Lorenzo Tonti on his work for Gubeen at Outstanding By Design

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The presentation given by Lorenzo Tonti on his work over a decade with Gubeen during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.

You can see more here: www.biabeag.com

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Lorenzo Tonti on his work for Gubeen at Outstanding By Design

  1. 1. outstanding by design making the gubbeen brand
  2. 2. design: before we design anything we need to know you better
  3. 3. who are the gubbeeners? tom! giana! fingal! clovisse farm! cheese! meats! vegetables& herbs lots more!! eggs! catering! catering ! lots more!! knives! music markets! shops! supermarkets! trade! national! international
  4. 4. passionate people individuals with strong beliefs
  5. 5. creative individuals make innovative products
  6. 6. care care in the making will be reflected in the product and will reflect a care for the consumer care for their environment and habitat integrity
  7. 7. innovation and failures constantly thinking of and trying new ideas forms the basis of gubbeen close collaboration
  8. 8. how does gubbeen work? the reality of interaction TOMFARM GIANA CHEESE FINGAL MEATS CLOVISSE VEGETABLES & HERBS EGGS CATERING IDEAS & MORE KNIVES MUSIC
  9. 9. the gubbeen flow FROM GRASS TO CATTLE TO MILK TO CHEESE AND WHEY TO PIGS AND HERBS TO MEATS
  10. 10. gubbeen the reality of interaction TOMFARM GIANA CHEESE FINGAL MEATS CLOVISSE VEGETABLES & HERBS EGGS CATERING IDEAS & MORE KNIVES MUSIC ME
  11. 11. but, what about design??? what we do is visualising who you are and what you do
 
 branding is its visual expression
  12. 12. gubbeen, since 2002 brand evolution goes hand in hand with business development
  13. 13. at the start one simple task: a label
  14. 14. cheese label existing box, and an old drawing
  15. 15. cheese label the old drawing, reused
  16. 16. next phase more cheese labels, plus
  17. 17. gubbeening collaboration
 varied product range
 ‘organic’ product development
 constant evolution
 simultaneous & multi-directional evolution
  18. 18. gubbeening collaboration
 varied product range
 organic product development
 constant evolution
 multi-directional evolution
 
 non-linear working method
 adaptability in work practices
 adaptable design solution
 collaboration
  19. 19. who are the gubbeeners? tom! giana! fingal! clovisse farm! cheese! meats! vegetables& herbs lots more!! eggs! catering! catering ! lots more!! knives! music markets! shops! supermarkets! trade! national! international
  20. 20. varied?
  21. 21. gubbeening

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