more research techniques in consumer behaviour

1. More examples
Of consumer behaviour research

2. Demographics
• In the next slide, the consumer selects the
geographical area that they live in.
• This helps with demographic analysis

4. Typical purchases
• In the next slide, the consumer is asked
what they usually buy at the supermarket.

6. Pasta?
• Then the questionnaire specifically asks
about Pasta products

9. Diet?
• Then consumers are asked about their
eating habits.

11. avatar
• In the middle of the questionnaire, the
consumer is asked to pick an avatar to
represent themselves. It will be used in the
future questions.

13. On the sofa
• Consumers are asked to place
themselves on the sofa, as close as they
feel they are to “brown sauce”.

17. thermometer
• Consumers are then asked to express
how hot or cold they feel about brown
sauce.

19. Relationship to the product
• Consumers are then asked to place
themselves near or far away from the
product, as they feel their relationship is.

21. Talking about the product
• Many research sets also ask about how
the consumer thinks about the product
and whether they think people are talking
about it or not.

23. • The end….