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Social Media Tools
Managing Your Digital Identity
Social Media is all about PEOPLESocial Media is all about PEOPLE
Do you own your own name?Do you own your own name?
 Does Your Email Address look like one of these?
elaine98111@shaw.ca
...
Do you own your own home?Do you own your own home?
Do you have a website … with a real domain?
Can you update your websi...
What’s your handle?What’s your handle?
Why Important?
Findability – most social media sites are being indexed – user names...
Your Professional PersonalityYour Professional Personality
Where should you show off your professional personality?
A bl...
Your Professional ProfileYour Professional Profile
Where should you have a professional profile?
LinkedIn
Facebook
Twi...
Monitoring Your BuzzMonitoring Your Buzz
How do you find out what people are saying about you?
Set up Google Alerts for y...
CreditsCredits
 Kathy E Gill, @kegill, kegill@uw.edu
 Creative Commons – share and share alike, non commercial attributi...
CreditsCredits
 Kathy E Gill, @kegill, kegill@uw.edu
 Creative Commons – share and share alike, non commercial attributi...
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Social Media Tools

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Managing Your Digital Identify

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Transcript of "Social Media Tools"

  1. 1. Social Media Tools Managing Your Digital Identity
  2. 2. Social Media is all about PEOPLESocial Media is all about PEOPLE
  3. 3. Do you own your own name?Do you own your own name?  Does Your Email Address look like one of these? elaine98111@shaw.ca honeybee2000@gmail.com creativemarketing@america.net
  4. 4. Do you own your own home?Do you own your own home? Do you have a website … with a real domain? Can you update your website when YOU want? Are you running website analytics?
  5. 5. What’s your handle?What’s your handle? Why Important? Findability – most social media sites are being indexed – user names and user profiles are showing up.
  6. 6. Your Professional PersonalityYour Professional Personality Where should you show off your professional personality? A blog (your own or a group blog) Recommended: Wordpress.com Try “mini-blogging”: tumblr or posterous Flickr [or Picasa]
  7. 7. Your Professional ProfileYour Professional Profile Where should you have a professional profile? LinkedIn Facebook Twitter Really, Facebook? Maybe – use the “group friends” and privacy settings!
  8. 8. Monitoring Your BuzzMonitoring Your Buzz How do you find out what people are saying about you? Set up Google Alerts for your and your business name Set up search feeds (RSS feeds) Your name and business name Links to your website Links to other profiles Monitor these searches using tools like an RSS reader (e.g. Google Reader) or a personal homepage (e.g. MyYahoo, iGoogle, or NetVibes)
  9. 9. CreditsCredits  Kathy E Gill, @kegill, kegill@uw.edu  Creative Commons – share and share alike, non commercial attribution
  10. 10. CreditsCredits  Kathy E Gill, @kegill, kegill@uw.edu  Creative Commons – share and share alike, non commercial attribution
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