How Mc.Donaldsworks in chinas1180030 Keisuke Hashimoto
Contents・McDonalds in China・Some issues of McDonald in China・Competitive of McDonald in China・McDonald strategy in China・Mcdonalds in East Asia・Strategy of McDonalds in East Asia・Difference of strategy between China and East AsiaMcDonald・My Conclusion
McDonalds in China•McDonalds forge ahead China in 1990.•McDonalds in China developed service,product and so on.•McDonalds in China focus core menu, and sellit more.
Some issues of McDonaldin China•Analyze McDonald strategy in China.•To examine some challenge in China.•To consider future strategy in China.・Clerk attitude is but bear comparison with othercountry.
Competitive of McDonald inChina・Competitor of McDonald is KFC in China.・Before McDonald forge ahead in China, There aremany KFC in China.・Now, KFC overcome McDonald in China.・KFC do delivery service but McConald dont.
McDonald strategy in China・Lower price production than competitive .・Good service by employee such as smiling .・Research chinese taste and create new product.
McDonalds in East Asia・There are many McDonalds in East Asia.・There are many strategy of McDonalds in EastAsia.・KFC overcome McDonalds in East Asia too.
Strategy of McDonalds inEast Asia・McDonalds can receive drive through service inEast Asia.・People can receive better service McDonalds inEast Asia than that china. In China, people shouldbring trey to trashbox, but in East Asia clerk cleanthe trey and table.
Difference of Strategy betweenChina and East Asia McDonald・People can receive better service McDonalds inEast Asia than in China.・ In East Asia McDonalds, Attitude clerk is good.For example, clerk count chain front of customer,clerk clean desk and trey.・ In East Asia McDonalds, Trash is sorted bytrash category.
My Conclusion・I think difference of strategy between China andEast Asia is service. The price of products in EastAsia is more expensive than products of China,but Service of clerk in East Asia is better thanChina. So, I think difference of strategy betweenChina and East Asia is service.