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# Design Principles

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Based on "Picture This: How Pictures Work" by Molly Bang

Based on "Picture This: How Pictures Work" by Molly Bang

Published in: Education, Technology, Business
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• Gravity impacts our visual response. Associations: Earth, Floor, prairie, calm sea. Humans are most stable when we are horizontal.
• ### Transcript

• 1. Principles Based on: Picture This: How Pictures Work by Molly Bang Go out and buy it!!!
• 2. 01 - Horizontal = Stability and Calm
• 3. 02 - Vertical = more active, reaching up
• 4. 3 &#x2013; Diagonal = implies motion or tension, thus dynamic
• 5. Exercise: Use 15 black shapes to create a dynamic sense of motion. 10 minutes
• 6. 4 &#x2013; Upper half of picture plane = freedom, happiness, triumph, &#x201C;spiritual&#x201D; &#x201C;top of the charts&#x201D;, &#x201C;top gun&#x201D;, &#x201C;top dog&#x201D;, &#x201C;things are looking up&#x201D;, &#x201C;high as a kite&#x201D;
• 7. 4 -- Lower half of picture plane = grounded, yet, threatened, heavier, sadder, and constrained &#x201C;down on the dumps&#x201D;, &#x201C;feeling down&#x201D;, &#x201C;low life&#x201D;, &#x201C;low-down dirty dog&#x201D;
• 8. 5 &#x2013; Center of picture plane = Point of greatest attention
• 9. Closer to edges and corners = Greater Tension &#x201C;He&#x2019;s cornered&#x201D;, &#x201C;She&#x2019;s in a tight corner&#x201D;, &#x201C;Edgy&#x201D;, &#x201C;On edge&#x201D;, &#x201C;Being pushed over the edge&#x201D;.
• 10. 6&#x2013; Light Backgrounds vs. Dark Backgrounds = Safe vs. Dangerous - - - - - - - - - (context depending) Washed out vs. Glowing
• 11. 7 &#x2013; Pointed Shapes = Threatening Knives, arrows, spears, missiles, rockets, rocky mountains, saw blades, fangs, etc.
• 12. 7 &#x2013; Curved Shapes = secure Rolling hills, rolling seas, boulders, rivers, curves of the body, etc.
• 13. 8 &#x2013; Larger shapes = Stronger Shapes
• 14. Exercise: Cut out the displayed shapes and arrange into two groups. 10 min.
• 15. Exercise: Cut out the displayed shapes and arrange into two groups. 10 min.
• 16. 9 &#x2013; Association of similar colors is stronger than association of similar shapes.
• 17. 10 &#x2013; Contrasts enable us to see.
• 18. Exercise: Using black shapes on white paper, create a picture which evokes repetition and confusion/regularity and irregularity/ order and disorder. 40 minutes
• 19. Notes on Space
• 20. Space creates isolation and vulnerability.
• 21. Figure/Ground -- Positive/Negative Space
• 22. Overlapping
• 23. Furthest ---------- BACKGROUND ----------- top of picture MIDDLE-GROUND Closest ------------- FOREGROUND ----------- bottom of picture
• 24. Greater sense of space = Progressively smaller/thinner/lighter shapes
• 25. Misc. Notes: Gestalt = Sum is greater than its parts -Figure/ Ground -Similarity -Grouping -Closure -Continuity
• 26. ?s