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Why A Smartphone Class?
 

Why A Smartphone Class?

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Introduction to COM597, Building mobile applications, Summer 2010

Introduction to COM597, Building mobile applications, Summer 2010

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  • 4 billion cellphones in the world – 1 billion pcsSource: http://www.forrester.com/rb/Research/engaging_smartphone_users/q/id/56086/t/2
  • Three-quarters of information workers are using or are interested in a smartphone for work.– Jan 2010 - ForresterSource: http://www.forrester.com/rb/Research/collaboration_needs_will_fuel_smartphone_surge/q/id/48066/t/2#heading1
  • US Adults use smart phones – Jan 2010 - ForresterSource: http://demo.venturebeat.com/2010/01/05/smartphone-usage-continues-to-grows-in-us-according-to-forrester-research/
  • Source: Forresterhttp://www.forrester.com/rb/Research/state_of_consumers_and_technology_benchmark_2009%2C/q/id/54959/t/2#figure10
  • http://www.forrester.com/rb/Research/mobile_technographics%26%23174%3B/q/id/53618/t/2
  • Source: http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share
  • Smartphonesv pc

Why A Smartphone Class? Why A Smartphone Class? Presentation Transcript

  • 21 June 2010
    Why A Smartphone Class?
  • 4B v 1B
  • 75%
  • Ubiquitous access drives mobile application consumption
    Q: Why do you use your smartphone to run work applications instead of a computer?
    Source: Forrester’s Workforce Technographics®, US, Canada, and UK Survey, Q3 2009
    Base: US, Canadian, and UK information workers who use a smartphone weekly for work with at least one work application on their smartphone
  • 17%
  • September 2009 “The State Of Consumers And Technology: Benchmark 2009, US”
    Mobile: Older Families Have The Most Phones
  • What’s Going On?
    Ubiquitous wireless broadband
    Devices that make it easy to do more than talk
    Network effects
    “Affordable” services
  • Understanding The Customer
  • US Smartphone Market Share
  • What’s Different?
    Designing for fingers/touchscreens
    Memory, CPU, power limits
    Screen size
    Task focus
    Location-based features
    Iffy-or-slow Internet access
  • Development Cycle
    Initial business case
    Audience needs, goals
    Business/communication objectives
    Designing user experience
    Architecture and code
    Testing and Promotion
  • Kathy E. Gill
    UW MCDM COM597, Building Mobile Applications aka “The iPhone class” or “The smartphone class”
    Summer 2010
    Creative Commons License – Attribution/non-commercial/share-and-share alike