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Amazon ms 2013(fil eminimizer)


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  • 2. The name, itself is the company , representing that they could and also customer satisfaction, as it forms a smile.
  • 3. “Our vision is to be ; to build a place where people can come to find and discover anything they might want to buy online.”
  • 4. is an based in in launched in 1995 . by , and
  • 5. has since in separate
  • 6. Since ing out in his in , Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has every seen.
  • 7. Bezos incorporates his company under “”
  • 8. launches and officially goes live as an Online Bookstore
  • 9. introduces 1-ClickTM, allowing customers to make purchases online with one click.
  • 10. - First International Sites are launched (UK) and (Germany)
  • 11. Opens
  • 12. Auctions is launched
  • 13. Opens Kitchen Store
  • 14. Toys “R” Us and join alliances
  • 15. Opens Store
  • 16. December Opens Health & Personal Care Store
  • 17. - Amazon . on
  • 18. Amazon introduces Launches for a .
  • 19. 2006- *July launches Grocery Store
  • 20. *August launches Jewelry & Watches stores internationally
  • 21. Amazon for $300 million
  • 22. Amazon announces of
  • 23. August Amazon acquires
  • 24. Introduces
  • 25. August launches free shopping application for Android.
  • 26. announces and for Amazon for . Amazon
  • 27. announces Third Quarter Sales up 44% to $10.88 Billion
  • 28. Amazon introduces The Kindle Owners’ Lending Library
  • 29. Launches Store
  • 30. agrees to for a reported
  • 31. Amazon Publishing Acquires Avalon Books
  • 32. **
  • 33. **
  • 34. **INNOVATIONS**
  • 35. (AWS) is a collection of remote computing services (also called web services) that together make up a cloud computing platform.
  • 36. e-book readers designed and marketed by
  • 37. * North America and International Retail * Sell Services * E-commerce Platform * Worldwide Operations and Customer Service * Amazon Web Services * Digital * Finance and Administration * Human Resources * Legal
  • 38. * Health Care * Time off * Savings Plan * Employee Stock * Relocation Assistance
  • 40. Using a customer-friendly interface.
  • 41. Scaling easily from small to large.
  • 42. Exploiting its affiliate’s products and resources.
  • 43. Using existing communication systems.
  • 44. Utilizing universal behaviors and mentalities
  • 45. 1) Continual Website Improvement (Process)
  • 46. 2) Stream-lined Ordering Processes
  • 47. 3) Partnerships and Web-Services (Process)
  • 48. 4) Affiliate Marketing (Place)
  • 49. 5) Customer’s Opinion (People/Physical Evidence)
  • 50. 6) E-mail Marketing (People/Promotion)
  • 51. 7) High Customer Service (People)
  • 52. Accenture and AWS Adobe and AWS CA and AWS Capgemini and AWS Citrix and AWS ESRI and AWS Facebook and AWS Microsoft and AWS SUSE and AWS toolkit for Amazon web services IBM and AWS Oracle and AWS Red Hat Enterprise Linux on Amazon EC2 SAP and AWS Symantec and AWS
  • 54. Amazon in its early days spent heavily on advertising during the dot-com boom. In 1999, it spent $37 million on advertising, according to TNS Media Intelligence. It soon began cutting ad spending to steer that money into customer lures like free service. In 2007, it spent just $1.5 million on advertising, according to Nielsen. In 2008, that jumped to $4 million.
  • 55. 1. Ebay 2. Target 3. Walmart 4. 5. Barnes and Noble 6. Apple (Media) 7. Samsung ( Media) 8. Netflix ( Media) 9. Staple
  • 56. 1. 2. Google 3. Brick and mortar store 4. Youtube 5. Gaming websites
  • 57. Figure 1 The table shows how Amazon outperformed other companies when it comes to customer satisfaction as assessed by the American Customer Satisfaction Index .
  • 58. Figure 2 The table shows the total earnings each commercial website gains per viewer.
  • 59. also known as Distribution Channel is a set of interdependent organizations participating in the process of making a product or service available for use or consumption.
  • 60. a system of partnership and alliances that a firm creates to source, augment and deliver it’s offerings.
  • 61. It serves as an agent that searches for customers and negotiate on the producer’s behalf but do not take title to the goods, they also utilize pull-pull strategy and undergoes physical flow in distributing the products.
  • 62. Gather information about potential and current customers, competit ors and other actors and forces in the marketing environment.
  • 63. Develop and disseminate persuasive communication s to stimulate purchasing.
  • 64. Negotiate and reach agreements on price and other terms so that transfer of ownership or possession can be affected.
  • 65. Place orders with manufacturers .
  • 66. Acquire funds to finance inventories at different levels in the marketing channel.
  • 67. Assume risks connected with carrying out channel work.
  • 68. Provide for the successive storage and movement of physical products.
  • 69. Provide for buyers’ payment of their bills through banks and other financial institutions.
  • 70. Oversee actual transfer of ownership from one organization or person to another.
  • 71. 1. Gather information about potential and current customers, competitors and other actors and forces 2. Develop and disseminate persuasive communications 3. Negotiate and reach agreements 4. Place orders 5. Acquire funds to finance inventories 6. Risks connected with carrying out channel work. 7. Provide for the successive storage 8. Provide for buyers’ payment of their bills 9. Oversee actual transfer of ownership
  • 72. Amazon is a non-store retailer which uses direct marketing.
  • 73. Amazon offers a very broad breadth and depth of products to the market.
  • 74. 1. We at 2. that are . distinctive merchandise 3. We feature 4. We 5. We offer 6. We offer feature . .
  • 75. Getting the right goods to the right places at the right time for the least cost.
  • 76. Amazon uses integrated logistics system (ILS) , which include materials management , material flow systems and physical distribution aided by information technology.
