Your SlideShare is downloading. ×
0
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Twitter, An Introduction
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Twitter, An Introduction

812

Published on

Updated presentation from 2009; overview of Twitter interface, glossary, use. Why mobile is important.

Updated presentation from 2009; overview of Twitter interface, glossary, use. Why mobile is important.

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
812
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Social Media : new era - traditional gatekeeper role diminished : gone is the audience as passive vessel for information
  • Amplification
  • Differentiate Twitter from traditional medai.
  • The “but why do people want to know what I had for breakfast” tweet/pushback.
  • Design changes over time
  • WHY social media as a communications tool? Mobile : ubiquitous
  • Mobile ubiquitous : three generations
  • Mobile ubiquitous : The fourth generation
  • Transcript

    • 1. Twitter: An Introduction Kathy E. Gill @kegill February 2012 @
    • 2.  
    • 3.  
    • 4.  
    • 5.  
    • 6.  
    • 7. A New Genre, Glossary
      • Private messages made public
      • Broadcast versus Converse
      • D versus @ versus RT and #hashtags
      • Follow versus Friend (symmetrical v asymmetrical networks)
      • Favorites and Lists
      • Nibble v Full Course
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12. Getting Started
      • Web Browser
      • Tweetdeck
      • Cellphone (of course)
    • 13. How To Follow
      • Based on how you want to use the tool
      • Thought Leaders
      • Wire Feeds
      • Friends
      • Interesting people
    • 14. More Tools
      • TwitPic, InstaGram
      • URL Shorteners
      • Ping.FM et al
      • Topsy
      • TweetStats, TwitterCounter, Klout
    • 15. Twitter and Blogging
      • Promote your writing
      • Capture tweets as comments
      • Embed your feed
      • Focus: headline writing
    • 16. Levels of Engagement
      • Branding : Reads tweets
      • Spread Awareness : Retweets or @reply with question/comment
      • Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through
      • Create Content : Share photos or live tweet from events
      • Ecological Integration : Cross-post or share at Facebook and with offline friends
    • 17.  
    • 18.  
    • 19.  
    • 20. Twitter IS Social. Have fun!
    • 21. Credits
      • Examples from forthcoming book, Brands L.E.A.P. Into Twitter , edited by Kathy E. Gill (@kegill).
      • Locked gate : http://www.flickr.com/photos/stevenerat/51022600/
          • Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg
          • Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/
          • Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/
          • Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/
    • 22. CC License
      • Share&share alike, attribution, non-commercial
      • Kathy E. Gill
        • http://faculty.washington.edu/kegill or @kegill , @kegill_uw
        • http://wiredpen.com/ and http://slideshare.net/kegill

    ×