How must sony change its business strategies for 2010 and beyond
How must SONY changeits business strategies for2010 and beyond?s1180030 Keisuke Hashimoto
Contents・Sonys New Management Team・Sonys New Initiative・About Four Measures・Hardware Businesses・About Game Businesses・About Network Service・About 3D products・My conclusion
Sonys New ManagementTeam・Sony established new management team, andthis management team reformed Sony.・Management team consumed group widecost reductions to accelerate innovation.・Sony became quicker, leaner organization bymanagement team.
Sonys New Initiative・Sony think more important customerexperience rather than underlying technologies.・Sony adopt four initiatives to permit moregrowth profitability.
About Four Measures・Sonys core target is hardware businessessuch as TV, game and digital imaging to getconsistent profitability.・Sony provide new user experiences tointegrate innovation.・Sony try for getting new customer and newmarket.・Sony try to increase environmentallyconscious products.
Hardware Businesses・Sonys core target is hardware businessesbecause sonny want to regain the leadingmarket position in LCD TV businesses.・Sony create a new revenue model to regainthe leading market position in LCD TVbusinesses.
About Game Business・Sony want to increase revenues by sellingPlaystation Network service.・Sony wont to improve profitability by reducingcost and some mesures.
About Network Service・Sony provide network service to customer.・Sony want to expand network service toincrease benefit.・Sony gear up for expanding networked mobilebusiness to increase benefit.
About 3D Products・Sony gear up for selling 3D products andresearch new 3D products.・Now, 3D products is well selling line and 3Dproducts will more develop. So, Sony gear upfor selling 3D products and research new 3Dproducts.
My Conclusion・Sonys strategy is focus on benefit. To gainbenefit, sony sells 3D products, mobileproducts, TV game. I think that sonnys productis very excellent because sony turn sonys eyeto next generation of innovation.I think that Sony will be more develop.
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