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Male Stereotypes
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Male Stereotypes

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  • 1. Stereotyping MenStereotyping Men
  • 2. Men = Action Men are usually portrayed as virile, muscular Powerful bodies dominate space in advertisements.
  • 3. Men are more often portrayed doing something, an activity, action Women more often just look Into the camera • focus is on slenderness, • attaining a feminine ideal • weakness and • vulnerability In Advertising/Media
  • 4. Focus on Masculinity “He didn’t buy 20 pink pashimas””
  • 5. Smell like a Man, Man
  • 6. The Jock Male Stereotype • Powerful • Athletic • In control • Men admire him • Women adore him
  • 7. The Jock Male Stereotype Beefcake
  • 8. The Buffoon Stereotype Oatmeal Crisp Dad- Hiding Cereal Example: Bungling father Well-intentioned
  • 9. Jim Carrey The Joker The Joker Stereotype Mask of Masculinity
  • 10. Action Hero Male Stereotypes •Strong •Not silent There to save the world or a damsel in distress
  • 11. The Big Shot Male Stereotypes The epitome of success Powerful
  • 12. Strong Silent Type Male Stereotypes In charge In control Acts decisively Successful with women Doesn’t need to discuss feelings