Typeface families

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Typeface families for Visual Communications

Typeface families for Visual Communications

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  • 1. The Six Typeface Families: Blackletter, Roman, Script, Miscellaneous, Square Serif, Sans Serif
  • 2. Blackletter Ornate Decorative Religious Connotation Horror Earliest typefaces resemble Blackletter
  • 3. Blackletter
  • 4. Blackletter
  • 5. Roman Three Variations: Old Style, Transitional and Modern Most Common & Legible Used in body copy in books magazines and newspapers Familiar Easy to read
  • 6. Old Style Roman Roman Transitional Roman Modern
  • 7. Roman Familiar Easy to read Common in books and magazines
  • 8. Script Initially for Everyday Uses Writing Can denote High quality Can be child-like Fanciful
  • 9. Script Logos
  • 10. Miscellaneous Many Examples of Advertising During the 1800s Anything and Everything Goes
  • 11. Square Serif Least Used Wild West Similar to Roman but with right angle curves Draws attention to itself
  • 12. Sans Serif Fast Presses Art Deco, Computers Was controversial in 1800s Originally called block type Criticized for simplicity Now it is commonplace