Twitter, An Introduction

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Updated presentation from 2009; overview of Twitter interface, glossary, use. Why mobile is important.

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  • Social Media : new era - traditional gatekeeper role diminished : gone is the audience as passive vessel for information
  • Amplification
  • Differentiate Twitter from traditional medai.
  • The “but why do people want to know what I had for breakfast” tweet/pushback.
  • Design changes over time
  • WHY social media as a communications tool? Mobile : ubiquitous
  • Mobile ubiquitous : three generations
  • Mobile ubiquitous : The fourth generation
  • Twitter, An Introduction

    1. 1. Twitter: An Introduction Kathy E. Gill @kegill February 2012 @
    2. 7. A New Genre, Glossary <ul><li>Private messages made public </li></ul><ul><li>Broadcast versus Converse </li></ul><ul><li>D versus @ versus RT and #hashtags </li></ul><ul><li>Follow versus Friend (symmetrical v asymmetrical networks) </li></ul><ul><li>Favorites and Lists </li></ul><ul><li>Nibble v Full Course </li></ul>
    3. 12. Getting Started <ul><li>Web Browser </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Cellphone (of course) </li></ul>
    4. 13. How To Follow <ul><li>Based on how you want to use the tool </li></ul><ul><li>Thought Leaders </li></ul><ul><li>Wire Feeds </li></ul><ul><li>Friends </li></ul><ul><li>Interesting people </li></ul>
    5. 14. More Tools <ul><li>TwitPic, InstaGram </li></ul><ul><li>URL Shorteners </li></ul><ul><li>Ping.FM et al </li></ul><ul><li>Topsy </li></ul><ul><li>TweetStats, TwitterCounter, Klout </li></ul>
    6. 15. Twitter and Blogging <ul><li>Promote your writing </li></ul><ul><li>Capture tweets as comments </li></ul><ul><li>Embed your feed </li></ul><ul><li>Focus: headline writing </li></ul>
    7. 16. Levels of Engagement <ul><li>Branding : Reads tweets </li></ul><ul><li>Spread Awareness : Retweets or @reply with question/comment </li></ul><ul><li>Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through </li></ul><ul><li>Create Content : Share photos or live tweet from events </li></ul><ul><li>Ecological Integration : Cross-post or share at Facebook and with offline friends </li></ul>
    8. 20. Twitter IS Social. Have fun!
    9. 21. Credits <ul><li>Examples from forthcoming book, Brands L.E.A.P. Into Twitter , edited by Kathy E. Gill (@kegill). </li></ul><ul><li>Locked gate : http://www.flickr.com/photos/stevenerat/51022600/ </li></ul><ul><ul><ul><li>Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg </li></ul></ul></ul><ul><ul><ul><li>Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/ </li></ul></ul></ul><ul><ul><ul><li>Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/ </li></ul></ul></ul><ul><ul><ul><li>Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/ </li></ul></ul></ul>
    10. 22. CC License <ul><li>Share&share alike, attribution, non-commercial </li></ul><ul><li>Kathy E. Gill </li></ul><ul><ul><li>http://faculty.washington.edu/kegill or @kegill , @kegill_uw </li></ul></ul><ul><ul><li>http://wiredpen.com/ and http://slideshare.net/kegill </li></ul></ul>

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