Typeface families
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Typeface families for Visual Communications

Typeface families for Visual Communications

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    Typeface families Typeface families Presentation Transcript

    • The Six Typeface Families: Blackletter, Roman, Script, Miscellaneous, Square Serif, Sans Serif
    • Blackletter Ornate Decorative Religious Connotation Horror Earliest typefaces resemble Blackletter
    • Blackletter
    • Blackletter
    • Roman Three Variations: Old Style, Transitional and Modern Most Common & Legible Used in body copy in books magazines and newspapers Familiar Easy to read
    • Old Style Roman Roman Transitional Roman Modern
    • Roman Familiar Easy to read Common in books and magazines
    • Script Initially for Everyday Uses Writing Can denote High quality Can be child-like Fanciful
    • Script Logos
    • Miscellaneous Many Examples of Advertising During the 1800s Anything and Everything Goes
    • Square Serif Least Used Wild West Similar to Roman but with right angle curves Draws attention to itself
    • Sans Serif Fast Presses Art Deco, Computers Was controversial in 1800s Originally called block type Criticized for simplicity Now it is commonplace