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Managing Your Digital Identify

Managing Your Digital Identify

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  • 1. Social Media Tools Managing Your Digital Identity
  • 2. Social Media is all about PEOPLE
  • 3. Do you own your own name?
    • Does Your Email Address look like one of these?
        • [email_address]
        • [email_address]
        • [email_address]
  • 4. Do you own your own home?
    • Do you have a website … with a real domain?
    • Can you update your website when YOU want?
    • Are you running website analytics?
  • 5. What’s your handle? Why Important? Findability – most social media sites are being indexed – user names and user profiles are showing up.
  • 6. Your Professional Personality
    • Where should you show off your professional personality?
    • A blog (your own or a group blog)
      • Recommended: Wordpress.com
      • Try “mini-blogging”: tumblr or posterous
    • Flickr [or Picasa]
  • 7. Your Professional Profile
    • Where should you have a professional profile?
    • LinkedIn
    • Facebook
    • Twitter
      • Really, Facebook? Maybe – use the “group friends” and privacy settings!
  • 8. Monitoring Your Buzz
    • How do you find out what people are saying about you?
    • Set up Google Alerts for your and your business name
    • Set up search feeds (RSS feeds)
      • Your name and business name
      • Links to your website
      • Links to other profiles
    • Monitor these searches using tools like an RSS reader (e.g. Google Reader) or a personal homepage (e.g. MyYahoo, iGoogle, or NetVibes)
  • 9. Credits
    • Kathy E Gill, @kegill, [email_address]
    • Creative Commons – share and share alike, non commercial attribution