THE INTERNAL TEAM AT WORK• Core Marketing:• To add value to the company through intelligent and relevant research• To reflect and promote the company’s products and services through attractive ads, campaigns, promotion• Corp. Communication:• To engage the public through events showing the company’s corporate social responsibility
THE TEAM AT WORK• To inform the public about various initiatives through press releases, speaking engagements and strategic business alliances and partnerships• Customer Experience:• To represent the company’s corporate brand through friendly, professional service whether front-of-office, on the telephone or through email
TEAM AT WORK• To accurately record customers’ concerns and provide timely follow through
THE IMMEDIATE EXTERNAL TEAM• Those outside our dept. who still are part of the team at large:• ALL OTHER DEPARTMENTS
THE “EXTERNAL EXTERNAL” TEAM• Customers• Suppliers• Shareholders
DOES THE TEAM “WORK?”• A group itself does not necessarily constitute a team. Teams normally have members with complimentary skills and generate synergy through a coordinated effort which allows each member to maximise his/her strengths and minimise his/her weaknesses.