How rakuten is plannning to run their entire business in english
How Rakuten is Planningto Run Their EntireBusiness in English ?s1180030 Keisuke Hashimoto
Contents・Rakutens Official Language is English・Necessity of English in Rakuten・Influence by Strategy・Uniqlo Clothing Chain・Nomura Holdings・Rakuten has Acquired Foreign Companies・Score of TOEIC・My conclusion
Rakutens OfficialLanguage is English.・English is official language in Rakuten.・If people who cant speak English in 2 years,the people will be fired.・ Now, cafeteria menus are written in English.
Necessity of English inRakuten・Rakuten has about 6,000 employee thatinclude 400 none japanese employee.・Japanese company has people who canspeak English, but the people dont speakEnglish for japanese people. The people speakEnglish for foreign country people. But Rakutenemployee speak English for Japanese.
Influence by Strategy・Employee of Rakuten have to learn Englishand have to speak English by 2 years. So,employee of rakuten have many pressure tolearn English.・Many employee of Rakuten receive lesson ofEnglish from Berlitz Japan inc.
Uniqlo Clothing Chain・Uniqlo clothing chain said that officiallanguage will be English in March 2012.・However employee of uniqlo need not tospeak English in a meeting and to exchange e-mail.
Nomura Holdings・Employee of Nomura Holdings have to speakEnglish, If there are some foreign member butemployee need not to speak English forJapanese employee.・However Nomura Holdings has no rule toEnglish.
Rakuten has AcquiredForeign Companies・Rakuten has acquired foreign companies. So,there are many foreign employee in Rakuten.Employee of Rakuten have to speak English forforeign employee.・Rakuten strategy of English differ to Nomura,Nissan and Uniqlo.
Score of TOEIC・Employee of Rakuten is required 600~750point TOEIC score, because Employee whocant take 600~750 TOEIC score cant speakEnglish.・If employee cant get 600 ~ 700 TOEIC score,the employee cant get a job in Rakuten and willbe fired.
My conclusion・I think employee should speak English forforeign country employee, but need not tospeak English for Japanese. The strategy ofRakuten is forcible strategy. But I think that allemployee need to speak English.
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