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Talk given at the South East Women in Business conference on Wednesday 16th September 2009

Talk given at the South East Women in Business conference on Wednesday 16th September 2009

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Business use of Twitter and Facebook Presentation Transcript

  • 1. Using Twitter & Facebook to improve Sales
    • keith bohanna
  • 2.  
  • 3.
  • 4. Squaring that circle
    • Stuff is bought by people
    • Who follow a decision making process
  • 5. A.I.D.A
    • Attention
    • Interest
    • Desire
    • Action
  • 6.
  • 7.  
  • 8. Date
  • 9.
    • Website
    • Blog
    • Facebook
    • Twitter
    • Linkedin
  • 10.
    • Website - dinner party
    • Blog
    • Facebook
    • Twitter
    • Linkedin
  • 11.
    • Website
    • Blog - BBQ
    • Facebook
    • Twitter
    • Linkedin
  • 12.
    • Website
    • Blog
    • Facebook - McDonalds
    • Twitter
    • Linkedin
  • 13.
    • Website
    • Blog
    • Facebook
    • Twitter - popular cool cafe
    • Linkedin
  • 14.
    • Website
    • Blog
    • Facebook
    • Twitter
    • Linkedin - restaurant full of suits
  • 15.  
  • 16. Twitter
    • spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
    • It is the strongest word of mouth tool on the internet at present
  • 17. Twitter
    • spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
    • It is the strongest word of mouth tool on the internet at present
  • 18. Twitter
    • spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
    • It is the strongest word of mouth tool on the internet at present
    • Lets have a look at twitter
  • 19.
    • http://twitter.com/AlbionsOven
    • http://twitter.com/kogibbq
    • https://twitter.com/DellOutletIE
  • 20. Easy steps to using twitter
    • Go to www.twitter.com
    • Set up account
    • Search for others and follow them
    • Look through the followers/ing of the good ones
  • 21. Active Listening
    • Start tweeting,
    • Start replying
    • Start answering questions
  • 22. Uber-Users
    • Use software like Tweetdeck
    • Add themselves to directories (wefollow.com)
    • Monitor for certain phrases
  • 23.
    • www.tweetbeep.com emails you when a phrase or word is used
  • 24.  
  • 25. Facebook basics
            • Starts with a personal account/profile
            • Business can have a Page
            • You can also set up a Group
  • 26. Personal Profile
    • Build up your friends
  • 27. Set up a Page
    • www.facebook.com/pages/create.php
    • Import Logo
    • Photos, images
    • If you have a blog - bring it in :-)
  • 28. Blog to Facebook
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34. Invite your friends to Fan you
  • 35. Basics (again!)
    • You have Friends
    • Your page has Fans
      • You can ask your Friends to Fan
    • If you start a group - it has members
  • 36. Caring is sharing
  • 37. Some Good Facebook pages
    • Puddleducks
    • Goods
    • Two Dames
    • Channelship
    • Simply Zesty
  • 38. Other things you can do
    • Set up a group
    • Use FB to publicise an event
    • Run adverts on FB
  • 39. Facebook Adverts
    • Targeted demographically
    • Similar to Google in terms of costs and daily limits etc
    • Worth experimenting with
    • http://www.facebook.com/advertising/
  • 40.
    • http://www.krishnade.com/blog/
    • http://www.simplyzesty.ie
    • http://www.mulley.ie/blog
    • Irish Blog nominees: http://short.ie/listofblogs
  • 41.
    • IIA Guide to social media: Members only but really good
    • Facebook Pages Guide: http://short.ie/facebookpages
    • Twitter: http://mashable.com/guidebook/twitter/
    • Simply Zesty social media guide
    • Allfacebook Pages Guide
  • 42.
    • [email_address] ; 086 2300702
    • keith.bohanna.com (blog)
    • www.keithbohanna.com (website)
    • www.twitter.com/keithbohanna
    • http://www.linkedin.com/in/keithbohanna