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Pepsi history
 

Pepsi history

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    Pepsi history Pepsi history Presentation Transcript

    • PEPSI By: Keisharie N. Pagan Malave
    • How was invented?
      • The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So the young pharmacist named Calleb Bradham began experimenting with combinations of spices, juices, and syrups, trying to create a refreshing new drink to serve to his customers.
    • Continuation……..
      • He succeeded beyond all expectations because he invented the beverage now know around the world Pepsi-Cola.
    • Name’s Theory:
      • There are various theories of the origin of the name, this is the most popular one…
      • Calleb Bradham bought the name “Pep Kola” from a local competitor and changed it to Pepsi-Cola.
      • The first Pepsi – Cola bottling line resulted from some less-than sophisticated engineering in the back room of Caleb's pharmacy.
    • Rise in popularity:
      • 1905 A new logo appears, the first change from the original created in 1898.
      • 1934 During the Great Depression, Pepsi gained popularity following the introduction of 12-ounce bottle. It was initially priced at 10 cents, sales were slow, but when the price was slashed to 5 cents, sales increased substanlly.
    • Rise in popularity:
      • 1940 Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. “Nickel, Nickel” will eventually become a hit record and will be translated into 55 languages. A new more modern logo is adopted.
      • 1964 A new product , Diet Pepsi, is introduced into Pepsi –Cola advertising.
    • Rise in popularity:
      • 1983- The soft drink market grows more competitive, but for Pepsi drinkers , the battle is won. The time is right and so is their soft drink .
      • 1995 Pepsi is the “Choice of a New Generation” in 195 countries around the world.
    • Conclusion:
      • From its humble beginnings in a North Carolina pharmacy ,nearly a century ago, Pepsi-Cola has grown to become one of the best-know, best-loved products throughout the world.
    • QUESTIONS
    • ANSWER….
      • Who was Caleb Braham?
      • Where was the Pepsi invented?
      • Where was the first place of production of Pepsi?
      • How much was the price of a Pepsi bottle at the beginning?
      • What was the first name of Pepsi ?
    • PICTURES
    •  
    • Caleb Bradham
    •  
    • THANK YOU