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The Six Typeface Families:
Blackletter, Roman, Script, Miscellaneous, Square Serif, Sans Serif
Blackletter
Ornate
Decorative
Religious Connotation
Horror
Earliest typefaces
resemble Blackletter
Blackletter
Blackletter
Roman
Three Variations:
Old Style, Transitional
and Modern
Most Common &
Legible
Used in body copy in
books magazines and
...
Old Style Roman Roman Transitional
Roman Modern
Roman
Familiar
Easy to read
Common in books
and magazines
Script
Initially for Everyday Uses
Writing
Can denote High quality
Can be child-like
Fanciful
Script Logos
Miscellaneous
Many Examples of
Advertising During
the 1800s
Anything and
Everything Goes
Square Serif
Least Used
Wild West
Similar to Roman
but with right
angle curves
Draws attention
to itself
Sans Serif
Fast Presses
Art Deco, Computers
Was controversial in 1800s
Originally called block type
Criticized for simplic...
Typeface families
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Typeface families

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Typeface families for Visual Communications

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Transcript of "Typeface families"

  1. 1. The Six Typeface Families: Blackletter, Roman, Script, Miscellaneous, Square Serif, Sans Serif
  2. 2. Blackletter Ornate Decorative Religious Connotation Horror Earliest typefaces resemble Blackletter
  3. 3. Blackletter
  4. 4. Blackletter
  5. 5. Roman Three Variations: Old Style, Transitional and Modern Most Common & Legible Used in body copy in books magazines and newspapers Familiar Easy to read
  6. 6. Old Style Roman Roman Transitional Roman Modern
  7. 7. Roman Familiar Easy to read Common in books and magazines
  8. 8. Script Initially for Everyday Uses Writing Can denote High quality Can be child-like Fanciful
  9. 9. Script Logos
  10. 10. Miscellaneous Many Examples of Advertising During the 1800s Anything and Everything Goes
  11. 11. Square Serif Least Used Wild West Similar to Roman but with right angle curves Draws attention to itself
  12. 12. Sans Serif Fast Presses Art Deco, Computers Was controversial in 1800s Originally called block type Criticized for simplicity Now it is commonplace

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