Website Blog - BBQ Facebook Twitter Linkedin

Website

Blog - BBQ

Facebook

Twitter

Linkedin

Website Blog Facebook - McDonalds Twitter Linkedin

Website

Blog

Facebook - McDonalds

Twitter

Linkedin

Website Blog Facebook Twitter - popular cool cafe Linkedin

Website

Blog

Facebook

Twitter - popular cool cafe

Linkedin

Website Blog Facebook Twitter Linkedin - restaurant full of suits

Website

Blog

Facebook

Twitter

Linkedin - restaurant full of suits

Twitter spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) It is the strongest word of mouth tool on the internet at present

spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)

It is the strongest word of mouth tool on the internet at present

Twitter spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) It is the strongest word of mouth tool on the internet at present

spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)

It is the strongest word of mouth tool on the internet at present

Twitter spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-) It is the strongest word of mouth tool on the internet at present Lets have a look at twitter

spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)

It is the strongest word of mouth tool on the internet at present

Lets have a look at twitter

http://twitter.com/AlbionsOven http://twitter.com/kogibbq https://twitter.com/DellOutletIE

http://twitter.com/AlbionsOven

http://twitter.com/kogibbq

https://twitter.com/DellOutletIE

Easy steps to using twitter Go to www.twitter.com Set up account Search for others and follow them Look through the followers/ing of the good ones

Go to www.twitter.com

Set up account

Search for others and follow them

Look through the followers/ing of the good ones

Active Listening Start tweeting, Start replying Start answering questions

Start tweeting,

Start replying

Start answering questions

Uber-Users Use software like Tweetdeck Add themselves to directories (wefollow.com) Monitor for certain phrases

Use software like Tweetdeck

Add themselves to directories (wefollow.com)

Monitor for certain phrases

www.tweetbeep.com emails you when a phrase or word is used

www.tweetbeep.com emails you when a phrase or word is used

Facebook basics Starts with a personal account/profile Business can have a Page You can also set up a Group

Starts with a personal account/profile

Business can have a Page

You can also set up a Group

Personal Profile Build up your friends

Build up your friends

Set up a Page www.facebook.com/pages/create.php Import Logo Photos, images If you have a blog - bring it in :-)

www.facebook.com/pages/create.php

Import Logo

Photos, images

If you have a blog - bring it in :-)

Blog to Facebook

Invite your friends to Fan you

Basics (again!) You have Friends Your page has Fans You can ask your Friends to Fan If you start a group - it has members

You have Friends

Your page has Fans

You can ask your Friends to Fan

If you start a group - it has members

Caring is sharing ➜ ➜ ➜

➜

➜

Some Good Facebook pages Puddleducks Goods Two Dames Channelship Simply Zesty

Puddleducks

Goods

Two Dames

Channelship

Simply Zesty

Other things you can do Set up a group Use FB to publicise an event Run adverts on FB

Set up a group

Use FB to publicise an event

Run adverts on FB

Facebook Adverts Targeted demographically Similar to Google in terms of costs and daily limits etc Worth experimenting with http://www.facebook.com/advertising/

Targeted demographically

Similar to Google in terms of costs and daily limits etc

Worth experimenting with

http://www.facebook.com/advertising/

http://www.krishnade.com/blog/ http://www.simplyzesty.ie http://www.mulley.ie/blog Irish Blog nominees: http://short.ie/listofblogs

http://www.krishnade.com/blog/

http://www.simplyzesty.ie

http://www.mulley.ie/blog

Irish Blog nominees: http://short.ie/listofblogs

IIA Guide to social media: Members only but really good Facebook Pages Guide: http://short.ie/facebookpages Twitter: http://mashable.com/guidebook/twitter/ Simply Zesty social media guide Allfacebook Pages Guide

IIA Guide to social media: Members only but really good

Facebook Pages Guide: http://short.ie/facebookpages

Twitter: http://mashable.com/guidebook/twitter/

Simply Zesty social media guide

Allfacebook Pages Guide

[email_address] ; 086 2300702 keith.bohanna.com (blog) www.keithbohanna.com (website) www.twitter.com/keithbohanna http://www.linkedin.com/in/keithbohanna

[email_address] ; 086 2300702

keith.bohanna.com (blog)

www.keithbohanna.com (website)

www.twitter.com/keithbohanna

http://www.linkedin.com/in/keithbohanna