Twitter Politics

Twitter Politics - Presentation Transcript

twitter + politics

The 2008 Election

Twitter Stats

Twitter Updates 19 Sept 2008 - 24 Oct 2008 13 Jan 2008 - 30 Oct 2008 29 Apr 2007 - 5 Nov 2008 8 Jan 2007 - 14 Nov 2007

Updates: Tech

Edwards: all posts from phone; (staff) posts from web

Obama: all posts from the web

Clinton: all posts from the web

McCain: all posts from Twitterfeed

Updates: Style

Edwards - personal, from the candidate (“I”); exceptions noted

Obama - clearly campaign updates, announcements in the main

Clinton - personal, from the candidate (“I”); exceptions in third person

McCain - clearly feed (Twitterfeed)

Edwards

I've committed to visiting the town with the most demands on eventful.com, demand a visit in your town at: http://tinyurl.com/24dyx m 4:38 AM Jun 21st, 2007 from txt

On my way to Finley hospital in Dubuque, Iowa to talk with nurses and local SEIU members. Then I'm off to a community meeting in Montice ... 10:02 AM Nov 14th, 2007 from txt

Clinton

Attempting to connect with people?

I’m in Columbia S.C. for a rally with voters and a roundtable with South Carolina women. 12:54 PM Jan 13th, 2008 from web

I need your help in Indiana and North Carolina – make calls and reach out to voters! http://tools.hillaryclinton ... 8:17 AM May 5th, 2008 from web

Thank You West Virginia! 4:42 PM May 13th, 2008 from web

Obama

Mostly one-way mass announcements (262)

201 posts: “where am I?”

27 posts: “call to action”

24 posts: “announcements”

13 posts expressed an emotion

Obama Examples

Launching Obama Mobile text messaging; text 'GO' to OBAMA (62262) to get a free bumper sticker. 6:53 PM Jun 19th, 2007 from web

In Casper, WY at a town hall meeting & heading to Laramie. Remind all your friends in Wyoming to caucus tomorrow. http://WY.BarackObama.com 11:25 AM Mar 7th, 2008 from web

Obama Post-Hillary

Calls to action increased

Announcements included link to “watch live” or “watch recording”

In Unity, NH. Heading to a rally with Senator Clinton. Watch this event live now on cable news or at http://my.barackobama.com/l ... 10:18 AM Jun 27th, 2008 from web

QOTD: Why did 165,000 people sign up to get messages that were the equivalent of adverts ... in a space where participants value “real” human interaction?

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