0
MANAGING DIGITAL
PROJECTS
Near Future
Strategy Advisors
+353 86 2300702
keith@nearfuture.io
www.nearfuture.io
Keith Bohanna
Digital Is Critical
!  You cannot leave it to
chance
!  Or hope the web developer
will manage it
!  It won’t just work out
Lets set the scene
In most digital projects
(websites, mobile apps,
websites and databases/
software)….
The client
!  Don’t know what they want
!  Don’t know how to
communicate it
!  Never understand what a
developer is talkin...
there’s more
!  Don’t really want to do web
stuff
!  Can’t give it time
!  Have unrealistic
expectations
The Web Developer
!  Doesn’t know what the client
wants
!  Is mediocre in the first place
The Web Developer
!  Is either a graphic designer
or a geek
! Neither think/communicate
like a normal person
What can we do about this?
“Web Developer” Means Nothing
Undefined
Unregulated
1
graphic designers
software developers
mobile apps developers
web developers
What do they look like?
!  2 to 4 people minimum (mix
of design & tech skills)
!  In business for a couple of
years
!  Rel...
CHOOSE THE
WRONG ONE
AND….
Tender Process
Consistency &
Common Sense
2
Tender Process
!  You need a functional spec
!  And a shortlist – at least 4
!  In document give interview
date
Assessing responses
!  Did they answer each of
your questions?
!  Are their responses clear?
Interviews
!  Allow an hour
!  Ask for a 20 minute
presentation
!  Watch their cohesion as a
team – push them
Interviews
!  You need to meet the
people who will directly
work on your project
Web Dev!
Co!
Relevant!
Portfolio!
Project!
Your Client
Project!
Web Dev!
Co!
Relevant!
Portfolio!
Project!
Individual!
dev.!
Your Client
Project!
Web Dev!
Co!
Relevant!
Portfolio!
Project!
Individual!
dev.!
Your Client
Project!
Muppets!
Web Dev!
Co!
Relevant!
Portfolio!
Project!
Contract!
dev.!
Your Client
Project!
Muppets!
Web Dev!
Co!
Relevant!
Portfolio!
Project!
Individual!
dev.!
Your Client
Project!
TRUST YOUR
INSTINCTS
30
Trust Your Instincts
!  If their work is substandard
then that is what they will
deliver for you
Trust Your Instincts
!  If you don’t understand
them now then you never
will
KISS by Steven Wright
You can’t have
everything.
Where would you put
it?
3
KISS
!  Everything takes longer
than planned
!  Most projects contain things
that customers do not care
about
KISS
!  The more there is the more
complex the project gets
!  The more likely it will run
over time or budget or just
not...
KISS
!  What to Do?
! Force stripping back to the
basics
! It saves cash, time and stress
Content by me
Content takes bloody
ages
4
Content
Good content takes
longer than that
4
Content
!  Plan for it from day one
!  Consider getting a
freelance content writer in
!  Sort out photos and
permissions e...
The Commercials
Be fair, be clear
5
Commercials
!  Building good digital
(website/app) takes time
!  That needs to be respected
and paid for properly
!  Daily...
Commercials
!  Set 2 to 3 key milestones
and payment structure
against them
Commercials
In a simple project maybe:
!  Signed off design
!  Material portion of site/
app tested and signed off
!  Fina...
Finally
Communicate.
Constantly.
Clearly.
6
MANAGING DIGITAL
PROJECTS
The End
How to Avoid Disasters on Digital Projects
How to Avoid Disasters on Digital Projects
How to Avoid Disasters on Digital Projects
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How to Avoid Disasters on Digital Projects

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Delivered for the Department of Communications, Energy and Natural Resources as part of the briefing and launch of the 2014 eCommerce voucher scheme in Dublin Castle

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Transcript of "How to Avoid Disasters on Digital Projects"

  1. 1. MANAGING DIGITAL PROJECTS
  2. 2. Near Future Strategy Advisors +353 86 2300702 keith@nearfuture.io www.nearfuture.io Keith Bohanna
  3. 3. Digital Is Critical !  You cannot leave it to chance !  Or hope the web developer will manage it !  It won’t just work out
  4. 4. Lets set the scene In most digital projects (websites, mobile apps, websites and databases/ software)….
  5. 5. The client !  Don’t know what they want !  Don’t know how to communicate it !  Never understand what a developer is talking about
  6. 6. there’s more !  Don’t really want to do web stuff !  Can’t give it time !  Have unrealistic expectations
  7. 7. The Web Developer !  Doesn’t know what the client wants !  Is mediocre in the first place
  8. 8. The Web Developer !  Is either a graphic designer or a geek ! Neither think/communicate like a normal person
  9. 9. What can we do about this?
  10. 10. “Web Developer” Means Nothing Undefined Unregulated 1
  11. 11. graphic designers
  12. 12. software developers
  13. 13. mobile apps developers
  14. 14. web developers
  15. 15. What do they look like? !  2 to 4 people minimum (mix of design & tech skills) !  In business for a couple of years !  Relevant portfolio
  16. 16. CHOOSE THE WRONG ONE AND….
  17. 17. Tender Process Consistency & Common Sense 2
  18. 18. Tender Process !  You need a functional spec !  And a shortlist – at least 4 !  In document give interview date
  19. 19. Assessing responses !  Did they answer each of your questions? !  Are their responses clear?
  20. 20. Interviews !  Allow an hour !  Ask for a 20 minute presentation !  Watch their cohesion as a team – push them
  21. 21. Interviews !  You need to meet the people who will directly work on your project
  22. 22. Web Dev! Co! Relevant! Portfolio! Project! Your Client Project!
  23. 23. Web Dev! Co! Relevant! Portfolio! Project! Individual! dev.! Your Client Project!
  24. 24. Web Dev! Co! Relevant! Portfolio! Project! Individual! dev.! Your Client Project! Muppets!
  25. 25. Web Dev! Co! Relevant! Portfolio! Project! Contract! dev.! Your Client Project! Muppets!
  26. 26. Web Dev! Co! Relevant! Portfolio! Project! Individual! dev.! Your Client Project!
  27. 27. TRUST YOUR INSTINCTS 30
  28. 28. Trust Your Instincts !  If their work is substandard then that is what they will deliver for you
  29. 29. Trust Your Instincts !  If you don’t understand them now then you never will
  30. 30. KISS by Steven Wright You can’t have everything. Where would you put it? 3
  31. 31. KISS !  Everything takes longer than planned !  Most projects contain things that customers do not care about
  32. 32. KISS !  The more there is the more complex the project gets !  The more likely it will run over time or budget or just not work
  33. 33. KISS !  What to Do? ! Force stripping back to the basics ! It saves cash, time and stress
  34. 34. Content by me Content takes bloody ages 4
  35. 35. Content Good content takes longer than that 4
  36. 36. Content !  Plan for it from day one !  Consider getting a freelance content writer in !  Sort out photos and permissions early
  37. 37. The Commercials Be fair, be clear 5
  38. 38. Commercials !  Building good digital (website/app) takes time !  That needs to be respected and paid for properly !  Daily rate €400 to €600
  39. 39. Commercials !  Set 2 to 3 key milestones and payment structure against them
  40. 40. Commercials In a simple project maybe: !  Signed off design !  Material portion of site/ app tested and signed off !  Final completed project
  41. 41. Finally Communicate. Constantly. Clearly. 6
  42. 42. MANAGING DIGITAL PROJECTS The End
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