When we criticise each other – the “Solution” in the box that said that Editorial was the most important dept- that Advertising and Marketing were not needed and that Editorial does not get the respect they deserve. This type of Hierarchical thinking cannot give way to a team that works. Accountability is important because it helps to trace where a problem has originated so that we can find a better solution but sometimes we mistake accountability for finger-pointing- “Its not our fault, it was their fault” is not acountability- it is laying blame but by and large – we are all responsible for each other and the dept were in because HELLLOOO – we are working for the same company or are we? – It is like when we were younger and our parents told us to watch our brothers and sisters and when something happened- wed go like – It was his fault but parents said – You are responsible for him/her. The same rule applies This is why when Advertising or Circulation doesn’t make budget, we sometimes feel as if we have all missed the mark- it should always be that way.
All stakeholders – Now when the internal team doesn’t work – what do you think the external external team sees - do they still feel part of the team, do they want to be part of the team that does not function as a team: - Our internal bitterness sometimes gets to the external team – when ppl vent their frustrations – be very careful to whom you speak about your company, what you say and how you say it.
SLIDE SPEAKS TO HINDRANCES TO OUR WORK- WHAT ARE SOME OF THE THINGS THAT CAN HINDER THE TEAM FROM ACHIEVING ITS OBJECTIVES EFFECTIVELY WHEN WE DO NOT ACHIEVED DESIRED OBJECTIVES, THE COMPANY INDIRECTLY SUFFERS. At Disney, high level execs trade levels
STILL PART OF THE TEAM BUT THESE ARE THE ONES WE HAVE TO KEEP OUR EYE ON-
THE DYNAMICS OF TEAM WORK
THE INTERNAL TEAM AT WORK• Core Marketing:• To add value to the company through intelligent and relevant research• To reflect and promote the company’s products and services through attractive ads, campaigns, promotion• Corp. Communication:• To engage the public through events showing the company’s corporate social responsibility
THE TEAM AT WORK• To inform the public about various initiatives through press releases, speaking engagements and strategic business alliances and partnerships• Customer Experience:• To represent the company’s corporate brand through friendly, professional service whether front-of-office, on the telephone or through email
TEAM AT WORK• To accurately record customers’ concerns and provide timely follow through
THE IMMEDIATE EXTERNAL TEAM• Those outside our dept. who still are part of the team at large:• ALL OTHER DEPARTMENTS
THE “EXTERNAL EXTERNAL” TEAM• Customers• Suppliers• Shareholders
DOES THE TEAM “WORK?”• A group itself does not necessarily constitute a team. Teams normally have members with complimentary skills and generate synergy through a coordinated effort which allows each member to maximise his/her strengths and minimise his/her weaknesses.