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Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
Design Principles
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Design Principles

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Based on "Picture This: How Pictures Work" by Molly Bang

Based on "Picture This: How Pictures Work" by Molly Bang

Published in: Education, Technology, Business
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  • Gravity impacts our visual response. Associations: Earth, Floor, prairie, calm sea. Humans are most stable when we are horizontal.
  • Transcript

    • 1. Principles Based on: Picture This: How Pictures Work by Molly Bang Go out and buy it!!!
    • 2. 01 - Horizontal = Stability and Calm
    • 3. 02 - Vertical = more active, reaching up
    • 4. 3 – Diagonal = implies motion or tension, thus dynamic
    • 5. Exercise: Use 15 black shapes to create a dynamic sense of motion. 10 minutes
    • 6. 4 – Upper half of picture plane = freedom, happiness, triumph, “spiritual” “top of the charts”, “top gun”, “top dog”, “things are looking up”, “high as a kite”
    • 7. 4 -- Lower half of picture plane = grounded, yet, threatened, heavier, sadder, and constrained “down on the dumps”, “feeling down”, “low life”, “low-down dirty dog”
    • 8. 5 – Center of picture plane = Point of greatest attention
    • 9. Closer to edges and corners = Greater Tension “He’s cornered”, “She’s in a tight corner”, “Edgy”, “On edge”, “Being pushed over the edge”.
    • 10. 6– Light Backgrounds vs. Dark Backgrounds = Safe vs. Dangerous - - - - - - - - - (context depending) Washed out vs. Glowing
    • 11. 7 – Pointed Shapes = Threatening Knives, arrows, spears, missiles, rockets, rocky mountains, saw blades, fangs, etc.
    • 12. 7 – Curved Shapes = secure Rolling hills, rolling seas, boulders, rivers, curves of the body, etc.
    • 13. 8 – Larger shapes = Stronger Shapes
    • 14. Exercise: Cut out the displayed shapes and arrange into two groups. 10 min.
    • 15. Exercise: Cut out the displayed shapes and arrange into two groups. 10 min.
    • 16. 9 – Association of similar colors is stronger than association of similar shapes.
    • 17. 10 – Contrasts enable us to see.
    • 18. Exercise: Using black shapes on white paper, create a picture which evokes repetition and confusion/regularity and irregularity/ order and disorder. 40 minutes
    • 19. Notes on Space
    • 20. Space creates isolation and vulnerability.
    • 21. Figure/Ground -- Positive/Negative Space
    • 22. Overlapping
    • 23. Furthest ---------- BACKGROUND ----------- top of picture MIDDLE-GROUND Closest ------------- FOREGROUND ----------- bottom of picture
    • 24. Greater sense of space = Progressively smaller/thinner/lighter shapes
    • 25. Misc. Notes: Gestalt = Sum is greater than its parts -Figure/ Ground -Similarity -Grouping -Closure -Continuity
    • 26. ?s

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