  • 77. Fulfillment by Amazon (FBA) enables merchants to store inventory and fulfill orders from an fulfillment center. Amazon offers warehousing and order-fulfillment for third party sellers including large companies such as Target Corporation.
  • 78. for holding 1. Customer’s
  • 79. for holding 2. To
  • 80. for holding 3. To take of
  • 81. for holding 4. To uncertainties of and
  • 82. for holding 5. able
  • 83. for holding 6. in
  • 84. AMAZON utilizes Containerization which consists of putting goods in boxes or trailers that are easy to transfer between two transportation modes.
  • 85. *Airtruck : combination of air and trucks.
  • 86. Shipping & Delivery gladly accepts orders from all around the globe. The customer can check the shipping rates and times specifically of his order and time to delivery. Amazon works with UPS International post service.
  • 87. Amazon’s shipment fee and duration: **Shipping Rates to Asia & Pacific Islands Your total shipping cost is calculated by adding the "Per Shipment" cost and the "Per Item" cost. If the "Per Item" cost is listed in terms of price per pound, you can check the weight on the item's detail page. Destination Country Philippines Standard Shipping (business Expedited Shipping days) (business days) 18 to 26 5 to 10 Priority Shipping 3 to 6
  • 88. “AMAZON TODAY” From :
  • 89. To it’s HQ in seattle today :
  • 90. North America segment sales, representing the Company’s U.S. and Canadian sites, were $7.21 billion, up 45% from fourth quarter 2009.
  • 91. International segment sales, representing the Company’s U.K., German, Japanese, French, Chinese and new Italian sites, were $5.74 billion, up 26% from fourth quarter 2009. Excluding the unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 29%.
  • 92. Amazon has come a long way since it launched in 1995 * Over 76 million active user accounts and active seller customers as of today. 1.3
  • 93. Amazon employs tens of thousands around the world. Headquarters in Seattle, Washington, USA, we also have offices, fulfillment centers, customer service centers, data centers, and software development centers around the globe.
  • 94. COUNTRY HQ FC DC CSC US 1 14 6 3 2 2 1 CANADA FRANCE 1 7 2 GERMANY 2 7 2 IRELANDS 1 1 1 UK 2 8 CHINA 1 8 INDIA JAPAN 2 1 3 1 6 2 2 1
  • 95. 1. Only online presence 2. Selling at zero margins 3. Free shipping can cause profit loss. 4. Markets who are not reached by the internet.
  • 96. 1. Online 2. 3. 4. Open countries. 5. Physical 6. Very 7. Brand System more of its and services and product portfolio in other
  • 97. WEAKNESSES 1. Only online presence 2. Selling at zero margins 3. Free shipping can cause profit loss. 4. Markets who are not reached by the internet.
  • 98. 1. Cost leadership strategy 2. Superior quality services and products. 3. Strategic acquisitions 4. Efficient distribution & logistics 5. Economies of Scope 6. Low Prices 7. Innovative new offerings 8. Ease of Shopping 9. Huge global brand
  • 99. TOWS THREATHS OPPORTUNITIES 1. Online Security 1. Online Payment System 2. Legislation against tax avoidance 2. Release more of its own brand products and services 3. Regional lowcost online retailers 4. Increasing transportation cost 5. HIgh delivery time and cost 6. Possible difficulty in segmenting ang targeting 3. Increase services and product portfolio through acquisitions 4. Open more online stores in other countries. 5. Physical presence 6. Very large market segment 7. Brand loyal customers WEAKNESSES STRENGTHS 1. Only online presence 2. Selling at zero margins 1. Cost leadership strategy 3. Free shipping can cause profit loss. 2. Superior quality services and products. 4. Markets who are not reached by the internet. 3. Strategic acquisitions 4. Efficient distribution & logistics 5. Economies of Scope 6. Low Prices 7. Innovative new offerings 8. Ease of Shopping 9. Huge global brand
  • 100. Whether you are an individual contributor or the manager of a large team, you are an Amazon leader. These are our leadership principles and every Amazonian is guided by these principles.
  • 101. Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although pay attention to competitors, they .
  • 102. Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job."
  • 103. Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here."
  • 104. Are Right, A Lot Leaders are right a lot. They have strong business judgment and good instincts.
  • 105. Hire and Develop the Best Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization.
  • 106. Leaders are continually raising the bar and driving their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
  • 107. Thinking small is a selffulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
  • 108. Bias for Action Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
  • 109. Frugality We try not to spend money on things that don’t matter to customers. Frugality breeds resourcefulness, self-sufficiency, and invention. There are no extra points for headcount, budget size, or fixed expense.
  • 110. Leaders come forward with problems or information, even when doing so is awkward or embarrassing. Leaders benchmark themselves and their teams against the best.
  • 111. Earn Trust of Others Leaders are sincerely open-minded, genuinely listen, and are willing to examine their strongest convictions with humility.
  • 112. at . No task is beneath them.
  • 113. Have Backbone; Disagree and Commit Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Once a decision is determined, they commit wholly.
  • 114. Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
  • 116. They should evaluate and study the opportunity offered by opening an outlet where customers can physically shop through their products.
  • 117. Have a 24 hour online live customer service for those who experience confusion in finding the product that they need.
  • 118. Create strategic segments and focus targeting on each.
  • 119. Create an alliance with local shipment firms.
  • 120. Create strategies on how to counteract the possible profit loss effect of free shipping.
  • 121. Be more strict in allowing consumer to consumer transactions to avoid issues and problems.
  • 122. Consider other forms of advertisement for those who were not easily reached by the internet.
  • 123. Reduce unwanted brands and products.
  • 124. ! All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the Philippines. Copyright © 2013 Polytechnic University of the Philippines - SRC.