The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So the young pharmacist named Calleb Bradham began experimenting with combinations of spices, juices, and syrups, trying to create a refreshing new drink to serve to his customers.
1905 A new logo appears, the first change from the original created in 1898.
1934 During the Great Depression, Pepsi gained popularity following the introduction of 12-ounce bottle. It was initially priced at 10 cents, sales were slow, but when the price was slashed to 5 cents, sales increased substanlly.
1940 Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. “Nickel, Nickel” will eventually become a hit record and will be translated into 55 languages. A new more modern logo is adopted.
1964 A new product , Diet Pepsi, is introduced into Pepsi –Cola advertising.