Typeface families

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Typeface families for Visual Communications

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Typeface families

  1. 1. The Six Typeface Families: Blackletter, Roman, Script, Miscellaneous, Square Serif, Sans Serif
  2. 2. Blackletter Ornate Decorative Religious Connotation Horror Earliest typefaces resemble Blackletter
  3. 3. Blackletter
  4. 4. Blackletter
  5. 5. Roman Three Variations: Old Style, Transitional and Modern Most Common & Legible Used in body copy in books magazines and newspapers Familiar Easy to read
  6. 6. Old Style Roman Roman Transitional Roman Modern
  7. 7. Roman Familiar Easy to read Common in books and magazines
  8. 8. Script Initially for Everyday Uses Writing Can denote High quality Can be child-like Fanciful
  9. 9. Script Logos
  10. 10. Miscellaneous Many Examples of Advertising During the 1800s Anything and Everything Goes
  11. 11. Square Serif Least Used Wild West Similar to Roman but with right angle curves Draws attention to itself
  12. 12. Sans Serif Fast Presses Art Deco, Computers Was controversial in 1800s Originally called block type Criticized for simplicity Now it is commonplace

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