Open Access Week (The 5th SPARC Japan Seminar 2009)  An open access business model: past and future of BioMed Central (Charlotte Hubbard)
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Open Access Week (The 5th SPARC Japan Seminar 2009) An open access business model: past and future of BioMed Central (Charlotte Hubbard)

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http://www.nii.ac.jp/sparc/en/event/2009/20091020en.html

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  • 1. Agenda • BioMed Central, an introduction Open access publishing at p p g • Bi M d C t l’ b i BioMed Central’s business model d l BioMed Central • Growth of BioMed Central Charlotte Hubbard • Acquisition by Springer q y p g Journal Development Manager • Looking forwards BioMed Central Open access at BioMed Central • Largest publisher of peer-reviewed open • Research articles are universally available access journals via the Internet, without any barriers to y access • 200+ journals • C Copyright li i ht license allows redistribution and ll di t ib ti d • >55,000 open access articles reuse as long as attribution is given • ~5 million articles accessed/month • Permanently archived in internationally • I Immediate, b i f di t barrier-free open access t to recognised repositories (e g PubMed (e.g. research Central)
  • 2. Our journals • BMC-series (~60 titles) – Largely in-house editorial processes – Broad scope • Independent journals (~130 titles) BioMed Central’s business model – Run by external groups of scientists or societies – Niche or broad scoped as defined by the Editors • Hybrid journals (6 titles) – Publish open access research, and subscription- based reviews and commentary New technologies change practices New technologies change business and business models models Traditional model Open access model • Research community y • Research community y transfers rights to the retains ownership of research to the the work publisher • The publisher sells the • The publisher charges research back to the directly for the service community of dissemination/ publication
  • 3. BioMed Central revenue streams • Publication fees (80-90%) • S b i ti content (‘h b id j Subscription t t (‘hybrid journals’) l ’) • Advertising/sponsorship Open access p p publication fees • Services (e.g. Open Repository) ( g p p y) What do they cover? How much are we charging? • The costs of running open access journals • Standard charge is £925 / US$1535, ~¥132,000 are similar to those in traditional journal j publishing: • Charges range from $915 - $2265 – Editorial • Article-processing charge is a flat-fee; there – Production are no additional costs – Technical T h i l – Marketing – Customer services
  • 4. How does this compare to other Who pays? publishers? • Hindawi $600 - $1500 • Author’s funding body • BioMed Central $915 - $2265 • Author s Author’s institution • PLoS $1300 - $2850 • Direct payment by the authors • Oxford University Press $3000 $ • Charges are waived where there is a genuine inability to pay • Springer p g $ $3000 – O Open access waiver f d supported b Pfi i fund, t d by Pfizer • Wiley $3000 • Taylor F T l & Frances $3250 • S Supplements may be f d d b conferences or l t b funded by f • Cell Press $5000 sponsors BioMed Central membership BioMed Central membership • Prepay membership • ~300 members worldwide Institution covers the cost of publication centrally at a discounted rate • Supporter membership pp p Institution pays a low-rate, flat fee and authors receive a discount (15%)
  • 5. Not all our journals charge APCs Rejection rate and open access • Chinese Medicine Chi M di i • High prestige journals tend to have high • Chiropractic & Osteopathy rejection rates j • Italian Journal of Pediatrics • Journal of Biomedical Science • Lots of submissions, relatively few • Journal of Brachial Plexus and Peripheral Nerve Injury publications • Journal of Orthopaedic Surgery and Research • Journal of the International AIDS Society • How to make this economically viable? • Scandinavian Journal of Trauma Resuscitation and Emergency Medicine • Sports Medicine, Arthroscopy, Rehabilitation, Therapy & Technology Journal peer review cascade High rejection rate Moderate M d Other sources of revenue rejection rate Low rejection rate
  • 6. Journals with subscription content Advertising/sponsorship • All research articles are open access • Subscription for reviews and commentaries Additional services A hosted solution that builds and maintains repositories on behalf of organisations Growth of BioMed Central
  • 7. Annual submissions Annual submissions from Japan 30000 900 25000 800 700 20000 600 500 15000 400 10000 300 200 5000 100 0 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Number of journals Number of journals • Steady growth of the portfolio from 59 journals • Two new publishing platforms: to 200 – 3 have Japanese Editors-in-Chief • Increasingly established titles are choosing to move to BioMed Central
  • 8. Journals choosing to transfer Acta Veterinaria Scandinavica 150 1 0.8 Subm issions Impa factor 0.6 act m 0.4 0.2 0 0 2004 2005 2006 2007 2008 2006 2007 2008 2009 Year Year Year of transfer High visibility • No barriers to access • Easily available to all aggregators/indexers Key drivers of g y growth
  • 9. Building off success in key areas Building on success in key areas • Bioinformatics • Genomics • Cancer • Public Health Providing a good service to authors Providing a good service to authors Surveyed authors: • Updating technologies to meet our authors • 95% rate our online submission system as q requirements ‘Good’ or ‘Very good’ • 90% would recommend publishing in a BioMed Central journal to a colleague j g • 90% rate the experience of publishing with BioMed Central as ‘G d’ or ‘ dC l ‘Good’ ‘Very G d’ Good’ Embedded movies and mini-websites
  • 10. Marketing Marketing Marketing Impact factors
  • 11. Number of journals with impact factors Growing momentum of open access 60 2000 2009 50 40 30 20 10 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 …and more and Growing momentum of open access Growing momentum of open access • Mandatory open access deposit policies from: – Funding bodies, e.g. NIH, HMMI, UK Wellcome Trust – Institutes, e.g. Harvard, MIT, UCL • Central funding from institutions – Berkeley, Calgary, Harvard, Nottingham, Newcastle
  • 12. Growing momentum of open access • Many institutes have repositories in place, which can encourage open access g p publication Acquisition b S i A i iti by Springer • BUT there are difficulties in populating these + • Automation of feeds using SWORD protocol What does the acquisition mean for What does the acquisition mean for BioMed Central? BioMed Central? • Acquisition by Springer is a strong • BioMed Central remains an autonomous p endorsement of the success of our open operating unit within Springer p g p g access publishing model • BioMed Central is committed to permanently • Springer’s global infrastructure and market Springer s maintaining our open access p g p policy, y, presence is helping us to expand activities safeguarded by a Board of Trustees
  • 13. Plans for 2010 and beyond beyond… • Continued growth and development of existing titles g Looking forwards g • New launches planned and continued work with society journals Plans for 2010 and beyond beyond… Plans for 2010 and beyond beyond… • Continue to make the most of new • Continue to work with funding bodies, g technologies: institutions and organisations to advocate g – Planned website redesign open access – Improved PDF rendering – Updates to peer review tools • Expansion of conference activities in support – Hosting translations of our journals and Editors
  • 14. Summary • BioMed Central operates a successful open access business model Thank you! • We have developed a portfolio of 200 journals, many ranking highly in their Charlotte Hubbard respective fields p Journal Development Manager p g Charlotte.Hubbard@biomedcentral.com • Plans for continued growth and development, assisted b S d l d by Springer’s global ’ l b l infrastructure and market presence